Is collagen face mask profitable to sell on Amazon United States?

The niche generates $11.2M/yr across 12 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +39.7%. Flapen's verdict: Launch it (58/100).

How competitive is the collagen face mask niche?

3 brands and 165 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in collagen face mask?

Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.8%.

When does demand for collagen face mask peak?

Demand peaks in Jun–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the collagen face mask niche?

Listings span $15.06–$55.94; the average listing price is $24.01 (sweet spot $15–$100). The average incumbent carries 10,199 reviews — the moat a new listing must climb.

collagen face mask

Launch it

A $11.2M/yr market growing +39.7% this quarter with returns at 0.8% — clears our launch bar.

Market size

Incredible$11.2M

$11.2M/yr · 6.9M searches

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.01

avg listing price — sweet spot $15–$100

Price range

Incredible$15.06–$55.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Growth

Good+39.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,199.33

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, collagen face mask is a $11.2M/yr Amazon United States market (6.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 58/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

collagen face mask market data

Units sold / yr: 500K–600K; avg 40,000–50,000/product
Revenue / yr: $12.0M–$14.4M; units × avg price
Conversion rate: 6.7%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

165

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

BIODANCE81%
Quasi17%
medicube2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +39.7% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top collagen face mask search terms

biodance2.0M/yr +78.7%5.9% conv.
quasi bio collagen face mask413K/yr +428.8%7.0% conv.
biodance bio-collagen real deep mask802K/yr -3.4%8.4% conv.
collagen face mask988K/yr -8.1%4.5% conv.
collagen mask580K/yr -1.7%4.6% conv.
biodance mask280K/yr +82.9%7.7% conv.
biodance collagen face mask300K/yr -2.2%8.0% conv.
quasi138K/yr +266.8%5.6% conv.
overnight face mask265K/yr -25.2%1.9% conv.
biossance210K/yr -2.6%0.4% conv.

All search terms

Top collagen face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE$16.124.5★42,854 rev

BIODANCE Collagen Peptides Jelly Serum Mist Hydrating Face Mist Plumping Anti-Aging Face Spray Sprayable Hydrogel Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.69 fl.oz

BIODANCE$15.064.5★2,096 rev

Quasi Bio-Collagen Face Mask Overnight Hydrating Korean Sheet Mask Niacinamide & Low Molecular Collagen Firming & Smoothing Skincare for All Skin Types 4 Masks

Quasi$36.854.4★805 rev

BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)

BIODANCE$20.844.6★1,768 rev

Quasi Salmon PDRN Collagen Mask Korean Skin care Gel Face Mask for Hydration Firming & Smoothing Skincare Collagen Boost & Pore Care 4 Masks Non-Irritating Natural Ingredients

Quasi$29.704.2★258 rev

Newest

by launch date

BIODANCE Collagen Peptides Jelly Serum Mist Hydrating Face Mist Plumping Anti-Aging Face Spray Sprayable Hydrogel Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.69 fl.oz

BIODANCE$15.062,096 rev

5mo ago

BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)

BIODANCE$20.841,768 rev

6mo ago

BIODANCE Caviar PDRN Eye Patches Nourishing Under Eye Patches for Dark Circles Depuffing Eye Mask for Puffy & Tired Eyes Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)

BIODANCE$20.79909 rev

6mo ago

Quasi Salmon PDRN Collagen Mask Korean Skin care Gel Face Mask for Hydration Firming & Smoothing Skincare Collagen Boost & Pore Care 4 Masks Non-Irritating Natural Ingredients

Quasi$29.70258 rev

7mo ago

Quasi Bio-Collagen Face Mask Overnight Hydrating Korean Sheet Mask Niacinamide & Low Molecular Collagen Firming & Smoothing Skincare for All Skin Types 4 Masks

Quasi$36.85805 rev

9mo ago

What buyers say about collagen face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry19%

“Super hydrating”

Soft Feel12%

“Goes on smooth”

Suitability Combination Skin12%

“It works well for my sensitive skin”

Quality-Overall10%

“Great quality the prices is affordable —I recommend this product”

Suitability Dry Skin7%

“Good for dry skin”

Brightness/Shine/Glow6%

“Soft shine”

Value For Money4%

“Great value”

Ease Of Use3%

“Ease of use”

Advertised Vs Actual Product2%

“As described”

Efficiency2%

“Effectiveness and Use of Product”

What buyers complain about

Allergies10%

“ALLERGIC REACTION”

Durability6%

“breaks apart”

Value For Money6%

“Price high”

Moist/Dry5%

“doesnt moisturize”

Functionality-Overall5%

“Not effective”

Ease Of Use5%

“Difficult to put on”

Adhesion/Stickiness4%

“does not adhere to skin well”

Skin Health4%

“These started burning my face within minutes of putting on”

Quality-Overall3%

“This product is not made good”

Grip3%

“Too slippery”

Top return reasons

Functionality-Overall17%

Value For Money13%

Advertised Vs Actual Product12%

Moist/Dry6%

Adhesion/Stickiness6%

Size-Overall4%