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Color 30 Bundles Human Hair

Fail

Buyers convert on only 0.4% of searches, so Color 30 Bundles Human Hair is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$69K/yr226K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
54%top-5 click share · 19 brands · 20 sellers

Flapen Score

Color 30 Bundles Human Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Color 30 Bundles Human Hair is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Color 30 Bundles Human Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Color 30 Bundles Human Hair 226K times last year and spent an estimated $69K. The top 5 brands take 74% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
0.4%
Market size, estimated
$69Ka year
Top search term
brown bundles54K searches a year

02 · Price

A sale here is worth $83.08.

Listings sell for $83.08 on average, from $31.89 to $167.39. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $83.08 that is $0 to $8K a year per listing.

Average price
$83.08inside the $15 to $100 sweet spot
Price range
$31.89–$167.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #3,040 within Hair Extensions. It carries 923 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#3,040in Hair Extensions
Average rating
3.96 starsAmazon United States average 4.42 stars
Average reviews
923per listing
Listings tracked
27

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Color 30 Bundles Human Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

20

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

22%

  • Brand 137%
  • Brand 218%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Color 30 Bundles Human Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9× · 10 of 12 months tracked

Search terms

Top Color 30 Bundles Human Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown bundles54K/yr
  • honey brown bundles25K/yr
  • chocolate brown bundles21K/yr
  • chocolate brown human hair bundles18K/yr
  • chocolate brown bundles human hair27K/yr
  • brown hair bundles14K/yr
  • bundles human hair brown11K/yr
  • chocolate bundles human hair9K/yr
  • brown body wave bundles6K/yr
  • brown bundle7K/yr

Reviews and returns

What reviews say buyers love and hate about Color 30 Bundles Human Hair

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
32%of negative reviews mention “Thickness”
3.3%of orders come back
“the bundles werent very thick”
A buyer, on “Thickness”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Color 30 Bundles Human Hair questions

Answered from the same tracked data.