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Color Capes for Hair Stylist Chemical Proof

Fail

Shoppers spend an estimated $48K a year here, so Color Capes for Hair Stylist Chemical Proof is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$48K/yr64K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
40%top-5 click share · 12 brands · 18 sellers

Flapen Score

Color Capes for Hair Stylist Chemical Proof against its category

The dotted line is the Beauty & Personal Care average. Past it, Color Capes for Hair Stylist Chemical Proof is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Color Capes for Hair Stylist Chemical Proof market on Amazon at a glance

Shoppers on Amazon United States searched for Color Capes for Hair Stylist Chemical Proof 64K times last year and spent an estimated $48K. The top 5 brands take 83% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
3.5%
Market size, estimated
$48Ka year
Top search term
color capes for hair stylist chemical proof17K searches a year

02 · Price

A sale here is worth $21.51.

Listings sell for $21.51 on average, from $4.82 to $46.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $21.51 that is $0 to $2K a year per listing.

Average price
$21.51inside the $15 to $100 sweet spot
Price range
$4.82–$46.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #191 within Hair Coloring Products. It carries 744 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#191in Hair Coloring Products
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
744per listing
Listings tracked
33

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Color Capes for Hair Stylist Chemical Proof products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

18

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

40%

Top 20: 86%

Open market

11%

  • Brand 144%
  • Brand 214%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (6 brands, 11%)

Demand

Color Capes for Hair Stylist Chemical Proof search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Color Capes for Hair Stylist Chemical Proof search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • color capes for hair stylist chemical proof17K/yr
  • betty dain capes12K/yr
  • chemical cape10K/yr
  • color capes8K/yr
  • salon color capes5K/yr
  • chemical capes5K/yr
  • betty dain4K/yr
  • plastic capes for hair stylist4K/yr

Reviews and returns

What reviews say buyers love and hate about Color Capes for Hair Stylist Chemical Proof

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.4%of orders come back
“neck needs to be bigger”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Color Capes for Hair Stylist Chemical Proof questions

Answered from the same tracked data.