Cologne Oil for Men

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $275K a year.

Searches, last 12 months

451K

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

2.1%

Market size, estimated

$275Ka year

Peak month

December1.7× the quietest month

Top search term

1 million elixir65K searches a year

Listings sell for $28.73 on average, from $5.23 to $142.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $28.73 that is $14K to $22K a year per listing.

Average price

$28.73inside the $15 to $100 sweet spot

Price range

$5.23–$142.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$14K–$22K

Returns

0.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #218 within Men's. It carries 6,942 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

84%

Out of stock, average day

0.0%

Average rank

#218in Men's

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

6,942per listing

Listings tracked

25

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months