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53

cologne travel bottle refillable

Worth a look

Shows low returns (1.4%), but soft demand (-2.8% this quarter) keeps it on the watch list.

Market size 70Growth 24Conversion 82Competition 38Returns 87Price range 49Avg price 34Brand share 54Review moat 39Quality gap 47

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$733K

$733K/yr · 834K searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Price range

Okay$4.35–$25.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,567.88

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.11

avg listing price — sweet spot $15–$100

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, cologne travel bottle refillable is a $733K/yr Amazon United States market (834K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

cologne travel bottle refillable market data

Units sold / yr
60K–80K
avg 3,000–4,000/product
Revenue / yr
$607K–$809K
units × avg price
Conversion rate
8.7%
Avg BSR
#116
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
2.4%
Avg brand age
32 months
Avg seller age
145 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

17

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

23%

  • LISAPACK43%
  • Yamadura11%
  • Fusupak10%
  • Likealot5%
  • OUMOR4%
  • MDDRUIQI4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.
23K18KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top cologne travel bottle refillable search terms

  • cologne travel bottle253K/yr
  • travel cologne sprayer161K/yr
  • cologne atomizer59K/yr
  • cologne travel bottle refillable39K/yr
  • cologne bottle47K/yr
  • cologne spray bottle37K/yr
  • travel size cologne refill bottle24K/yr
  • refillable cologne bottle32K/yr
  • cologne atomizer for men23K/yr
  • travel cologne bottle17K/yr
All search terms

Top cologne travel bottle refillable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$73K20%$147K30%$220K40%$293K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about cologne travel bottle refillable

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use20%

“Easy to use”

Quality-Overall15%

“It so feels like great quality its almost looks luxurious”

Smell10%

“Smell Good”

Value For Money9%

“Good for price”

Size-Overall8%

“Convenient size”

Advertised Vs Actual Product7%

“Exactly what I ordered”

Color4%

“The colors are pretty”

Efficiency3%

“this does the job”

Portability3%

“they are portable”

Design-Overall2%

“Cool design”

What buyers complain about

Leak-Proof32%

“Leaked everywhere”

Quality-Overall10%

“Average quality”

Smell8%

“then they smell very strong”

Functionality-Overall7%

“Doesnt work well”

Durability5%

“Broke easy”

Size-Overall5%

“They were tiny”

Value For Money4%

“Waste of money”

Ease Of Use3%

“Difficult to fill”

Motor Power2%

“pumps didnt work”

Advertised Vs Actual Product2%

“Pretty misleading”

Top return reasons

Size-Overall32%
Functionality-Overall13%
Leak-Proof11%
Advertised Vs Actual Product9%
Defective Material/Parts6%
Motor Power4%
Compatibility-Overall3%
Quality-Overall3%
Value For Money2%
Smell2%

Common questions

Is cologne travel bottle refillable profitable to sell on Amazon United States?
The niche generates $733K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the cologne travel bottle refillable niche?
14 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in cologne travel bottle refillable?
Top complaints mined from reviews: Leak-Proof, Quality-Overall, Smell. The return rate is 1.4%.
When does demand for cologne travel bottle refillable peak?
Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the cologne travel bottle refillable niche?
Listings span $4.35–$25.29; the average listing price is $10.11 (sweet spot $15–$100). The average incumbent carries 2,568 reviews — the moat a new listing must climb.