Color Protecting Shampoo and Conditioner

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $395K a year.

Searches, last 12 months

217K

Growth, 90 days vs prior 90

+17.7%

Conversion, latest week

8.9%

Market size, estimated

$395Ka year

Peak month

March2.9× the quietest month

Top search term

color protecting shampoo and conditioner74K searches a year

Listings sell for $20.30 on average, from $4.21 to $41.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $20.30 that is $15K to $20K a year per listing.

Average price

$20.30inside the $15 to $100 sweet spot

Price range

$4.21–$41.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$15K–$20K

Returns

0.6%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #382 within Shampoo & Conditioner Sets. It carries 9,678 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

95%

Out of stock, average day

0.4%

Average rank

#382in Shampoo & Conditioner Sets

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

9,678per listing

Listings tracked

19

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months