Coconut Sunscreen

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +106.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+106.7%

Conversion, latest week

11.0%

Market size, estimated

$2.6Ma year

Peak month

June15.9× the quietest month

Top search term

hawaiian tropic sunscreen729K searches a year

Listings sell for $13.75 on average, from $8.29 to $21.07. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $13.75 that is $55K to $69K a year per listing.

Average price

$13.75under the $15 to $100 sweet spot

Price range

$8.29–$21.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

$55K–$69K

Returns

0.5%of orders · Amazon United States median 2.1%

39% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Sunscreens & Tanning Products. It carries 4,480 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#157in Sunscreens & Tanning Products

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

4,480per listing

Listings tracked

38

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months