color protect shampoo and conditioner
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$22.97avg listing price — sweet spot $15–$100
Price range
Good$4.07–$41.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Review moat
Bad18,365avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, color protect shampoo and conditioner is a $35K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
color protect shampoo and conditioner market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $34K–$46K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.2%
- Avg brand age
- 72 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
114
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
24%
- L'Oreal Paris28%
- Nexxus14%
- TIGI13%
- BELLISSO12%
- Biolage5%
- Garnier5%
Demand
Weekly Amazon search volume, last 18 weeks — +10.2% search growth over the last 90 days.Top color protect shampoo and conditioner search terms
- color protect shampoo and conditioner8K/yr
- color treated hair5K/yr
- color protection shampoo and conditioner4K/yr
- hair color shampoo and conditioner4K/yr
- color treated hair products5K/yr
- color last shampoo and conditioner set4K/yr
- color stay shampoo and conditioner3K/yr
- shampoo and conditioner set color-protecting pair506/yr
Top color protect shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Elvive Color Vibrancy Protecting Shampoo and Conditioner Set for Color Treated Hair 28 Fl Oz (Set of 2)
L'Oreal Paris$18.874.6★10,766 rev
Color Safe Shampoo and Conditioner Set Anti-Fade Protection for Color Treated Dyed & Highlighted Hair Sulfate & Paraben Free Hydrating Formula with Rosemary Coconut & Argan Oil for Women & Men
BELLISSO$24.044.3★46,563 rev
Nexxus Color Assure Color Care 2 Count for Vibrancy Shampoo Conditioner Color Treated Hair Powered by Chromabond Sealer with Citric Acid 33.8 fl oz
Nexxus$35.494.5★12,041 rev
LOreal Paris EverPure Moisture Shampoo and Conditioner Set Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals 17 Fl Oz Set
L'Oreal Paris$16.574.6★14,468 rev
TIGI Bed Head Urban Antidotes Colour Goddess Shampoo and Conditioner Set for Dyed Hair Color Protectant Hair Care Duo 25.35 fl oz.
TIGI$22.954.4★18,994 rev
Newest
by launch date
Color Safe Shampoo and Conditioner Set - Sulfate Free and Paraben Free for Protecting Treated Dyed and Colored Hair - Professional Salon Care for Women and Men - 16 Fl Oz (Set of 2)
PURE NATURE LUX SPA$23.7126,692 rev
Biolage Color Last Shampoo - For Color-Treated Hair Nourishes Strengthens Hydrates and Adds Shine Soybean Oil & Stearic Acid Paraben & Mineral Oil-Free Vegan 33.8 Fl Oz
Biolage$35.6640,899 rev
LOreal Paris Sulfate Free Glossing Shampoo and Conditioner Set with Glycolic Acid Provides Intense Glass Shine & Smoothness Suitable for Dull Dry and Color-Treated Hair EverPure 13.6 Fl Oz Set
L'Oreal Paris$18.281,701 rev
Color Safe Shampoo and Conditioner Set Anti-Fade Protection for Color Treated Dyed & Highlighted Hair Sulfate & Paraben Free Hydrating Formula with Rosemary Coconut & Argan Oil for Women & Men
BELLISSO$24.0446,563 rev
Redken Acidic Color Gloss Shampoo - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Sulfate-Free & Vegan
Redken$33.242,189 rev
Trending
90-day click momentumColor Safe Shampoo and Conditioner Set - Sulfate Free and Paraben Free for Protecting Treated Dyed and Colored Hair - Professional Salon Care for Women and Men - 16 Fl Oz (Set of 2)
PURE NATURE LUX SPA$23.714.5★
Color Safe Shampoo and Conditioner Set Anti-Fade Protection for Color Treated Dyed & Highlighted Hair Sulfate & Paraben Free Hydrating Formula with Rosemary Coconut & Argan Oil for Women & Men
BELLISSO$24.044.3★
Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Merlot Hair Color 12 Fl Oz
KERACOLOR$20.194.2★
TIGI Bed Head Urban Antidotes Colour Goddess Shampoo and Conditioner Set for Dyed Hair Color Protectant Hair Care Duo 25.35 fl oz.
TIGI$22.954.4★
Nexxus Color Assure Color Care 2 Count for Vibrancy Shampoo Conditioner Color Treated Hair Powered by Chromabond Sealer with Citric Acid 33.8 fl oz
Nexxus$35.494.5★
What buyers say about color protect shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is beautiful”
“keeps my hair soft”
“Excellent product”
“Great value”
“Leaves my hair soft”
“Your hair is so soft and manageable and looks Perfect when you are done styling it”
“Color is pretty”
“It is very moisturizing”
“Definitely brightened my colored hair”
“Nice hair”
What buyers complain about
“The smell is strange”
“Dry”
“Didn't help with my hair”
“Does not pump”
“Expensive”
“Doesnt work as advertised”
“leaked everywhere”
“I've lost two months of hue”
“Itchy”
“Does not clean well”
Top return reasons
Common questions
- Is color protect shampoo and conditioner profitable to sell on Amazon United States?
- The niche generates $35K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the color protect shampoo and conditioner niche?
- 18 brands and 114 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in color protect shampoo and conditioner?
- Top complaints mined from reviews: Smell, Moist/Dry, Hair Related. The return rate is 0.6%.
- What does it cost to enter the color protect shampoo and conditioner niche?
- Listings span $4.07–$41.48; the average listing price is $22.97 (sweet spot $15–$100). The average incumbent carries 18,365 reviews — the moat a new listing must climb.