Color Protect Shampoo and Conditioner

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

35K

Growth, 90 days vs prior 90

+10.2%

Conversion, latest week

4.4%

Market size, estimated

$35Ka year

Top search term

color protect shampoo and conditioner8K searches a year

Listings sell for $22.97 on average, from $4.07 to $41.48. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.97 that is $0 to $2K a year per listing.

Average price

$22.97inside the $15 to $100 sweet spot

Price range

$4.07–$41.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.6%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #81 within Shampoo & Conditioner Sets. It carries 18,365 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#81in Shampoo & Conditioner Sets

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

18,365per listing

Listings tracked

27

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months