cologne for teenage boys
Skip itSoft demand (-41.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$16.09avg listing price — sweet spot $15–$100
Price range
Great$5.52–$43.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good$295K$295K/yr · 740K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,491.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-41.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cologne for teenage boys is a $295K/yr Amazon United States market (740K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
cologne for teenage boys market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $483K–$644K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 3.3%
- Avg brand age
- 78 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
19 flat
Sellers
211
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
55%
Top 20: 91%
Open market
23%
- AIR-VAL INTERNATIONAL23%
- adidas20%
- Nautica17%
- Hollister10%
- CRISTIANO RONALDO4%
- Michael Jordan4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 16.0×
Top cologne for teenage boys search terms
- boys cologne169K/yr
- cologne for boys113K/yr
- cologne for teen boys76K/yr
- boy cologne39K/yr
- cologne for teenage boys59K/yr
- boys cologne ages 8-1244K/yr
- teen boy cologne50K/yr
- boys perfume16K/yr
- teen cologne25K/yr
- boys cologne ages 12-1415K/yr
Top cologne for teenage boys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adidas Moves Him Body Fragrance 2.5 fl oz (Pack of 1) Notes of Green Apple Cedarwood Musk Mens Fragrance Long Lasting Sporty Fragrance Travel Size
adidas$7.404.5★5,066 rev
Nautica Voyage Eau De Toilette Cologne and Fragrance For Men Fresh Romantic Fruity Scent Woody Aquatic Notes of Apple Water Lotus Cedarwood and Musk Ideal Day Wear Long Lasting 3.3Fl oz
Nautica$16.924.6★153,254 rev
Spiderman Eau de Toilette Spray Ultimate 3.4 Ounce
AIR-VAL INTERNATIONAL$14.384.6★3,224 rev
Hollister Wave Men Eau De Toilette 3.4 Ounce Multi 100 ml
Hollister$21.294.6★7,591 rev
Marvel Iron Man 3.4 EDT M (126614)
AIR-VAL INTERNATIONAL$15.124.6★153 rev
Newest
by launch date
Ajmal SeaCruiser Perfume for Boys 1.7 fl oz / 50 ml Fresh Spicy Woody Fragrance with Lemon & Black Pepper Everyday Kids Perfume Made in Dubai
Ajmal$27.6715 rev
Clean Age - Aluminum Free Deodorant & Body Spray - Waves 4oz - Clean Deodorant and Body Spray for Teen Boys and Girls - With AHA For Body Acne
CLEAN AGE$14.10171 rev
Viking Revolution 4 Pack Mens Solid Colognes 0.5 Oz - Men Solid Perfume with Cedar Wood Clary Sage Vetiver Sandalwood Cologne for Mens - Travel Cologne Wax Gifts for Men
Viking Revolution$10.0510,724 rev
Adidas Moves Him Body Fragrance 2.5 fl oz (Pack of 1) Notes of Green Apple Cedarwood Musk Mens Fragrance Long Lasting Sporty Fragrance Travel Size
adidas$7.405,066 rev
Adidas Ice Dive Body Fragrance 2.5 fl oz (Pack of 1) Notes of Lavender Sandalwood and Vanilla Mens fragrance Long lasting Sporty fragrance Travel size
adidas$9.08827 rev
Trending
90-day click momentum
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Flat Brim Mesh Trucker Surf Skate Bro (M 2-5 Years B Jaxon) Gray White
Born to Love$24.324.8★
Ajmal SeaCruiser Perfume for Boys 1.7 fl oz / 50 ml Fresh Spicy Woody Fragrance with Lemon & Black Pepper Everyday Kids Perfume Made in Dubai
Ajmal$27.674.5★
Captain America by Marvel for Kids - 3.4 oz EDT Spray
AIR-VAL INTERNATIONAL$15.574.8★
Grisi RICITOS ORO COLOGNE 100 ML
Ricitos de Oro$7.504.6★
Marvel Iron Man 3.4 EDT M (126614)
AIR-VAL INTERNATIONAL$15.124.6★
What buyers say about cologne for teenage boys
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh Scent”
“Great deal”
“Great quality, exactly as described, and arrived on time”
“Christmas gift”
“Very durable”
“Great size for the buck”
“As described”
“Easy to use”
“it also still looks really nice”
“Good for teenagers on summer”
What buyers complain about
“Bad smell”
“Does not last”
“So big”
“Not strong”
“Overpriced”
“Trash”
“It arrived leaking”
“had it smell like rubbing alcohol”
“Hard to use”
“Horrible, it is like water”
Top return reasons
Common questions
- Is cologne for teenage boys profitable to sell on Amazon United States?
- The niche generates $295K/yr across 29 tracked products. 90-day search growth is -41.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the cologne for teenage boys niche?
- 19 brands and 211 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in cologne for teenage boys?
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.1%.
- When does demand for cologne for teenage boys peak?
- Demand peaks in Nov–Dec; the busiest month runs 16.0× the quietest.
- What does it cost to enter the cologne for teenage boys niche?
- Listings span $5.52–$43.95; the average listing price is $16.09 (sweet spot $15–$100). The average incumbent carries 10,492 reviews — the moat a new listing must climb.