Coconut Sunscreen
PassCoconut Sunscreen scores 68 out of 100, a Pass. Shoppers spend an estimated $2.6M a year here, search demand grew +106.7% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 4868
- Market size
- $2.6M/yr1.7M searches / yr
- 90-day growth
- +106.7%search demand this quarter
- Competition
- 41%top-5 click share · 3 brands · 711 sellers
Flapen Score
Coconut Sunscreen against its category
The dotted line is the Beauty & Personal Care average. Past it, Coconut Sunscreen is stronger. Inside it, weaker.
Market
The Coconut Sunscreen market on Amazon at a glance
Shoppers on Amazon United States searched for Coconut Sunscreen 1.7M times last year and spent an estimated $2.6M. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +106.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +106.7%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $2.6Ma year
- Peak month
- June15.9× the quietest month
- Top search term
- hawaiian tropic sunscreen729K searches a year
02 · Price
A sale here is worth $13.75.
Listings sell for $13.75 on average, from $8.29 to $21.07. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $13.75 that is $55K to $69K a year per listing.
- Average price
- $13.75under the $15 to $100 sweet spot
- Price range
- $8.29–$21.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $55K–$69K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
39% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Sunscreens & Tanning Products. It carries 4,480 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #157in Sunscreens & Tanning Products
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 4,480per listing
- Listings tracked
- 38
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Coconut Sunscreen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
711
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 82%
Open market
0%
- Brand 185%
- Brand 214%
- Brand 32%
Demand
Coconut Sunscreen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.9×
Search terms
Top Coconut Sunscreen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hawaiian tropic sunscreen729K/yr
- hawaiian tropic421K/yr
- alba botanica sunscreen136K/yr
- alba sunscreen103K/yr
- sunscreen hawaiian tropic46K/yr
- alba sunscreen spray42K/yr
- hawaiian tropic sunscreen spray40K/yr
- sun bum lotion26K/yr
- hawaiian sunscreen30K/yr
- hawaiian tropic sunscreen 5025K/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Sunscreen
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Sunscreen questions
Answered from the same tracked data.