Is coconut sunscreen profitable to sell on Amazon United States?

The niche generates $2.6M/yr across 38 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +106.7%. Flapen's verdict: Launch it (68/100).

How competitive is the coconut sunscreen niche?

3 brands and 711 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in coconut sunscreen?

Top complaints mined from reviews: Smell, Allergies, Size-Overall. The return rate is 0.5%.

When does demand for coconut sunscreen peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.9× the quietest.

What does it cost to enter the coconut sunscreen niche?

Listings span $8.29–$21.07; the average listing price is $13.75 (sweet spot $15–$100). The average incumbent carries 4,480 reviews — the moat a new listing must climb.

coconut sunscreen

Launch it

A $2.6M/yr market growing +106.7% this quarter with returns at 0.5% — clears our launch bar.

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Market size

Incredible$2.6M

$2.6M/yr · 1.7M searches

Growth

Great+106.7%

90-day search growth — must beat 0% to launch

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.75

avg listing price — sweet spot $15–$100

Price range

Okay$8.29–$21.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,480.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coconut sunscreen is a $2.6M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 68/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: $2.1M–$2.8M; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 11.0%
Avg BSR: #157
Page quality: 0%
Prime: 92%
Sponsored: 39%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 127 days

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

711

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

Hawaiian Tropic85%
Alba Botanica14%
Sun Bum2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +106.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.9×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hawaiian Tropic Sheer Touch Lotion Sunscreen Moisturizing Broad-Spectrum Protection SPF 30 Sun Mango 8 Oz

Hawaiian Tropic$8.404.7★12,274 rev

Hawaiian Tropic Sheer Touch Lotion Sunscreen SPF 70 8 Fl Oz | Broad Spectrum Oxybenzone Free Sunblock Lotion Hawaiian Tropic Sunscreen SPF 70 8 Fl Oz

Hawaiian Tropic$11.224.7★2,610 rev

Hawaiian Tropic Sheer Touch Ultra Radiance Lotion Sunscreen SPF 50 8 Fl Oz Twin Pack Hawaiian Tropic Sunscreen SPF 50 Sunblock Oxybenzone Free Sunscreen Body Sunscreen Pack 8 Fl Oz each

Hawaiian Tropic$16.854.7★3,348 rev

Hawaiian Tropic Weightless Hydration Clear Spray Sunscreen SPF 30 6 oz | SPF 30 Sunscreen Spray Sunblock Oxybenzone Free 6 oz each Twin Pack

Hawaiian Tropic$19.424.8★1,601 rev

Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz

Hawaiian Tropic$10.434.5★14,754 rev

Newest

by launch date

Hawaiian Tropic Weightless Hydration Sunscreen Stick SPF 60+ | Travel Size Sunscreen for Face and Body Mini Sunblock Stick Beach Essentials Oil Free Non Comedogenic Dermatologist Tested 0.5oz

Hawaiian Tropic$12.59142 rev

8mo ago

Hawaiian Tropic After Sun Body Butter with Coconut Oil Beach Essentials Tan Extender Lotion 8oz each Twin Pack (Pack of 2)

Hawaiian Tropic$20.4914,754 rev

9mo ago

Hawaiian Tropic Sheer Touch Face Sunscreen Lotion SPF 60 2.5 Fl Oz | Travel Size Sunscreen for Face Sunblock Lotion 2.5 Fl Oz

Hawaiian Tropic$10.92577 rev

1y ago

Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz

Hawaiian Tropic$9.83530 rev

1y ago

Hawaiian Tropic Lip Sunscreen SPF 30 Island Coconut | SPF Lip Balm Beach Essentials Travel Size Sunscreen for Lips 0.3 oz

Hawaiian Tropic$8.29501 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“Amazing smell”

Moist/Dry7%

“Very hydrating”

Quality-Overall6%

“I purchased this lotion based on the great reviews here on amazon”

Suitability Combination Skin5%

“which makes it a great option for sensitive skin”

Value For Money4%

“Best price”

Soft Feel4%

“smooth and creamy”

Ease Of Application3%

“Easy to Apply”

Efficiency3%

“Been using for 50 years works wonderful”

Ease Of Use3%

“Easy to put on”

Suitability Dry Skin2%

“The moisturizing aspect of this body butter is really nice for my dry skin”

What buyers complain about

Smell17%

“Chemical smell”

Allergies6%

“Causes rash”

Size-Overall5%

“Bigger than I thought”

Leak-Proof4%

“Bottles leaked”

Oily/Greasy4%

“Its a bit oily”

Skin Health4%

“Broke out my skin”

Value For Money4%

“Expensive”

Functionality-Overall3%

“Doesnt work properly”

Product Condition2%

“Used product”

Quality-Overall2%

“Garbage, when I want to use it now I had it for one month”

Top return reasons

Smell21%

Leak-Proof14%

Size-Overall11%

Advertised Vs Actual Product7%

Product Condition7%

Value For Money6%

Functionality-Overall5%

Motor Power4%

Defective Material/Parts3%

Oily/Greasy3%

Common questions

Is coconut sunscreen profitable to sell on Amazon United States?: The niche generates $2.6M/yr across 38 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +106.7%. Flapen's verdict: Launch it (68/100).
How competitive is the coconut sunscreen niche?: 3 brands and 711 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in coconut sunscreen?: Top complaints mined from reviews: Smell, Allergies, Size-Overall. The return rate is 0.5%.
When does demand for coconut sunscreen peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.9× the quietest.
What does it cost to enter the coconut sunscreen niche?: Listings span $8.29–$21.07; the average listing price is $13.75 (sweet spot $15–$100). The average incumbent carries 4,480 reviews — the moat a new listing must climb.

Related niches in Beauty & Personal Care

75bio oil lotion$654K/yr +95.9%Worth a look
75mineral sunscreen spray$3.8M/yr +183.8%Launch it
75glossier futuredew serum$344K/yr +383.6%Worth a look
75skulta deep peptide eye mask$58K/yr >1,000%Worth a look
75armpit sweat pads$706K/yr +22.9%Worth a look
75press on toenails$2.4M/yr +79.4%Launch it

All Beauty & Personal Care niches

coconut sunscreen

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Beauty & Personal Care