Is coffee and whiskey bath and body works profitable to sell on Amazon United States?

The niche generates $65K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (39/100).

How competitive is the coffee and whiskey bath and body works niche?

5 brands and 51 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in coffee and whiskey bath and body works?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.8%.

When does demand for coffee and whiskey bath and body works peak?

Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the coffee and whiskey bath and body works niche?

Listings span $9.69–$90.45; the average listing price is $33.73 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.

coffee and whiskey bath and body works

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.73

avg listing price — sweet spot $15–$100

Price range

Great$9.69–$90.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great387.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$65K

$65K/yr · 72K searches

Growth

Bad-24.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coffee and whiskey bath and body works is a $65K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

coffee and whiskey bath and body works market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $67K–$84K; units × avg price
Conversion rate: 2.7%
Avg BSR: #804
Page quality: 0%
Prime: 38%
Sponsored: 38%
Out of stock: 14.7%
Avg brand age: 62 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Bath & Body Works49%
Viking Revolution34%
Generic10%
White Barn3%
MYT3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top coffee and whiskey bath and body works search terms

coffee and whiskey bath and body works33K/yr -38.2%1.5% conv.
coffee and whiskey cologne14K/yr +0.7%4.0% conv.
bath and body works coffee and whiskey11K/yr -27.4%1.2% conv.
coffee and whiskey6K/yr -23.8%2.3% conv.
coffee and whiskey body wash4K/yr -9.8%1.8% conv.
coffee and whiskey lotion3K/yr -3.8%2.7% conv.

All search terms

Top coffee and whiskey bath and body works products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath & Body Works Bath and Body Works Coffee & Whiskey Mens Fragrance 3.4 Ounces Cologne Spray (Coffee Whiskey)

Bath & Body Works$90.454.6★241 rev

Viking Revolution Coffee and Whiskey Cologne for Men - Eau de Parfum - Earthy Perfume with Notes of Roasted Coffee Aged Whiskey Sandalwood Cedar Patchouli Vanilla - Gifts for Men 3.5 Fl Oz

Viking Revolution$24.084.4★185 rev

Whiskey & Coffee Cologne Mist - Inspired by BBWS Coffee & Whiskey | Long Lasting Scent | Fragrance Dupe

Generic$22.004.2★15 rev

Bath & Body Works Bourbon Mens 3-IN-1 Hair & Body Wash 10 Oz. (Coffee & Whiskey)

Bath & Body Works$41.514.6★507 rev

Bath & Body Works Coffee & Whiskey Body Spray for Men 2-pack 3.7oz

Bath & Body Works$51.514.6★56 rev

Newest

by launch date

Bath & Body Works Mens Collection Coffee & Whiskey Body Spray 3.7 Oz

Bath & Body Works$42.221 rev

1mo ago

Viking Revolution 4 Pack Solid Cologne for Men - Mens Cologne Gift Set Including Coffee and Whiskey Palo Santo Sea Salt Bourbon and Suede - Travel Size Gifts for Men (0.5 Oz each)

Viking Revolution$11.19256 rev

11mo ago

Bath & Body Works Coffee & Whiskey Single Wick Candle 8 oz Warm Coffee Whiskey & Vanilla Blend

Bath & Body Works$20.226 rev

11mo ago

Bath & Body Works Coffee & Whiskey 4 Pack Wallflowers Home Fragrance Refill Bulbs with a Natural Oats Sample Soap

Bath & Body Works$37.157 rev

1y ago

Viking Revolution Coffee Whiskey Body Lotion for Men Mens Lotion for Dry Skin with Shea Butter Hyaluronic Acid and Vitamin B5 Nourishing Mens Body Lotion for Hydrated and Smooth Skin (8oz 1 Pack)

Viking Revolution$9.69876 rev

1y ago

What buyers say about coffee and whiskey bath and body works

What buyers praise and complain about, mined from review topics.

What buyers love

Smell65%

“Great and long-lasting Fragrance”

Value For Money6%

“Great price”

Quality-Overall4%

“Excellent product”

Durability3%

“Decent longevity”

Moist/Dry2%

“Even my tattoos appreciate the hydration”

Advertised Vs Actual Product2%

“Just right”

Gifting Purpose2%

“My son loved this gift”

Size-Overall1%

“And a good size bottle”

Stiffness1%

“Good stiff”

Ease Of Use1%

“Cool and useful”

What buyers complain about

Smell46%

“faint smell”

Value For Money6%

“Priced too high”

Durability5%

“Doesn't last”

Alcohol Content3%

“no screechy alcohol or synthetic assault on my nose”

Strength3%

“It may not be the strongest”

Gifting Purpose2%

“If this was a gift I would have been embarrassed”

Advertised Vs Actual Product2%

“Name is deception”

Functionality-Overall2%

“This did not work for me”

Allergies2%

“Caused a rash”

Flammable1%

“soot when burning”

Top return reasons

Smell62%

Advertised Vs Actual Product10%

Size-Overall5%

Strength3%

Leak-Proof3%

Value For Money3%

Durability2%

Suitability Short Hair2%