coconut tanning lotion
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$45.43avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Market size
Good$643K$643K/yr · 209K searches
Price range
Good$12.44–$154.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,791.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coconut tanning lotion is a $643K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar–May–Jun. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
coconut tanning lotion market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- $454K–$568K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #3,443
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
31
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Devoted Creations51%
- Millennium Tanning41%
- yokokat3%
- oivxzp2%
- B.TAN2%
- Brown Sugar2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.Peak months: Feb, Mar, May, Jun · busiest ÷ quietest = 3.2×
Top coconut tanning lotion search terms
- hard feelings tanning lotion47K/yr
- black velvet tanning lotion30K/yr
- solid black tanning lotion43K/yr
- solid black 200x tanning lotion9K/yr
- dark af tanning lotion15K/yr
- fever tanning lotion31K/yr
- dark af6K/yr
- devoted creations black velvet3K/yr
- solid black5K/yr
- millennium tanning solid black 100x4K/yr
Top coconut tanning lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Millennium Solid Black Special Reserve 200X Tanning Lotion Indoor/Outdoor Use with Advanced Silicone Bronzer Tattoo Protection Tanning Lotion for Men & Women 13.5 oz
Millennium Tanning$34.894.5★2,811 rev
Devoted Creations Dark AF - Dark Tanning 12.25 oz.
Devoted Creations$27.534.4★893 rev
Devoted Creations Hard Feelings - Ultra Dark Glowing Encapsulated DHA Bronzer Dark Tanning Lotion
Devoted Creations$91.164.6★47 rev
Millennium Tanning SOLID BLACK 100X Dark Tanning Lotion Indoor Outdoor Tan Enhancing Silicone Bronzer Tanning Bed Lotion 13.5 Fl oz (400 ml)
Millennium Tanning$29.934.5★31,943 rev
Devoted Creations Black Velvet Anti-Orange Mattifying Black Bronzer Tanning Lotion 12.25 oz
Devoted Creations$34.504.4★1,719 rev
Newest
by launch date
Black Velvet Mini Dress with Pearl Embellishments Lace Trim Spaghetti Straps Gothic A-Line Style Moon Charm Detail (US Alpha X-Large Regular Regular)
oivxzp$39.908 rev
Designer Skin Fever 85X Bronzer Tanning Lotion -13.5 oz
yokokat$154.397 rev
Devoted Creations Hard Feelings - Ultra Dark Glowing Encapsulated DHA Bronzer Dark Tanning Lotion
Devoted Creations$91.1647 rev
b.tan UV Tanning Bed Lotion | I Want The Darkest Tan Possible - x4000 Tan Intensifiers Indoor & Outdoor Accelerator Best Browning Body Tanner Extender No Sun Protection 12 Fl Oz
B.TAN$12.441,613 rev
Devoted Creations Dark AF - Dark Tanning 12.25 oz.
Devoted Creations$27.53893 rev
Trending
90-day click momentumBlack Velvet Mini Dress with Pearl Embellishments Lace Trim Spaghetti Straps Gothic A-Line Style Moon Charm Detail (US Alpha X-Large Regular Regular)
oivxzp$39.904.1★
Devoted Creations Black Obsession Black Bronzer - 13.5 oz.
Devoted Creations$31.414.3★
b.tan UV Tanning Bed Lotion | I Want The Darkest Tan Possible - x4000 Tan Intensifiers Indoor & Outdoor Accelerator Best Browning Body Tanner Extender No Sun Protection 12 Fl Oz
B.TAN$12.444.3★
Devoted Creations Prismatica Full Spectrum Colour Creator Dark Tanning Optimizer (400ml)
Devoted Creations$44.494.6★
Brown Sugar Black Hawaiian Honey Tanning Lotion Advanced 200X Black Bronzer with Queen Honeybee Complex Honey Butter & Charcoal Creme 13.5 Fl Oz
Brown Sugar$19.564.5★
What buyers say about coconut tanning lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Great color”
“Love it and it makes me darker each time I tan with it definitely recommended”
“Reasonable price”
“Skin care grade quality with optimal pricing”
“Effective”
“My skin feels super soft”
“Exactly as described”
“moisturizes your skin”
“Easy to apply”
What buyers complain about
“It comes out very dark”
“Horrific smell”
“Stained Skin”
“staining my towel once”
“Disappointed because this tanning lotion isnt cheap”
“Did NOT work”
“not in a thick icky way”
“Its not a good value for money”
“I have a very bad feeling that I am allergic to it”
“This isn't for fair skin”
Top return reasons
Common questions
- Is coconut tanning lotion profitable to sell on Amazon United States?
- The niche generates $643K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the coconut tanning lotion niche?
- 6 brands and 31 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in coconut tanning lotion?
- Top complaints mined from reviews: Color, Smell, Stain Resistance. The return rate is 0.8%.
- When does demand for coconut tanning lotion peak?
- Demand peaks in Feb–Mar–May–Jun; the busiest month runs 3.2× the quietest.
- What does it cost to enter the coconut tanning lotion niche?
- Listings span $12.44–$154.39; the average listing price is $45.43 (sweet spot $15–$100). The average incumbent carries 3,792 reviews — the moat a new listing must climb.