Color Shampoo

Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months

518K

Growth, 90 days vs prior 90

+0.0%

Conversion, latest week

2.3%

Market size, estimated

$255Ka year

Peak month

August1.5× the quietest month

Top search term

color shampoo hair dye122K searches a year

Listings sell for $21.24 on average, from $8.48 to $35.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $21.24 that is $2K to $5K a year per listing.

Average price

$21.24inside the $15 to $100 sweet spot

Price range

$8.48–$35.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #299 within Hair Coloring Products. It carries 8,983 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#299in Hair Coloring Products

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

8,983per listing

Listings tracked

57

12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

12

Successful launches

11Amazon's first-year sales bar

Average brand age

60 months