Color Safe Dandruff Shampoo

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

10.7%

Market size, estimated

$2.3Ma year

Peak month

April4.9× the quietest month

Top search term

nexxus shampoo286K searches a year

Listings sell for $15.29 on average, from $4.46 to $35.49. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $15.29 that is $61K to $76K a year per listing.

Average price

$15.29inside the $15 to $100 sweet spot

Price range

$4.46–$35.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

$61K–$76K

Returns

0.4%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #197 within Shampoo & Conditioner Sets. It carries 6,845 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

97%

Out of stock, average day

1.1%

Average rank

#197in Shampoo & Conditioner Sets

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

6,845per listing

Listings tracked

34

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

75 months