Coconut Perfume

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $582K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+37.9%

Conversion, latest week

2.8%

Market size, estimated

$582Ka year

Peak month

June2.1× the quietest month

Top search term

coconut perfume288K searches a year

Listings sell for $20.06 on average, from $5.00 to $38.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $20.06 that is $30K to $40K a year per listing.

Average price

$20.06inside the $15 to $100 sweet spot

Price range

$5.00–$38.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$30K–$40K

Returns

0.1%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #120 within Women's. It carries 1,288 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#120in Women's

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

1,288per listing

Listings tracked

28

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

55 months