Color Changing Lipstick

Shoppers searched for this 643K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.

Searches, last 12 months

643K

Growth, 90 days vs prior 90

+10.7%

Conversion, latest week

4.1%

Market size, estimated

$301Ka year

Peak month

November1.7× the quietest month

Top search term

color changing lipstick195K searches a year

Listings sell for $11.49 on average, from $2.38 to $28.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $11.49 that is $6K to $9K a year per listing.

Average price

$11.49under the $15 to $100 sweet spot

Price range

$2.38–$28.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

1.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #389 within Lips. It carries 2,693 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

94%

Out of stock, average day

0.9%

Average rank

#389in Lips

Average rating

4.00 starsAmazon United States average 4.42 stars

Average reviews

2,693per listing

Listings tracked

72

28 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

10Amazon's first-year sales bar

Average brand age

37 months