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Cold Face Roller

Fail

The average product has 13,556 reviews to catch up to, so Cold Face Roller is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$112K/yr122K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
65%top-5 click share · 13 brands · 347 sellers

Flapen Score

Cold Face Roller against its category

The dotted line is the Beauty & Personal Care average. Past it, Cold Face Roller is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cold Face Roller market on Amazon at a glance

Shoppers on Amazon United States searched for Cold Face Roller 122K times last year and spent an estimated $112K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
6.8%
Market size, estimated
$112Ka year
Peak month
December2.0× the quietest month
Top search term
cold face roller28K searches a year

02 · Price

A sale here is worth $13.48.

Listings sell for $13.48 on average, from $6.18 to $32.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $13.48 that is $7K to $10K a year per listing.

Average price
$13.48under the $15 to $100 sweet spot
Price range
$6.18–$32.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #17 within Skin Care Tools. It carries 13,556 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#17in Skin Care Tools
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
13,556per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cold Face Roller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

347

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Brand 123%
  • Brand 222%
  • Brand 317%
  • Brand 412%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 16%)

Demand

Cold Face Roller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Cold Face Roller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cold face roller28K/yr
  • cold roller for face20K/yr
  • cooling face roller9K/yr
  • face roller freezer14K/yr
  • cold roller9K/yr
  • frozen face roller7K/yr
  • kitsch ice roller7K/yr
  • esarora ice roller5K/yr
  • face cold roller4K/yr
  • freezer face roller3K/yr

Reviews and returns

What reviews say buyers love and hate about Cold Face Roller

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Durability”
1.2%of orders come back
“Broke right away”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cold Face Roller questions

Answered from the same tracked data.