Cold Face Roller
FailThe average product has 13,556 reviews to catch up to, so Cold Face Roller is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $112K/yr122K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 65%top-5 click share · 13 brands · 347 sellers
Flapen Score
Cold Face Roller against its category
The dotted line is the Beauty & Personal Care average. Past it, Cold Face Roller is stronger. Inside it, weaker.
Market
The Cold Face Roller market on Amazon at a glance
Shoppers on Amazon United States searched for Cold Face Roller 122K times last year and spent an estimated $112K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $112Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- cold face roller28K searches a year
02 · Price
A sale here is worth $13.48.
Listings sell for $13.48 on average, from $6.18 to $32.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $13.48 that is $7K to $10K a year per listing.
- Average price
- $13.48under the $15 to $100 sweet spot
- Price range
- $6.18–$32.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$10K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #17 within Skin Care Tools. It carries 13,556 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #17in Skin Care Tools
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 13,556per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Cold Face Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
347
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
16%
- Brand 123%
- Brand 222%
- Brand 317%
- Brand 412%
- Brand 55%
- Brand 65%
- Open — no brand owns it (7 brands, 16%)
Demand
Cold Face Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Cold Face Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cold face roller28K/yr
- cold roller for face20K/yr
- cooling face roller9K/yr
- face roller freezer14K/yr
- cold roller9K/yr
- frozen face roller7K/yr
- kitsch ice roller7K/yr
- esarora ice roller5K/yr
- face cold roller4K/yr
- freezer face roller3K/yr
Reviews and returns
What reviews say buyers love and hate about Cold Face Roller
We read the reviews and the return reasons for every product selling here.
“Broke right away”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cold Face Roller questions
Answered from the same tracked data.









