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Collagen Serum

Maybe

An estimated 1.0% of orders come back. But the average product has 8,874 reviews to catch up to, so Collagen Serum is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$555K/yr527K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
47%top-5 click share · 12 brands · 158 sellers

Flapen Score

Collagen Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Collagen Serum is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Collagen Serum 527K times last year and spent an estimated $555K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 527K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $555K a year.

Searches, last 12 months
527K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
5.4%
Market size, estimated
$555Ka year
Peak month
January2.5× the quietest month
Top search term
collagen serum157K searches a year

02 · Price

A sale here is worth $19.37.

Listings sell for $19.37 on average, from $7.75 to $35.54. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $19.37 that is $15K to $19K a year per listing.

Average price
$19.37inside the $15 to $100 sweet spot
Price range
$7.75–$35.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$19K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Serums. It carries 8,874 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#165in Serums
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
8,874per listing
Listings tracked
30

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Collagen Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

158

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

11%

  • Brand 159%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 11%)

Demand

Collagen Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Collagen Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collagen serum157K/yr
  • loreal serum158K/yr
  • peptide serum for face51K/yr
  • loreal collagen serum26K/yr
  • loreal face serum19K/yr
  • serum loreal16K/yr
  • loreal serum for face33K/yr
  • peptide face serum8K/yr
  • loreal paris serum9K/yr
  • loreal revitalift glass skin4K/yr

Reviews and returns

What reviews say buyers love and hate about Collagen Serum

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Suitability Combination Skin”
8%of negative reviews mention “Allergies”
1.0%of orders come back
“Itchy rash”
A buyer, on “Allergies”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Collagen Serum questions

Answered from the same tracked data.