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Color Changing Blush

Fail

The top 5 brands take 100% of clicks, so Color Changing Blush is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$321K/yr169K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
96%top-5 click share · 3 brands · 11 sellers

Flapen Score

Color Changing Blush against its category

The dotted line is the Beauty & Personal Care average. Past it, Color Changing Blush is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Color Changing Blush market on Amazon at a glance

Shoppers on Amazon United States searched for Color Changing Blush 169K times last year and spent an estimated $321K. All 3 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
7.6%
Market size, estimated
$321Ka year
Peak month
April3.7× the quietest month
Top search term
wonderskin phlush stick48K searches a year

02 · Price

A sale here is worth $24.92.

Listings sell for $24.92 on average, from $10.43 to $38.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $24.92 that is $50K to $62K a year per listing.

Average price
$24.92inside the $15 to $100 sweet spot
Price range
$10.43–$38.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
$50K–$62K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #572 within Face. It carries 805 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
21.5%
Average rank
#572in Face
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
805per listing
Listings tracked
6

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Color Changing Blush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 223%
  • Brand 35%

Demand

Color Changing Blush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 3.7×

Search terms

Top Color Changing Blush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wonderskin phlush stick48K/yr
  • youth foria27K/yr
  • youthforia30K/yr
  • wonderskin blush7K/yr
  • ph blush10K/yr
  • youth foria blush7K/yr
  • color changing blush8K/yr
  • youthforia blush7K/yr
  • youth foria foundation4K/yr
  • youthforia makeup6K/yr

Reviews and returns

What reviews say buyers love and hate about Color Changing Blush

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Color”
32%of negative reviews mention “Color”
1.6%of orders come back
“Too dark”
A buyer, on “Color”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Color Changing Blush questions

Answered from the same tracked data.