Coconut Tanning Lotion

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $643K a year.

Searches, last 12 months

209K

Growth, 90 days vs prior 90

-22.4%

Conversion, latest week

6.8%

Market size, estimated

$643Ka year

Peak month

February3.2× the quietest month

Top search term

hard feelings tanning lotion47K searches a year

Listings sell for $45.43 on average, from $12.44 to $154.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $45.43 that is $45K to $57K a year per listing.

Average price

$45.43inside the $15 to $100 sweet spot

Price range

$12.44–$154.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

$45K–$57K

Returns

0.8%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,443 within Sunscreens & Tanning Products. It carries 3,792 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

83%

Out of stock, average day

0.0%

Average rank

#3,443in Sunscreens & Tanning Products

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

3,792per listing

Listings tracked

12

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months