Coellyo True Tone Ph Adjusting Lipstick

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -96.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-96.7%

Conversion, latest week

9.7%

Market size, estimated

$129Ka year

Top search term

coellyo true tone ph adjusting lipstick61K searches a year

Listings sell for $13.55 on average, from $8.89 to $21.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $13.55 that is $7K to $10K a year per listing.

Average price

$13.55under the $15 to $100 sweet spot

Price range

$8.89–$21.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #522 within Lips. It carries 247 reviews at 3.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#522in Lips

Average rating

3.41 starsAmazon United States average 4.42 stars

Average reviews

247per listing

Listings tracked

10

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 3 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

3 months