Color Shampoo and Conditioner
MaybeAn estimated 0.5% of orders come back. But the average product has 9,753 reviews to catch up to, so Color Shampoo and Conditioner is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $176K/yr113K searches / yr
- 90-day growth
- +12.9%search demand this quarter
- Competition
- 45%top-5 click share · 22 brands · 170 sellers
Flapen Score
Color Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Color Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Color Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Color Shampoo and Conditioner 113K times last year and spent an estimated $176K. The top 5 brands take 70% of clicks. Demand peaks in Jun. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- +12.9%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $176Ka year
- Peak month
- June14.7× the quietest month
- Top search term
- color treated shampoo and conditioner51K searches a year
02 · Price
A sale here is worth $22.15.
Listings sell for $22.15 on average, from $4.07 to $49.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $22.15 that is $2K to $6K a year per listing.
- Average price
- $22.15inside the $15 to $100 sweet spot
- Price range
- $4.07–$49.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #309 within Shampoo & Conditioner Sets. It carries 9,753 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #309in Shampoo & Conditioner Sets
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 9,753per listing
- Listings tracked
- 41
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Color Shampoo and Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TIGI Bed Head Moisturizing Shampoo and Conditioner Set for dyed hair Colour Goddess with Sweet Almond & Coconut Oils 25.36 fl oz 2 Pack
- Price
- $23.15
- Rating
- 4.5/5
- Reviews
- 1,566
- Age
- 3y ago
LOreal Paris Elvive Color Vibrancy Protecting Shampoo and Conditioner Set for Color Treated Hair 28 Fl Oz (Set of 2)
- Price
- $18.87
- Rating
- 4.6/5
- Reviews
- 10,766
- Age
- 5y ago
Luseta Keratin Shampoo and Conditioner for Color Treated Damaged & Dry Hair Keratin Hair Treatment for Smoothing Nourishing & Strengthening Color Safe Free of Sulfates and Gluten 2 X 16.9Oz
- Price
- $26.82
- Rating
- 4.3/5
- Reviews
- 19,699
- Age
- 10y ago
Color Safe Shampoo and Conditioner Set Anti-Fade Protection for Color Treated Dyed & Highlighted Hair Sulfate & Paraben Free Hydrating Formula with Rosemary Coconut & Argan Oil for Women & Men
- Price
- $24.04
- Rating
- 4.3/5
- Reviews
- 46,563
- Age
- 1y ago
Nexxus Color Assure Color Care 2 Count for Vibrancy Shampoo Conditioner Color Treated Hair Powered by Chromabond Sealer with Citric Acid 33.8 fl oz
- Price
- $35.49
- Rating
- 4.5/5
- Reviews
- 12,041
- Age
- 13y ago
Trending
estimated 90-day click momentum
Nexxus Therappe Humectress Shampoo Conditioner 2 Count for Ultimate Moisture for Dry Hair Powered by Polysoft Hydrator Technology with Tri-lipids 33.8 fl oz
- Price
- $34.38
- Rating
- 4.6/5
- Reviews
- 22,182
- Age
- 13y ago
Nexxus Color Assure Color Care 2 Count for Vibrancy Shampoo Conditioner Color Treated Hair Powered by Chromabond Sealer with Citric Acid 33.8 fl oz
- Price
- $35.49
- Rating
- 4.5/5
- Reviews
- 12,041
- Age
- 13y ago
Color Safe Shampoo and Conditioner Set Anti-Fade Protection for Color Treated Dyed & Highlighted Hair Sulfate & Paraben Free Hydrating Formula with Rosemary Coconut & Argan Oil for Women & Men
- Price
- $24.04
- Rating
- 4.3/5
- Reviews
- 46,563
- Age
- 1y ago
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types Color & Treated Fine to Dry Damaged Sulfate & Dye Free - 2-Pack
- Price
- $18.92
- Rating
- 4.4/5
- Reviews
- 14,012
- Age
- 3y ago
LOreal Paris Sulfate Free Glossing Shampoo and Conditioner Set with Glycolic Acid Provides Intense Glass Shine & Smoothness Suitable for Dull Dry and Color-Treated Hair EverPure 13.6 Fl Oz Set
- Price
- $18.28
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1y ago
Newest
by launch dateLOreal Paris Sulfate Free Glossing Shampoo and Conditioner Set with Glycolic Acid Provides Intense Glass Shine & Smoothness Suitable for Dull Dry and Color-Treated Hair EverPure 13.6 Fl Oz Set
- Price
- $18.28
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1y ago
Color Safe Shampoo and Conditioner Set Anti-Fade Protection for Color Treated Dyed & Highlighted Hair Sulfate & Paraben Free Hydrating Formula with Rosemary Coconut & Argan Oil for Women & Men
- Price
- $24.04
- Rating
- 4.3/5
- Reviews
- 46,563
- Age
- 1y ago
Redken Acidic Color Gloss Shampoo - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Sulfate-Free & Vegan
- Price
- $33.24
- Rating
- 4.5/5
- Reviews
- 2,189
- Age
- 2y ago
Native Shampoo and Conditioner Contain Naturally Derived Ingredients| All Hair Type Color & Treated Fine to Dry Damaged Sulfate & Dye Free - Almond & Shea Butter 16.5 fl oz each (2 pack)
- Price
- $18.13
- Rating
- 4.4/5
- Reviews
- 14,012
- Age
- 2y ago
TIGI Bed Head Moisturizing Shampoo and Conditioner Set for dyed hair Colour Goddess with Sweet Almond & Coconut Oils 25.36 fl oz 2 Pack
- Price
- $23.15
- Rating
- 4.5/5
- Reviews
- 1,566
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
170
Est. top-5 brand share
70%
Top 20: 99%
Est. top-5 click share
45%
Top 20: 85%
Open market
26%
- TIGI19%
- L'Oreal Paris19%
- L LUSETA13%
- Nexxus11%
- BELLISSO9%
- Native4%
Demand
Color Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 14.7×
Search terms
Top Color Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- color treated shampoo and conditioner51K/yr
- color care shampoo and conditioner34K/yr
- bed head color goddess shampoo7K/yr
- color care shampoo and conditioner set5K/yr
- luseta keratin3K/yr
- sulfate free hair products3K/yr
- bed head color goddess shampoo and conditioner3K/yr
- luseta keratin shampoo and conditioner3K/yr
- luseta keratin shampoo4K/yr
Reviews and returns
What reviews say buyers love and hate about Color Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“Smells strange”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Color Shampoo and Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data