Coconut Scent

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +85.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $325K a year.

Searches, last 12 months

139K

Growth, 90 days vs prior 90

+85.3%

Conversion, latest week

5.1%

Market size, estimated

$325Ka year

Peak month

May3.3× the quietest month

Top search term

phlur beach skin37K searches a year

Listings sell for $45.96 on average, from $35.88 to $65.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $45.96 that is $23K to $34K a year per listing.

Average price

$45.96inside the $15 to $100 sweet spot

Price range

$35.88–$65.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

500–750

Revenue per listing a year

$23K–$34K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #239 within Women's. It carries 356 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#239in Women's

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

356per listing

Listings tracked

4

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

61 months