collagen cream
Launch itA $1.1M/yr market growing +7.4% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 1.1M searches
Avg price
Great$15.52avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.33–$29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad18,016avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, collagen cream is a $1.1M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 87% of demand. Verdict: Launch it — 57/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
collagen cream market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 121 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
107
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
8%
- L'Oreal Paris50%
- medicube15%
- SimplyVital9%
- St. Ives9%
- Advanced Clinicals5%
- Olay5%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top collagen cream search terms
- collagen face cream162K/yr
- collagen cream184K/yr
- collagen cream for face76K/yr
- collagen lotion66K/yr
- loreal collagen moisture filler106K/yr
- loreal collagen65K/yr
- collagen for face42K/yr
- collagen moisturizer for face48K/yr
- st ives renewing collagen & elastin41K/yr
- collagen moisturizer39K/yr
Top collagen cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Collagen Moisture Filler Facial Moisturizer Fragrance Free Anti Aging Face Cream Non-Greasy Skin Care Formula For Up to 48HR Hydration 1.7 oz
L'Oreal Paris$8.364.6★55,730 rev
LOreal Paris Collagen Daily Face Moisturizer Anti Aging Face Cream to Reduce Wrinkles and Provide Intense Hydration 1.7 oz
L'Oreal Paris$8.764.6★55,730 rev
Anti-Aging Face Moisturizer with Retinol Collagen & Hyaluronic Acid - Moisturizer Face Cream for Women & Men - Visibly Firming & Hydrating Neck Cream - Day & Night Skin Care - 1.7 fl oz
SimplyVital$22.004.4★36,345 rev
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1))
medicube$12.564.4★29,990 rev
LOreal Paris Collagen Moisture Filler Moisture Bounce Face Serum Glow Serum with Collagen Glycerin and Squalane for Bouncy Radiant Hydrated Skin Includes Sample
L'Oreal Paris$8.664.6★1,893 rev
Newest
by launch dateLOreal Paris Collagen Moisture Filler Facial Moisturizer Fragrance Free Anti Aging Face Cream Non-Greasy Skin Care Formula For Up to 48HR Hydration 1.7 oz
L'Oreal Paris$8.3655,730 rev
BIODANCE Pore Perfecting Collagen Peptide Cream Hydrating Plumping Pore Care Firming Facial Moisturizer Korean Skin Care Self Care Gifts for Women | 1.69 fl. oz.
BIODANCE$26.29591 rev
Gold Bond Plumping Collagen Body & Face Serum Lotion Lightweight Hydrating Moisturizer with Collagen Peptide Complex Jojoba and Grapeseed Oils to Visibly Plump Skin Cherry Blossom Scent 8 oz
Gold Bond$10.611,541 rev
Alozera Firming Body Lotion with Retinol & Collagen Anti-Aging Body Moisturizer Cream for Crepey Skin Improves Skin Elasticity Lightweight & Fast Absorbing No Added Fragrance 16.9 Ounce (2-Pack)
Alozera$20.08769 rev
LOreal Paris Collagen Moisture Filler Moisture Bounce Face Serum Glow Serum with Collagen Glycerin and Squalane for Bouncy Radiant Hydrated Skin Includes Sample
L'Oreal Paris$8.661,893 rev
Trending
90-day click momentum
Olay Body Lotion for Women Firming with Collagen Peptides Serum Visibly Firmer Skin 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz
Olay$9.834.6★
Retinol Cream for Face with Hyaluronic Acid Day-Night Anti-Aging Moisturizer for Women Men Collagen Cream for Face Reduces Wrinkles Dryness 1.85 Oz
MOONRIN COSMETICS$15.844.5★
St. Ives Renewing Hand & Body Lotion for Women with Pump Daily Moisturizer Collagen Elastin for Dry Skin Made with 100% Natural Moisturizers 21 fl oz 4 Pack
St. Ives$20.324.8★
MASON NATURAL Collagen Premium Skin Cream Womens Anti Aging Face & Body Daily Moisturizer for Hydration & Firmness Pear Scent 2 oz
MASON NATURAL$6.334.3★
Alozera Firming Body Lotion with Retinol & Collagen Anti-Aging Body Moisturizer Cream for Crepey Skin Improves Skin Elasticity Lightweight & Fast Absorbing No Added Fragrance 16.9 Ounce (2-Pack)
Alozera$20.084.3★
What buyers say about collagen cream
What buyers praise and complain about, mined from review topics.What buyers love
“Moisture is good”
“Leaves skin soft”
“Good for your skin”
“Awesome quality”
“Great value”
“Good for dry skin”
“Its fragrance free”
“Gives a glow”
“Easily absorbed”
“This works OK”
What buyers complain about
“Allergic Reaction”
“Feels sticky”
“poor moisturizer”
“Funky odor”
“Burned my face”
“Way too expensive”
“Didnt help my dry skin”
“Did not work”
“breaks apart”
“Hard to use”
Top return reasons
Common questions
- Is collagen cream profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Launch it (57/100).
- How competitive is the collagen cream niche?
- 13 brands and 107 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in collagen cream?
- Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Moist/Dry. The return rate is 0.8%.
- When does demand for collagen cream peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the collagen cream niche?
- Listings span $6.33–$29.16; the average listing price is $15.52 (sweet spot $15–$100). The average incumbent carries 18,016 reviews — the moat a new listing must climb.