Color Mask

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

150K

Growth, 90 days vs prior 90

+6.4%

Conversion, latest week

3.2%

Market size, estimated

$104Ka year

Peak month

January2.4× the quietest month

Top search term

moroccan oil color depositing mask54K searches a year

Listings sell for $21.69 on average, from $7.98 to $29.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.69 that is $5K to $11K a year per listing.

Average price

$21.69inside the $15 to $100 sweet spot

Price range

$7.98–$29.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

2.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #53 within Hair Coloring Products. It carries 14,683 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#53in Hair Coloring Products

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

14,683per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

61 months