Cologne for Teenage Boys

Shoppers searched for this 740K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $295K a year.

Searches, last 12 months

740K

Growth, 90 days vs prior 90

-41.2%

Conversion, latest week

2.5%

Market size, estimated

$295Ka year

Peak month

December16.0× the quietest month

Top search term

boys cologne169K searches a year

Listings sell for $16.09 on average, from $5.52 to $43.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $16.09 that is $12K to $16K a year per listing.

Average price

$16.09inside the $15 to $100 sweet spot

Price range

$5.52–$43.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$12K–$16K

Returns

0.1%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #136 within Men's. It carries 10,492 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#136in Men's

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

10,492per listing

Listings tracked

29

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

78 months