coellyo true tone ph adjusting lipstick
Skip itSoft demand (-96.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great247.3avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.55avg listing price — sweet spot $15–$100
Price range
Good$8.89–$21.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$129K$129K/yr · 98K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-96.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, coellyo true tone ph adjusting lipstick is a $129K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
coellyo true tone ph adjusting lipstick market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $108K–$136K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #522
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.0%
- Avg brand age
- 3 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
8
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
6%
- Coellyo True29%
- Coellyo Lipstick19%
- Coellyo17%
- Coellyo True Tone13%
- coellyo lip12%
- Coello5%
- Open — no brand owns it (2 brands, 6%)
Demand
Weekly Amazon search volume, last 16 weeks — -96.7% search growth over the last 90 days.Top coellyo true tone ph adjusting lipstick search terms
- coellyo true tone ph adjusting lipstick61K/yr
- coellyo13K/yr
- coellyo true tone adjusting lipstick9K/yr
- coellyo trutone ph adjusting lipstick8K/yr
- coellio ph lipstick3K/yr
- corllyo ph lipstick2K/yr
- coelho ph lipstick2K/yr
Top coellyo true tone ph adjusting lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coellyo True Areliaa Lipstick for Older Women pH Lipstick Color Changing Long Lasting Clear Lipsticks That Changes Color Transferproof Colors Hydration Without Stripping Skin-Adaptive Lipsticks
Coellyo True$12.593.2★60 rev
Coellyo Lipstick 1PCSCoellyo Lipstick True Tone Ph Adjusting Lipstick for Women Clear lip stick That Changes Color Long Lasting 24 Hours Moisturizing (1PCS)
Coellyo Lipstick$15.773.0★271 rev
Coellyo True Tone PH Adjusting Lipstick Clear lip stick That Changes Color Long-Lasting Hydration Lipstick without Stripping Suitable for All Skin Tones (1pcs)
Coellyo True Tone$13.563.8★70 rev
Coellyo True Tone Ph Adjusting Lipstick Color Changing Lipstick(1pcs)
coellyo lip$10.373.7★16 rev
Coellyo Areliaa Signature Color Changing Lipstick for Old Women Skin-Adaptive Clear Lipstick That Changes Color Long-Lasting Hydration Tinted Lip Balm pH Lipsticks Color Changing (1 Pcs)
Coellyo$14.413.5★152 rev
Newest
by launch date
Coellyo True Lipstick for Older Women pH Lipstick Color Changing Long Lasting Transferproof Colors Hydration Without Stripping Skin-Adaptive Lipsticks Clear Lipsticks That Changes Color
Coellyo True$13.5310 rev
Coello Areliaa Lipstick for Older Women Areliaa Skin-Adaptive Lipstick
Coello$12.1220 rev
Coellyo True Areliaa Lipstick for Older Women pH Lipstick Color Changing Long Lasting Clear Lipsticks That Changes Color Transferproof Colors Hydration Without Stripping Skin-Adaptive Lipsticks
Coellyo True$12.5960 rev
Coellyo True Tone PH Adjusting Lipstick Clear lip stick That Changes Color Long-Lasting Hydration Lipstick without Stripping Suitable for All Skin Tones (1pcs)
Coellyo True Tone$13.5670 rev
Areliaa Lipstick Skin-Adaptive Color Changing Lipstick for Older Women pH Color Changing Lipsticks Moisturizing Lip Balm Gloss Long Lasting Hydrating Lip Stick Clear to Pink Tint 1 Count Daily
Coellyo$12.7683 rev
Trending
90-day click momentumCoello Areliaa Lipstick for Older Women Areliaa Skin-Adaptive Lipstick
Coello$12.123.0★
Coellyo True Lipstick for Older Women pH Lipstick Color Changing Long Lasting Transferproof Colors Hydration Without Stripping Skin-Adaptive Lipsticks Clear Lipsticks That Changes Color
Coellyo True$13.534.2★
Coellyo True Areliaa Lipstick for Older Women pH Lipstick Color Changing Long Lasting Clear Lipsticks That Changes Color Transferproof Colors Hydration Without Stripping Skin-Adaptive Lipsticks
Coellyo True$12.593.2★
Coellyo True Tone Ph Adjusting Lipstick Color Changing Lipstick(1pcs)
coellyo lip$10.373.7★
Areliaa Lipstick Skin-Adaptive Color Changing Lipstick for Older Women pH Color Changing Lipsticks Moisturizing Lip Balm Gloss Long Lasting Hydrating Lip Stick Clear to Pink Tint 1 Count Daily
Coellyo$12.762.7★
What buyers say about coellyo true tone ph adjusting lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Color is great”
“Very hydrating”
“Smooth & creamy”
“overall is a nice lip gloss”
“has not broken as some reviewers said”
“Works as advertised”
“pleasant hint of fragrance”
“Great price”
“Feels good when applied”
“It adapts to your skin tone”
What buyers complain about
“Disappointed in the color”
“Breaks easily”
“So dry”
“False advertising”
“Doesnt work like they said”
“Not worth the price”
“Awful smell”
“Pricey for the quality it is, unfortunately”
“Barely changes color”
“feels slightly greasy”
Top return reasons
Common questions
- Is coellyo true tone ph adjusting lipstick profitable to sell on Amazon United States?
- The niche generates $129K/yr across 10 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -96.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the coellyo true tone ph adjusting lipstick niche?
- 8 brands and 13 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in coellyo true tone ph adjusting lipstick?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.3%.
- What does it cost to enter the coellyo true tone ph adjusting lipstick niche?
- Listings span $8.89–$21.47; the average listing price is $13.55 (sweet spot $15–$100). The average incumbent carries 247 reviews — the moat a new listing must climb.