color changing lip oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$224K$224K/yr · 449K searches
Avg price
Okay$10.68avg listing price — sweet spot $15–$100
Review moat
Okay3,056.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad$8.99–$16.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, color changing lip oil is a $224K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
color changing lip oil market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $214K–$267K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- L'Oreal Paris68%
- BYOMA30%
- Wonderskin2%
Demand
Weekly Amazon search volume, last 42 weeks — -14.8% search growth over the last 90 days.Top color changing lip oil search terms
- loreal lip gloss41K/yr
- byoma lip34K/yr
- loreal plump ambition lip oil58K/yr
- loreal lipgloss34K/yr
- byoma lip oil63K/yr
- loreal lip oil40K/yr
- plump ambition hyaluron lip oil loreal30K/yr
- loreal plump ambition17K/yr
- ph lip oil19K/yr
- ph lip stain11K/yr
Top color changing lip oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Plump Ambition Hyaluron Lip Oil 24 HR Lip Gloss with Hyaluronic Acid Volumizing Formula with Glass-Like Shine Worth It 601 0.16 Fl Oz
L'Oreal Paris$10.934.3★3,727 rev
LOreal Paris Plump Ambition pH Hyaluron Lip Oil Color Shifting Lip Tint with 24HR Hydration Volumizing Shine and Lasting Color 020 pH Ros
L'Oreal Paris$10.944.4★3,573 rev
BYOMA Liptide pH Lip Oil - Glossy Non-Sticky Gloss with pH Adaptive Tint - Peptide Lip Treatment with Peptides Avocado & Tamanu Oils - Softens Plumps Hydrates - 0.16 oz
BYOMA$9.563.9★719 rev
BYOMA Liptide Lip Mask - Lightweight Overnight Mask - Peptide Lip Treatment with Peptides Babassu Oil & AHA - Hydrating Exfoliating Balm - 0.16 oz
BYOMA$9.414.0★527 rev
LOreal Paris Plump Ambition pH Hyaluron Lip Oil Color Shifting Lip Tint with 24HR Hydration Volumizing Shine and Lasting Color 010 pH Cristal Ice
L'Oreal Paris$10.704.4★3,573 rev
Newest
by launch dateBYOMA Liptide pH Lip Oil - Glossy Non-Sticky Gloss with pH Adaptive Tint - Peptide Lip Treatment with Peptides Avocado & Tamanu Oils - Softens Plumps Hydrates - 0.16 oz
BYOMA$9.56719 rev
BYOMA Liptide Lip Mask - Lightweight Overnight Mask - Peptide Lip Treatment with Peptides Babassu Oil & AHA - Hydrating Exfoliating Balm - 0.16 oz
BYOMA$9.41527 rev
BYOMA Liptide Lip Oil - Glossy Non-Sticky Gloss - Peptide Lip Treatment with Peptides Avocado & Tamanu Oils - Softens Plumps Hydrates - 0.16 oz
BYOMA$11.02349 rev
LOreal Paris Plump Ambition pH Hyaluron Lip Oil Color Shifting Lip Tint with 24HR Hydration Volumizing Shine and Lasting Color 020 pH Ros
L'Oreal Paris$10.943,573 rev
LOreal Paris Plump Ambition pH Hyaluron Lip Oil Color Shifting Lip Tint with 24HR Hydration Volumizing Shine and Lasting Color 010 pH Cristal Ice
L'Oreal Paris$10.703,573 rev
Trending
90-day click momentum
LOreal Paris Makeup Infallible 8 Hour Hydrating Lip Gloss Petal 0.21 Fl Oz
L'Oreal Paris$8.994.3★
LOreal Paris Glow Paradise Hydrating Tinted Lip Balm-in-Gloss with Pomegranate Extract & Hyaluronic Acid Ultra-Gentle Non-Sticky Formula Blissful Blush 0.23 fl oz
L'Oreal Paris$9.184.4★
LOreal Paris Plump Ambition Hyaluron Lip Oil 24 HR Lip Gloss with Hyaluronic Acid Volumizing Formula with Glass-Like Shine Worth It 601 0.16 Fl Oz
L'Oreal Paris$10.934.3★
BYOMA Liptide Lip Mask - Lightweight Overnight Mask - Peptide Lip Treatment with Peptides Babassu Oil & AHA - Hydrating Exfoliating Balm - 0.16 oz
BYOMA$9.414.0★
LOreal Paris Plump Ambition pH Hyaluron Lip Oil Color Shifting Lip Tint with 24HR Hydration Volumizing Shine and Lasting Color 020 pH Ros
L'Oreal Paris$10.944.4★
What buyers say about color changing lip oil
What buyers praise and complain about, mined from review topics.What buyers love
“Good color”
“Very hydrating”
“feel so smooth/good”
“Good quality”
“Great value for the price”
“gives a natural shine”
“I super glued it the best I could so far its working”
“The longevity is pretty great too”
“The application goes on smooth”
“it's fragrance-free”
What buyers complain about
“Applicator broke immediately”
“Broke after ONE use”
“not as moisturizing”
“it will leak”
“The product itself is super sticky”
“color does not look good on me”
“Waste of money”
“it has a burning effect on my lips”
“Doesnt do anything”
“Burned and allergic reaction”
Top return reasons
Common questions
- Is color changing lip oil profitable to sell on Amazon United States?
- The niche generates $224K/yr across 11 tracked products. 90-day search growth is -14.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the color changing lip oil niche?
- 3 brands and 53 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in color changing lip oil?
- Top complaints mined from reviews: Ease Of Application, Durability, Moist/Dry. The return rate is 1.6%.
- What does it cost to enter the color changing lip oil niche?
- Listings span $8.99–$16.22; the average listing price is $10.68 (sweet spot $15–$100). The average incumbent carries 3,057 reviews — the moat a new listing must climb.