Is coconut scent profitable to sell on Amazon United States?

The niche generates $325K/yr across 4 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +85.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the coconut scent niche?

1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in coconut scent?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.0%.

What does it cost to enter the coconut scent niche?

Listings span $35.88–$65.48; the average listing price is $45.96 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.

coconut scent

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$45.96

avg listing price — sweet spot $15–$100

Price range

Incredible$35.88–$65.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+85.3%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great356.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$325K

$325K/yr · 139K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coconut scent is a $325K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

coconut scent market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $230K–$276K; units × avg price
Conversion rate: 5.1%
Avg BSR: #239
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.0%
Avg brand age: 61 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

PHLUR100%

Demand

Weekly Amazon search volume, last 49 weeks — +85.3% search growth over the last 90 days.

Open Trend

Top coconut scent search terms

phlur beach skin37K/yr +246.8%5.6% conv.
coconut scent27K/yr +26.1%0.0% conv.
beach skin phlur16K/yr +156.2%5.6% conv.
beach skin10K/yr +174.8%4.2% conv.
coconut body care11K/yr +4.6%0.0% conv.
coconut body9K/yr +14.4%0.0% conv.
phlur coconut skin9K/yr +44.7%4.5% conv.
coconut scented10K/yr +12.5%0.0% conv.
phlur beach skin body mist6K/yr -1.9%7.0% conv.
coconut products3K/yr +18.0%0.0% conv.

All search terms

Top coconut scent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women

PHLUR$38.354.1★192 rev

PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood

PHLUR$44.124.4★832 rev

PHLUR Coconut Skin Body Mist 8 Fl Oz Hair and Body Perfume for Women

PHLUR$35.883.8★328 rev

PHLUR Paradise Skin Hair and Body Mist Set ($78 Value)

PHLUR$65.484.4★73 rev

Newest

by launch date

PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood

PHLUR$44.12832 rev

3mo ago

PHLUR Paradise Skin Hair and Body Mist Set ($78 Value)

PHLUR$65.4873 rev

10mo ago

PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women

PHLUR$38.35192 rev

1y ago

PHLUR Coconut Skin Body Mist 8 Fl Oz Hair and Body Perfume for Women

PHLUR$35.88328 rev

1y ago

What buyers say about coconut scent

What buyers praise and complain about, mined from review topics.

What buyers love

Smell52%

“Amazing Smell”

Brightness/Shine/Glow4%

“Gives a really pretty glow”

Gifting Purpose4%

“Perfect gift”

Durability3%

“still wearable for everyday use”

Suitability Combination Skin3%

“Looked and felt beautiful on skin”

Suitability Hot Weather3%

“carefree days of summer”

Suitability Oily Skin3%

“This body oil goes on easily, smells amazing and leaves your skin very soft”

Value For Money2%

“good value for the price”

Quality-Overall2%

“The bottle itself is also very nice quality”

Size-Overall2%

“the cap fits on nicely”

What buyers complain about

Smell55%

“Scent doesnt last long”

Value For Money5%

“Waste of money”

Durability3%

“Doesnt last”

Add-Ons/Attachments1%

“The tube is not attached to the sprayer”

Allergies1%

“It made me nauseous”

Size-Overall1%

“The bottle sizes were bigger than I expected”

Moist/Dry1%

“Okay and it really badly dries out hand”

Advertised Vs Actual Product1%

“Not what it's discribed as smelling”

Hard Feel1%

“Hard pass for me”

Suitability Dry Skin1%

“Flaky skin after use”

Top return reasons

Smell49%

Brightness/Shine/Glow9%

Leak-Proof8%

Advertised Vs Actual Product6%

Oily/Greasy6%

Adhesion/Stickiness4%

Moist/Dry3%

Motor Power3%