Is color shampoo profitable to sell on Amazon United States?

The niche generates $255K/yr across 57 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (61/100).

How competitive is the color shampoo niche?

36 brands and 89 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in color shampoo?

Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.4%.

When does demand for color shampoo peak?

Demand peaks in Aug; the busiest month runs 1.5× the quietest.

What does it cost to enter the color shampoo niche?

Listings span $8.48–$35.19; the average listing price is $21.24 (sweet spot $15–$100). The average incumbent carries 8,983 reviews — the moat a new listing must climb.

color shampoo

Worth a look

Shows a sweet-spot price point ($21.24 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$21.24

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$8.48–$35.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$255K

$255K/yr · 518K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.0%

90-day search growth — must beat 0% to launch

Review moat

Bad8,982.96

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, color shampoo is a $255K/yr Amazon United States market (518K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Aug. Verdict: Worth a look — 61/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

color shampoo market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $266K–$319K; units × avg price
Conversion rate: 2.3%
Avg BSR: #299
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.6%
Avg brand age: 60 months
Avg seller age: 142 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

48%

Top 20: 87%

Top-5 click share

32%

Top 20: 71%

Open market

46%

KAISASA13%
Bablabear11%
KERACOLOR10%
Ivnil7%
POLAR HAIR CARE6%
Herbishh6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.5×

Open Trend

Top color shampoo search terms

color shampoo hair dye122K/yr +4.0%2.5% conv.
shampoo color hair dye74K/yr -11.7%2.6% conv.
hair coloring shampoo49K/yr +12.3%1.2% conv.
color shampoo for gray hair40K/yr +8.1%2.2% conv.
shampoo hair color30K/yr +4.5%1.9% conv.
coloring shampoo19K/yr +23.8%1.5% conv.
shampoo con color25K/yr -8.3%1.6% conv.
colored shampoo17K/yr +9.8%0.7% conv.
coloring shampoo for gray hair12K/yr +53.1%2.2% conv.
hair color shampoo for gray hair coverage19K/yr +7.6%1.5% conv.

All search terms

Top color shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KAISASA Black Hair Dye Shampoo 3 in 1 Hair Color Shampoo Covers Gray Hair for Women and Men (16.9 fl.oz Black)

KAISASA$10.104.4★4,179 rev

Bablabear Black Hair Dye Shampoo for Gray Hair Hair Color Shampoo for Women and Men Grey Coverage.500ml

Bablabear$21.814.3★8,487 rev

Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Merlot Hair Color 12 Fl Oz

KERACOLOR$20.224.2★91,560 rev

Hair Dye Shampoo 3 in 1 for Gray Hair Herbal Ingredients Natural Shampoo Hair Dye for Women Men (Black)

Sminktec$9.904.4★4,135 rev

Lunory Light Brown Hair Dye Shampoo for 100% Gray Coverage - 3 IN 1 Hair Color Shampoo with Argan Oil & Ginseng Ammonia & Paraben Free Long Lasting Semi-Permanent Natural Color for Women & Men

Lunory$20.984.1★536 rev

Newest

by launch date

Light Brown Hair Dye Shampoo 100% Gray Coverage Hair Color Shampoo for Women Men Ammonia-Free & Paraben Free with Natural Herbal Ingrendients

Hynqor$18.32192 rev

3mo ago

Plantkonw Light Brown Hair Dye Shampoo 3 In 1 Semi Permanent Hair Color Shampoo for Gray Coverage Natural Hair Dye for Women & Men Ammonia & Paraben Free

Plantkonw$17.15185 rev

5mo ago

HIS&HERCHOICE Light Brown Hair Dye Shampoo 3-in-1 Hair Color for Gray Coverage Ammonia & Paraben Free with 6 Natural Herbal Ingredients Semi-Permanent Color Shampoo for Women & Men

HIS&HERCHOICE$17.70141 rev

6mo ago

Prypvix Light Brown Hair Dye Shampoo for 100% Gray Coverage Natural Herbal 3 IN 1 Formula Hair Color Shampoo Semi-Permanent Color for Women & Men Nourishes with Botanicals Ammonia & Paraben Free

Prypvix$17.77216 rev

6mo ago

Lunory Light Brown Hair Dye Shampoo for 100% Gray Coverage - 3 IN 1 Hair Color Shampoo with Argan Oil & Ginseng Ammonia & Paraben Free Long Lasting Semi-Permanent Natural Color for Women & Men

Lunory$20.98536 rev

10mo ago

What buyers say about color shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“Amazing color”

Quality-Overall13%

“EXCELLENT PRODUCT”

Ease Of Use13%

“Easy to put on”

Suitability Colored Hair6%

“Perfect color match to my natural hair”

Coverage5%

“Nice even coverage”

Smell5%

“Pleasant smell”

Ease Of Application4%

“Easy Application”

Value For Money4%

“Amazing value”

Efficiency4%

“It works really well”

Soft Feel3%

“My hair is soft”

What buyers complain about

Color21%

“color darker”

Functionality-Overall10%

“Bad results”

Suitability Colored Hair9%

“Doesn't color you Hair”

Allergies6%

“Skin irritation”

Value For Money4%

“Very expensive”

Coverage4%

“Horrible coverage”

Hair Related3%

“Hair falls out”

Stain Resistance3%

“it stains really easy”

Smell3%

“weird smell”

Advertised Vs Actual Product2%

“False description”

Top return reasons

Color31%

Suitability Colored Hair18%

Functionality-Overall10%

Advertised Vs Actual Product10%

Leak-Proof3%

Damage/Burn Hair3%

Ingredients-Overall2%

Value For Money2%

Coverage2%

Defective Material/Parts2%

Common questions

Is color shampoo profitable to sell on Amazon United States?: The niche generates $255K/yr across 57 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (61/100).
How competitive is the color shampoo niche?: 36 brands and 89 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in color shampoo?: Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.4%.
When does demand for color shampoo peak?: Demand peaks in Aug; the busiest month runs 1.5× the quietest.
What does it cost to enter the color shampoo niche?: Listings span $8.48–$35.19; the average listing price is $21.24 (sweet spot $15–$100). The average incumbent carries 8,983 reviews — the moat a new listing must climb.