Is color changing lipstick profitable to sell on Amazon United States?

The niche generates $301K/yr across 72 tracked products. 10 of 28 products launched in the last 360 days are still selling. 90-day search growth is +10.7%. Flapen's verdict: Worth a look (66/100).

How competitive is the color changing lipstick niche?

55 brands and 89 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in color changing lipstick?

Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.5%.

When does demand for color changing lipstick peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the color changing lipstick niche?

Listings span $2.38–$28.42; the average listing price is $11.49 (sweet spot $15–$100). The average incumbent carries 2,693 reviews — the moat a new listing must climb.

color changing lipstick

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Competition

Great26%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Good$2.38–$28.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$301K

$301K/yr · 643K searches

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.49

avg listing price — sweet spot $15–$100

Growth

Okay+10.7%

90-day search growth — must beat 0% to launch

Review moat

Okay2,692.57

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon United States niche tracking, color changing lipstick is a $301K/yr Amazon United States market (643K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Nov. Verdict: Worth a look — 66/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

color changing lipstick market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $345K–$460K; units × avg price
Conversion rate: 4.1%
Avg BSR: #389
Page quality: 0%
Prime: 94%
Sponsored: 92%
Out of stock: 0.9%
Avg brand age: 37 months
Avg seller age: 126 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

55 rising

Sellers

Top-5 brand share

35%

Top 20: 78%

Top-5 click share

26%

Top 20: 65%

Open market

60%

BestLand11%
ZARICS7%
L'Oreal Paris6%
Winky Lux5%
Sulily5%
Ownest4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top color changing lipstick search terms

color changing lipstick195K/yr +2.1%4.0% conv.
ph lipstick color changing long lasting31K/yr +44.2%4.2% conv.
ph lipstick51K/yr -19.7%3.3% conv.
ph lip balm48K/yr +11.8%1.8% conv.
clear lipstick38K/yr +33.4%3.1% conv.
clear lipstick that changes color28K/yr +83.1%5.5% conv.
labiales magicos29K/yr +8.4%2.6% conv.
magic lipstick28K/yr -6.2%3.5% conv.
mood lipstick29K/yr +3.7%4.0% conv.
ph color changing lip balm13K/yr +134.7%2.4% conv.

All search terms

Top color changing lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Color Changing Lipstick PH Lipstick Color Changing PH Adjusting Lip stick Clear Lip stick That Changes Color Long Lasting Moisturizing Tinted Lip Balm Non-Sticky Formula Mothers Day Gifts (1pcs)

ZARICS$8.893.8★1,702 rev

BestLand 6 Pcs/Set Flower Jelly Lipstick Set Temperature Change Moisturizer Long Lasting Nutritious Balm Magic Color Change Lip Gloss

BestLand$10.224.3★11,413 rev

BestLand 3 Pcs/Set Flower Jelly Lipstick Set Temperature Change Moisturizer Long Lasting Nutritious Balm Magic Color Change Lip Gloss (3Pcs Flower Jelly Lipstick 010203)

BestLand$7.914.3★11,413 rev

LOreal Paris Plump Ambition pH Hyaluron Lip Oil Color Shifting Lip Tint with 24HR Hydration Volumizing Shine and Lasting Color 010 pH Cristal Ice

L'Oreal Paris$10.704.4★3,573 rev

Ownest 5 Pcs Aloe Vera Lip Balm PH Color Changing Lipstick Change from Green to Natural Pink Deep Hydrating Tinted Lip Balm Daily Lip Moisturizer for Dry Cracked Lips with Real Aloe Vera

Ownest$7.004.3★2,735 rev

Newest

by launch date

BOLUBOYA Color Changing Lipstick Changes Color for Women

BOLUBOYA$9.6636 rev

1mo ago

Mineral Wear Diamond pH Lip Plumper Balm - Sapphire

Physicians Formula$8.2985 rev

6mo ago

2PCS PH Lipstick Color Changing Clear Color Changing Lipstick Transfer Proof Lip Balm with Gold Foil Inside Long Lasting 12 Hour Wear Hydrating & Lightweigh Mothers Day Birthday Gifts for Women

EELHOE$10.1084 rev

8mo ago

Color Changing Lipstick PH Lipstick Color Changing PH Adjusting Lip stick Clear Lip stick That Changes Color Long Lasting Moisturizing Tinted Lip Balm Non-Sticky Formula Mothers Day Gifts (1pcs)

ZARICS$8.891,702 rev

8mo ago

Aloe Mood Lipstick 12 Assorted Lipsticks Color Changing Magic Lipstick Temperature Activated Lip Color

generic$10.37128 rev

9mo ago

What buyers say about color changing lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“Like the shade”

Moist/Dry10%

“Smooth & Moisturizing”

Soft Feel6%

“So soft”

Quality-Overall6%

“Excellent Product”

Value For Money3%

“Excellent value”

Advertised Vs Actual Product3%

“As advertised”

Durability3%

“Stays all day”

Ease Of Use3%

“Easy to put on”

Ease Of Application2%

“Easy to apply”

Suitability Combination Skin2%

“It didnt irritate my skin”

What buyers complain about

Color27%

“Bad Color”

Durability12%

“Easily breaks”

Moist/Dry7%

“So dry”

Advertised Vs Actual Product6%

“False advertisement”

Value For Money5%

“Kind of expensive”

Smell4%

“Awful smell”

Functionality-Overall4%

“Did not work on me”

Quality-Overall2%

“Bad quality”

Ease Of Application2%

“the applicator is terrible”

Color Fading/Discoloration2%

“It simply faded away”

Top return reasons

Color43%

Stain Resistance12%

Advertised Vs Actual Product11%

Functionality-Overall5%

Moist/Dry5%

Smell3%

Product Condition3%

Durability2%