Is coconut oil moisturizing cream profitable to sell on Amazon United States?

The niche generates $172K/yr across 12 tracked products. 90-day search growth is +10.5%. Flapen's verdict: Skip it (45/100).

How competitive is the coconut oil moisturizing cream niche?

4 brands and 92 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in coconut oil moisturizing cream?

Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 0.6%.

What does it cost to enter the coconut oil moisturizing cream niche?

Listings span $12.12–$36.43; the average listing price is $19.79 (sweet spot $15–$100). The average incumbent carries 3,217 reviews — the moat a new listing must climb.

coconut oil moisturizing cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$19.79

avg listing price — sweet spot $15–$100

Price range

Great$12.12–$36.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.5%

90-day search growth — must beat 0% to launch

Market size

Okay$172K

$172K/yr · 137K searches

Review moat

Okay3,216.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coconut oil moisturizing cream is a $172K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

coconut oil moisturizing cream market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $198K–$247K; units × avg price
Conversion rate: 6.3%
Avg BSR: #598
Page quality: 0%
Prime: 83%
Sponsored: 83%
Out of stock: 3.7%
Avg brand age: 79 months
Avg seller age: 122 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

NATURE WELL83%
Naturewell11%
DR MEINAIER3%
Advanced Clinicals3%

Demand

Weekly Amazon search volume, last 30 weeks — +10.5% search growth over the last 90 days.

Open Trend

Top coconut oil moisturizing cream search terms

naturewell37K/yr +27.3%1.6% conv.
naturewell coconut oil moisturizing cream19K/yr +31.6%11.4% conv.
nature well coconut oil moisture cream16K/yr +9.0%12.1% conv.
nature well18K/yr +23.5%1.6% conv.
coconut oil moisturizer8K/yr -7.4%2.9% conv.
naturewell extra virgin coconut oil moisturizing cream8K/yr -17.7%9.6% conv.
coconut oil cream7K/yr +2.6%5.6% conv.
coconut oil moisturizing cream8K/yr -18.0%7.4% conv.
nature well extra virgin coconut oil moisture cream6K/yr -3.4%10.1% conv.
coconut oil cream for skin4K/yr -13.7%6.4% conv.

All search terms

Top coconut oil moisturizing cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NATURE WELL Coconut Oil Moisturizing Cream for Dry Skin Deep Hydration Lotion for Face Body & Hands Spa Quality Skincare Softens & Smooths Non-Greasy Fast Absorbing Scented (10 Ounce)

NATURE WELL$14.924.7★890 rev

Nature Well Extra-Virgin Coconut Oil Moisturizing Cream 2 Packs (16 oz.) .Packed with proven antioxidants

Naturewell$33.774.9★32 rev

NATURE WELL Coconut Oil Moisturizing Cream for Dry Skin Deep Hydration Lotion for Face Body & Hands Spa Quality Skincare Softens & Smooths Non-Greasy Fast Absorbing Scented 16 Oz (Pack of 2)

NATURE WELL$36.434.7★890 rev

NatureWell Coconut + MCT Moisturizing Cream (16 Ounce) (2 Pack)

NATURE WELL$30.514.6★916 rev

NATURE WELL Clinical Retinol Intense Moisture Cream for Face & Body - Anti-Aging Firming Cream for Wrinkles Fine Lines & Crepey Skin Hydrating & Nourishing Body Lotion & Facial Moisturizer - 16 Oz

NATURE WELL$17.094.5★14,563 rev

Newest

by launch date

NATURE WELL Cheeky Firming Body Oil Luxuriously Glowy & Fast-Absorbing Formula Designed to Nourish Firm & Visibly Smooth Skin Scented with Pistachio Almond Coconut & Salted Caramel 3.4 Oz

NATURE WELL$12.70238 rev

1y ago

NATURE WELL Cheeky Firming & Moisturizing Body Cream Lightweight & Quick-Absorbing Formula to Help Visibly Firm & Smooth Skin Scented with Pistachio Almond Coconut & Salted Caramel 12 Oz

NATURE WELL$12.94161 rev

1y ago

DR MEINAIER Coconut Oil Cream. Spa size 10.5 oz Moisturizing Cream. Coconut Oil for Face Hands Hair. Intense Hydration For Dry skin

DR MEINAIER$12.12248 rev

2y ago

NATURE WELL Ultra-Rich Firming & Tightening Cheeky Body Cream Promotes Deep Hydration Fast Absorbing Scents of Pistachio Cream Almond Blossom Brazil Nut Cupuacu Coconut & Salted Caramel 10 Oz

NATURE WELL$15.06586 rev

2y ago

NATURE WELL Coconut Oil Moisturizing Cream for Dry Skin Deep Hydration Lotion for Face Body & Hands Spa Quality Skincare Softens & Smooths Non-Greasy Fast Absorbing Scented 16 Oz (Pack of 2)

NATURE WELL$36.43890 rev

3y ago

What buyers say about coconut oil moisturizing cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry20%

“the moisture lasts”

Smell16%

“Nice scent”

Soft Feel12%

“Leaves my skin soft”

Quality-Overall9%

“Excellent product”

Value For Money7%

“Good value for money”

Absorbency5%

“Absorbs well”

Suitability Dry Skin4%

“My skin is no longer dry and rough feeling”

Allergies2%

“no irritation”

Ease Of Use2%

“easy and pleasant to use”

Suitability Combination Skin2%

“It gave me a flawless skin and glowing”

What buyers complain about

Value For Money15%

“Waste of Money”

Smell9%

“Doesn't have a strong fragrance”

Moist/Dry9%

“Poor hydration”

Suitability Dry Skin8%

“So dry it burn your skin”

Adhesion/Stickiness5%

“not sticky like other hand creams”

Product Condition4%

“Product was open and obviously had been used”

Thickness4%

“This cream is not as thick as bum bum cream”

Advertised Vs Actual Product3%

“Very deceiving”

Texture/Consistency-Overall2%

“The texture is weird”

Wrinkles2%

“on application it does seem to decrease wrinkles”

Top return reasons

Smell17%

Leak-Proof12%

Advertised Vs Actual Product12%

Size-Overall8%

Value For Money5%

Product Condition5%

Moist/Dry5%

Texture/Consistency-Overall4%

Motor Power4%

Ingredients-Overall3%

Common questions

Is coconut oil moisturizing cream profitable to sell on Amazon United States?: The niche generates $172K/yr across 12 tracked products. 90-day search growth is +10.5%. Flapen's verdict: Skip it (45/100).
How competitive is the coconut oil moisturizing cream niche?: 4 brands and 92 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in coconut oil moisturizing cream?: Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 0.6%.
What does it cost to enter the coconut oil moisturizing cream niche?: Listings span $12.12–$36.43; the average listing price is $19.79 (sweet spot $15–$100). The average incumbent carries 3,217 reviews — the moat a new listing must climb.