coconut soap
Launch itA $1.2M/yr market growing +27.1% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.18avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 614K searches
Price range
Good$2.82–$47.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,883.24avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coconut soap is a $1.2M/yr Amazon United States market (614K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr. Verdict: Launch it — 59/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
coconut soap market data
- Units sold / yr
- 60K–80K
- avg 1,250–1,500/product
- Revenue / yr
- $1.1M–$1.5M
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #550
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 1.2%
- Avg brand age
- 70 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
158
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
1%
- Kirk's83%
- Dr. Squatch8%
- Tom's of Maine3%
- Dove3%
- YOLY1%
- O NATURALS1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.1% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.8×
Top coconut soap search terms
- kirks castile soap190K/yr
- kirks castile bar soap46K/yr
- kirks soap58K/yr
- coconut soap38K/yr
- kirk62K/yr
- dr squatch coconut castaway29K/yr
- coconut bar soap19K/yr
- toms soap21K/yr
- coconut oil soap15K/yr
- kirks18K/yr
Top coconut soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kirks Castile Bar Soap for Men Women & Children - Made With Premium Coconut Oil Sensitive Skin Formula Vegan Non GMO Original Fresh Scent 4 oz. Bars 6 Pack
Kirk's$11.514.7★8,705 rev
Kirks Castile Bar Soap Original Fresh Scent - Clinically Tested Safe for Sensitive Skin with Coconut Oil Vegan and Non-GMO - 4 oz Bars 6 Pack and Fragrance Free Travel Bar
Kirk's$14.834.6★1,862 rev
Kirks Original Coco Castile Soap Pack of 3
Kirk's$6.764.8★3,795 rev
Kirks Castile Bar Soap Aloe Vera - Clinically Tested Safe for Sensitive Skin with Coconut Oil Vegan and Non-GMO - 4 oz Bars 6 Pack
Kirk's$14.834.6★1,862 rev
Kirks Natural Original Castile Soap 4 Ounce (Packaging may Vary)
Kirk's$2.824.7★830 rev
Newest
by launch date
Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Coconut Castaway (5 oz 3-Pack)
Dr. Squatch$20.5913,552 rev
Kirks Castile Bar Soap Citrus Twist - Clinically Tested Safe for Sensitive Skin with Coconut Oil Vegan and Non-GMO - 4 oz Bars 6 Pack
Kirk's$14.721,862 rev
Toms of Maine Natural Bar Soap Variety Pack Lavender & Shea Creamy Coconut Orange Blossom Lemon Bergamot Dermatologically Tested Paraben Free Vegan 4 Count
Tom's of Maine$16.554,856 rev
YOLY Coconut Bar Soap (90 g Pack of 4) - 95% Natural Vegan-Friendly Moisturizing Soap for Silky Smooth Skin
YOLY$4.6383 rev
Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Coconut Castaway 2.65oz Stick (3-Pack)
Dr. Squatch$34.956,040 rev
Trending
90-day click momentumKirks Castile Bar Soap Original Fresh Scent - Clinically Tested Safe for Sensitive Skin with Coconut Oil Vegan and Non-GMO - 4 oz Bars 6 Pack and Fragrance Free Travel Bar
Kirk's$14.834.6★
Kirks Castile Bar Soap Fragrance Free - Clinically Tested Safe for Sensitive Skin with Coconut Oil Vegan and Non-GMO - 4 oz Bars 6 Pack and Fragrance Free Travel Bar
Kirk's$14.524.6★
Kirks Castile Bar Soap for Men Women & Children - Made With Premium Coconut Oil Sensitive Skin Formula Vegan Non GMO Original Fresh Scent 4 oz. Bars 6 Pack
Kirk's$11.514.7★
Kirks Fragrance Free Castile Bar Soap (Pack of 3)
Kirk's$7.194.7★
Kirks Castile Bar Soap for Men Women & Children - Made with Premium Coconut Oil Sensitive Skin Formula- Vegan & Non GMO- Fragrance Free- 4 oz. Bars 6 Pack
Kirk's$12.054.6★
What buyers say about coconut soap
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“Clean feeling”
“Excellent Product”
“Extra lather smells nice”
“Not too hard or soft”
“Cleans well”
“Good price”
“Moisturizing and smells oh so good”
“As advertised”
“good for my skin”
What buyers complain about
“Hate the smell”
“I would guess an allergic reaction”
“Breaks down easily”
“Expensive”
“Bottles leak”
“This was not moisturizing for normal skin and was drying”
“False advertisement”
“Skin felt like it was burning”
“DID NOT GET TO USE IT”
“Wouldnt recommend if you have sensitive skin”
Top return reasons
Common questions
- Is coconut soap profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 29 tracked products. 90-day search growth is +27.1%. Flapen's verdict: Launch it (59/100).
- How competitive is the coconut soap niche?
- 7 brands and 158 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in coconut soap?
- Top complaints mined from reviews: Smell, Allergies, Durability. The return rate is 0.3%.
- When does demand for coconut soap peak?
- Demand peaks in Apr; the busiest month runs 1.8× the quietest.
- What does it cost to enter the coconut soap niche?
- Listings span $2.82–$47.29; the average listing price is $18.18 (sweet spot $15–$100). The average incumbent carries 5,883 reviews — the moat a new listing must climb.