Color Match Foundation

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $622K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

+13.0%

Conversion, latest week

20.0%

Market size, estimated

$622Ka year

Peak month

July3.1× the quietest month

Top search term

almay deodorant109K searches a year

Listings sell for $15.85 on average, from $4.19 to $21.88. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At $15.85 that is $79K to $95K a year per listing.

Average price

$15.85inside the $15 to $100 sweet spot

Price range

$4.19–$21.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

5,000–6,000

Revenue per listing a year

$79K–$95K

Returns

0.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Deodorants & Antiperspirants. It carries 8,563 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#131in Deodorants & Antiperspirants

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

8,563per listing

Listings tracked

4

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

91 months