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Color Correcting Cream

Fail

The top 5 products take 100% of clicks, so Color Correcting Cream is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$730K/yr307K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Color Correcting Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Color Correcting Cream is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Color Correcting Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Color Correcting Cream 307K times last year and spent an estimated $730K. All 3 brands take every click. Demand peaks in Aug–Oct–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $730K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
14.0%
Market size, estimated
$730Ka year
Peak month
October4.9× the quietest month
Top search term
hero rescue balm92K searches a year

02 · Price

A sale here is worth $17.00.

Listings sell for $17.00 on average, from $12.68 to $24.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $17.00 that is $17K to $21K a year per listing.

Average price
$17.00inside the $15 to $100 sweet spot
Price range
$12.68–$24.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$17K–$21K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #850 within Face Moisturizers. It carries 1,348 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
24.1%
Average rank
#850in Face Moisturizers
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,348per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Color Correcting Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 26%
  • Brand 36%

Demand

Color Correcting Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Color Correcting Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hero rescue balm92K/yr
  • hero rescue balm red correct48K/yr
  • rescue balm37K/yr
  • hero green color correcting balm22K/yr
  • hero cosmetics rescue balm19K/yr
  • hero cosmetics rescue balm red correct8K/yr
  • hero color correcting green cream13K/yr
  • rescue balm red correct11K/yr
  • hero redness rescue balm6K/yr
  • hero rescue balm green10K/yr

Reviews and returns

What reviews say buyers love and hate about Color Correcting Cream

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Suitability Combination Skin”
11%of negative reviews mention “Color”
1.9%of orders come back
“Too orange”
A buyer, on “Color”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Color Correcting Cream questions

Answered from the same tracked data.