Is coconut perfume profitable to sell on Amazon United States?

The niche generates $582K/yr across 28 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +37.9%. Flapen's verdict: Worth a look (66/100).

How competitive is the coconut perfume niche?

17 brands and 557 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in coconut perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.

When does demand for coconut perfume peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the coconut perfume niche?

Listings span $5.00–$38.35; the average listing price is $20.06 (sweet spot $15–$100). The average incumbent carries 1,288 reviews — the moat a new listing must climb.

coconut perfume

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$20.06

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$5.00–$38.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Market size

Good$582K

$582K/yr · 1.0M searches

Growth

Good+37.9%

90-day search growth — must beat 0% to launch

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,288.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, coconut perfume is a $582K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 66/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

coconut perfume market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $602K–$802K; units × avg price
Conversion rate: 2.8%
Avg BSR: #120
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 7.0%
Avg brand age: 55 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

557

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

28%

Sol de Janeiro24%
Victoria's Secret18%
eos11%
MegustaMe7%
Pacifica6%
MIX:BAR5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.9% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top coconut perfume search terms

coconut perfume288K/yr +31.0%1.6% conv.
coconut body spray93K/yr +60.3%3.1% conv.
sol de janeiro 39245K/yr +20.8%4.8% conv.
coconut perfume for women61K/yr +50.8%1.7% conv.
coconut vanilla perfume38K/yr +40.5%1.8% conv.
vanilla coconut perfume36K/yr +22.2%1.3% conv.
coconut body mist27K/yr +35.8%1.8% conv.
beach waves eos9K/yr +0.0%0.0% conv.
coconut scent27K/yr +26.1%0.7% conv.
coconut passion victoria secret29K/yr +12.6%4.5% conv.

All search terms

Top coconut perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sol de Janeiro Cheirosa 39 Limited Edition Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.

Sol de Janeiro$23.804.7★1,028 rev

Victorias Secret Body Fragrance Mist Coconut Passion - 8.4 fl oz

Victoria's Secret$16.174.5★8,769 rev

eos Cashmere Body Mist Coconut Waters Body Spray for Women Hair Mist Coconut Perfume Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz

eos$12.604.6★526 rev

MegustaMe Coconut Vanilla Body Spray | Paraben-Free & Phthalate-Free | Long-Lasting Fresh Fragrance | coconut body spray | vanilla coconut perfumes for women 3.38 fl oz (100ml)

MegustaMe$10.833.9★81 rev

MIX:BAR Perfume for Women - Coconut Palm Fragrance - Eau de Parfum Spray - Notes of Coconut Wood Vanilla Salty Accord Incense Amber Musk Milk 1.7oz

MIX:BAR$18.604.1★219 rev

Newest

by launch date

Sol de Janeiro Body Badalada | Moisture Melting Body Lotion | Cheirosa 39 Fragrance | 13.5 fl oz.

Sol de Janeiro$27.75827 rev

2mo ago

Sol de Janeiro Cheirosa 39 Hair & Body Perfume Mist 240ml/8.1 Fl Oz

Sol de Janeiro$34.221,028 rev

2mo ago

MegustaMe Coconut Vanilla Body & Hair Spray for Women Long-Lasting Fresh Fragrance Paraben-Free & Phthalate-Free 2-in-1 Hair & Body Mist 3.38 fl oz (100ml)

MegustaMe$10.3150 rev

3mo ago

MegustaMe Coconut Vanilla Body Spray | Paraben-Free & Phthalate-Free | Long-Lasting Fresh Fragrance | coconut body spray | vanilla coconut perfumes for women 3.38 fl oz (100ml)

MegustaMe$10.8381 rev

6mo ago

eos Cashmere Body Mist Coconut Waters Body Spray for Women Hair Mist Coconut Perfume Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz

eos$12.60526 rev

6mo ago

What buyers say about coconut perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell70%

“Clean fragrance”

Value For Money4%

“Great purchase for the price”

Durability3%

“Durable and soft”

Quality-Overall2%

“Good quality”

Size-Overall2%

“the cap fits on nicely”

Soft Feel1%

“leaves skin soft”

Weight Light1%

“The bottle is lightweight”

Suitability Hot Weather1%

“Perfect For Warm Weather”

Moist/Dry1%

“this is the most moisturizing”

Ease Of Use1%

“Easy to use”

What buyers complain about

Smell55%

“Did not smell good”

Durability9%

“Does not last”

Value For Money4%

“Waste of money”

Leak-Proof2%

“the bottle leaks”

Size-Overall2%

“Bottle is small”

Advertised Vs Actual Product1%

“Not as described”

Allergies1%

“Im allergic to something in it”

Alcohol Content1%

“Alcohol smell”

Strength1%

“not very strong”

Quality-Overall1%

“They need to do something about the bottle quality unfortunately”

Top return reasons

Smell78%

Advertised Vs Actual Product6%

Leak-Proof5%

Value For Money1%

Product Condition1%

Defective Material/Parts1%

Size-Overall1%

Durability1%