Is collagen face wash profitable to sell on Amazon United States?

The niche generates $102K/yr across 8 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (41/100).

How competitive is the collagen face wash niche?

5 brands and 7 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in collagen face wash?

Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.8%.

What does it cost to enter the collagen face wash niche?

Listings span $13.72–$19.92; the average listing price is $16.37 (sweet spot $15–$100). The average incumbent carries 525 reviews — the moat a new listing must climb.

collagen face wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$16.37

avg listing price — sweet spot $15–$100

Price range

Great$13.72–$19.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good525

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$102K

$102K/yr · 103K searches

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, collagen face wash is a $102K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

collagen face wash market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $131K–$164K; units × avg price
Conversion rate: 6.0%
Avg BSR: #359
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.3%
Avg brand age: 55 months
Avg seller age: 115 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

medicube68%
BIODANCE19%
GOERTI7%
Metiplou3%
ANUA3%

Demand

Weekly Amazon search volume, last 24 weeks — +11.3% search growth over the last 90 days.

Open Trend

Top collagen face wash search terms

collagen face wash20K/yr +14.5%1.1% conv.
biodance face wash6K/yr +103.0%7.4% conv.
medicube whipped cleanser7K/yr +7.7%4.0% conv.
biodance cleanser8K/yr +27.6%7.2% conv.
pdrn face wash6K/yr +46.8%7.1% conv.
medicube pdrn cleanser9K/yr -17.0%8.9% conv.
medicube pdrn pink niacinamide whip cleanser4K/yr +103.9%3.6% conv.
pdrn cleanser7K/yr +3.5%5.2% conv.
medicube pdrn face wash4K/yr +13.1%12.1% conv.
medicube pdrn hydrating gel cleanser3K/yr +41.8%14.2% conv.

All search terms

Top collagen face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

medicube Facial Cleanser PDRN Pink Glutathione Capsule Foam Cleanser

medicube$14.184.7★568 rev

medicube PDRN Jelly to Foam Cleanser | Gentle Low pH Hydrating Cleanser

medicube$15.834.6★1,887 rev

BIODANCE Collagen Mask To Foam Cleanser 2-in-1 Pore Care and Hydrating Foaming Facial Cleanser for Sensitive Skin Gentle Face Wash Korean Skin Care5.07 fl. oz. (150 ml)

BIODANCE$17.804.7★512 rev

GOERTI Facial Cleanser PDRN Marshmallow Whip Cleanser | Deep Cleansing Foam for Pore Care Blackhead Care Uneven Skin Tone with Salmon Extract PDRN Low pH Hydrating and Nourishing Face Wash

GOERTI$16.144.8★13 rev

BIODANCE Collagen Cleansing Oil Facial Oil Cleanser Gentle Makeup Remover Bleackhed and Whitehead Remover for Sensitive Skin Korean Skin Care6.76 fl. oz. (200 ml)

BIODANCE$19.924.6★349 rev

Newest

by launch date

Metiplou Pink PDRN Niacinamide Facial Cleanser Deep Pore Brightening Foam Face Wash for Radiant Glow Skin Korean Skincare 75ml

Metiplou$19.4710 rev

5mo ago

GOERTI Facial Cleanser PDRN Marshmallow Whip Cleanser | Deep Cleansing Foam for Pore Care Blackhead Care Uneven Skin Tone with Salmon Extract PDRN Low pH Hydrating and Nourishing Face Wash

GOERTI$16.1413 rev

5mo ago

medicube Facial Cleanser PDRN Pink Glutathione Capsule Foam Cleanser

medicube$14.18568 rev

9mo ago

Anua PDRN Hyaluronic Acid Moisturizing Cleansing Foam Daily Gentle Face Wash for Dry Skin Salmon DNA Hydrating & Soft Facial Cleanser Barrier Repair & Glow Glass Skin Korean Skincare 5.07 fl oz.

ANUA$13.92352 rev

10mo ago

medicube PDRN Jelly to Foam Cleanser | Gentle Low pH Hydrating Cleanser

medicube$15.831,887 rev

1y ago

What buyers say about collagen face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing23%

“Cleans nicely”

Soft Feel14%

“feels so smooth”

Suitability Combination Skin11%

“my combination skin is so happy”

Moist/Dry8%

“Soft and well hydrated”

Quality-Overall7%

“Great Quality”

Suitability Dry Skin4%

“doesnt dry out your skin”

Ease Of Cleaning4%

“Smooth cleanser”

Value For Money4%

“Great Value”

Lather3%

“Lathers nicely face is clean after”

Smell3%

“Pleasant and subtle fragrance”

What buyers complain about

Allergies9%

“Very irritating to skin”

Moist/Dry9%

“Not Hydrating”

Smell9%

“Bad smell”

Sensitivity-Overall5%

“Not for sensitive skin”

Functionality-Overall5%

“Doesn't work for me”

Skin Health4%

“Left my skin red and burning”

Adhesion/Stickiness4%

“didnt notice any real stickiness as the description claimed”

Ease Of Cleaning3%

“It's a bit tough to get the cleanser to come out”

Suitability Dry Skin3%

“If you have dry skin might not be the best match for your skin”

Suitability Combination Skin2%

“Not for all skin types”

Top return reasons

Smell11%

Moist/Dry11%

Advertised Vs Actual Product11%

Functionality-Overall8%

Value For Money5%

Skin Health5%

Leak-Proof4%

Suitability Combination Skin4%