Is coconut oil spray for hair profitable to sell on Amazon United States?

The niche generates $103K/yr across 5 tracked products. 90-day search growth is -35.5%. Flapen's verdict: Skip it (29/100).

How competitive is the coconut oil spray for hair niche?

3 brands and 59 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in coconut oil spray for hair?

Top complaints mined from reviews: Smell, Oily/Greasy, Motor Power. The return rate is 0.3%.

When does demand for coconut oil spray for hair peak?

Demand peaks in Feb–Mar; the busiest month runs 2.2× the quietest.

What does it cost to enter the coconut oil spray for hair niche?

Listings span $5.95–$15.50; the average listing price is $8.66 (sweet spot $15–$100). The average incumbent carries 9,203 reviews — the moat a new listing must climb.

coconut oil spray for hair

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$103K

$103K/yr · 113K searches

Avg price

Bad$8.66

avg listing price — sweet spot $15–$100

Review moat

Bad9,203

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-35.5%

90-day search growth — must beat 0% to launch

Price range

Bad$5.95–$15.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coconut oil spray for hair is a $103K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 29/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

coconut oil spray for hair market data

Units sold / yr: 13K–15K; avg 2,000–2,500/product
Revenue / yr: $108K–$130K; units × avg price
Conversion rate: 10.6%
Avg BSR: #64
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

OGX90%
Palmer's5%
Shea Moisture5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.5% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.2×

Open Trend

Top coconut oil spray for hair search terms

coconut hair spray21K/yr +2.6%3.4% conv.
ogx coconut oil mist20K/yr -55.9%15.5% conv.
coconut oil spray for hair19K/yr -26.8%9.3% conv.
coconut oil hair spray13K/yr -25.5%7.2% conv.
ogx oil mist10K/yr -34.3%8.1% conv.
coconut spray for hair7K/yr -13.6%6.9% conv.
coconut oil mist7K/yr -53.1%14.0% conv.
ogx mist5K/yr -17.1%5.8% conv.
nourishing coconut oil6K/yr -71.4%12.2% conv.
ogx hair oil spray3K/yr -42.9%12.7% conv.

All search terms

Top coconut oil spray for hair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OGX Nourishing + Coconut Oil Weightless Hydrating Oil Hair Mist Lightweight Leave-In Hair Treatment with Coconut Oil & Bamboo Extract Paraben & Sulfate Surfactant-Free 4 Fl Oz

OGX$7.484.6★14,094 rev

OGX Renewing + Argan Oil of Morocco Weightless Healing Dry Oil Spray Lightweight Hair Oil Mist for Split Ends Frizzy Hair and Flyaways Paraben-Free Sulfated-Surfactants Free 4 Fl Oz

OGX$6.124.5★10,115 rev

Palmers Coconut Oil Moisture Boost Restorative Hair and Scalp Oil Spray Lasting Hydration and Shine for Dry or Damaged Hair Promotes Scalp Health 5.1 Oz

Palmer's$5.954.6★3,260 rev

Shea Moisture 100% Virgin Coconut Oil Leave-in Treatment 8 Ounce

Shea Moisture$8.244.5★18,091 rev

OGX Thick & Full Biotin & Collagen Weightless Oil Mist 4 Fl Oz 2 Pack

OGX$15.504.6★455 rev

Newest

by launch date

OGX Thick & Full Biotin & Collagen Weightless Oil Mist 4 Fl Oz 2 Pack

OGX$15.50455 rev

3y ago

Palmers Coconut Oil Moisture Boost Restorative Hair and Scalp Oil Spray Lasting Hydration and Shine for Dry or Damaged Hair Promotes Scalp Health 5.1 Oz

Palmer's$5.953,260 rev

5y ago

Shea Moisture 100% Virgin Coconut Oil Leave-in Treatment 8 Ounce

Shea Moisture$8.2418,091 rev

7y ago

OGX Nourishing + Coconut Oil Weightless Hydrating Oil Hair Mist Lightweight Leave-In Hair Treatment with Coconut Oil & Bamboo Extract Paraben & Sulfate Surfactant-Free 4 Fl Oz

OGX$7.4814,094 rev

13y ago

OGX Renewing + Argan Oil of Morocco Weightless Healing Dry Oil Spray Lightweight Hair Oil Mist for Split Ends Frizzy Hair and Flyaways Paraben-Free Sulfated-Surfactants Free 4 Fl Oz

OGX$6.1210,115 rev

14y ago

What buyers say about coconut oil spray for hair

What buyers praise and complain about, mined from review topics.

What buyers love

Smell27%

“the aroma smelled amazing”

Quality-Overall10%

“Decent for daily use”

Moist/Dry9%

“It adds hydration”

Soft Feel8%

“my hair is soft”

Weight Light5%

“Super lightweight”

Brightness/Shine/Glow4%

“Great shine”

Suitability Curly Hair4%

“Very good product for frizzy hair”

Hair Growth4%

“Works so well with my hair”

Oily/Greasy4%

“Really good oil”

Value For Money3%

“Great price”

What buyers complain about

Smell18%

“Bad smell”

Oily/Greasy7%

“Makes hair greasy”

Motor Power6%

“Unsealed bottle, pump was broken”

Moist/Dry5%

“I didnt feel immediate hydration with this”

Hair Related5%

“Leaves hair like straw”

Leak-Proof4%

“There are a bottles one was leaking out of the bottle”

Product Condition4%

“This was definitely used”

Weight Heavy3%

“This one is a bit heavy for me”

Quality-Overall2%

“Trash”

Functionality-Overall2%

“Not effective, does not work”

Top return reasons

Smell18%

Leak-Proof12%

Oily/Greasy10%

Advertised Vs Actual Product8%

Motor Power7%

Suitability Short Hair5%

Functionality-Overall5%

Defective Material/Parts4%