coconut oil hair
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — a locked-up shelf
Avg price
Okay$8.96avg listing price — sweet spot $15–$100
Market size
Bad$81K$81K/yr · 99K searches
Review moat
Bad24,613.4avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.90–$16.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, coconut oil hair is a $81K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
coconut oil hair market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $72K–$90K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 6.1%
- Avg brand age
- 77 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
82
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
11%
- OGX48%
- Handcraft Blends18%
- Parachute9%
- Palmer's5%
- PURA D'OR5%
- Viva Naturals4%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 3.0×
Top coconut oil hair search terms
- coconut hair oil83K/yr
- coconut oil for nails4K/yr
- organic coconut oil body lotion3K/yr
- coconut face oil3K/yr
- coconut oil scalp treatment3K/yr
- coconut oil for scalp treatment3K/yr
- coconut hair oil for dry scalp2K/yr
Top coconut oil hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OGX Extra Strength Damage Remedy + Coconut Miracle Oil Penetrating Hair Oil Treatment Extra Hydrating Anti-Frizz Oil for Coarse Dry Hair Paraben-Free Sulfated-Surfactants Free 3.3 Fl Oz
OGX$7.214.7★12,728 rev
OGX Nourishing + Coconut Oil Weightless Hydrating Oil Hair Mist Lightweight Leave-In Hair Treatment with Coconut Oil & Bamboo Extract Paraben & Sulfate Surfactant-Free 4 Fl Oz
OGX$7.484.6★14,094 rev
Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin Hair and Body - Massage - Hair Tonic
Handcraft Blends$9.874.6★38,581 rev
Parachute 100% Pure and Natural Unrefined Coconut Oil | No Chemicals & Added Preservatives | 18.8 fl oz
Parachute$9.474.2★5,822 rev
Palmers Coconut Oil Moisture Boost Restorative Hair and Scalp Oil Spray Lasting Hydration and Shine for Dry or Damaged Hair Promotes Scalp Health 5.1 Oz
Palmer's$5.954.6★3,260 rev
Newest
by launch date
Jaloma Coconut Oil with Keratin to Help Strengthen Hair 4 Oz Bottle
Jaloma$2.901,267 rev
Handcraft Blends Fractionated Coconut Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage
Handcraft Blends$7.3738,581 rev
Palmers Coconut Oil Moisture Boost Restorative Hair and Scalp Oil Spray Lasting Hydration and Shine for Dry or Damaged Hair Promotes Scalp Health 5.1 Oz
Palmer's$5.953,260 rev
Amazon Grocery Organic Virgin Coconut Oil 15 Fl Oz
Amazon Grocery$6.7149,426 rev
Sky Organics - Organic Coconut Oil & Vitamin E 16.9 fl oz - Skin & Hair Ultra-Hydrating Oil - Fatty Acids & Antioxidants - Natural Vegan & Cruelty Free - Skin Care & Hair Care with ebook
Sky Organics$16.948,573 rev
Trending
90-day click momentum
Parachute Coconut Oil| 100% Pure & Natural| Unrefined Coconut Oil| No Chemicals & Preservatives| Fresh Long Lasting Aroma| Untouched By Hands| 15 Fl Oz Jar
Parachute$9.634.2★
Parachute 100% Pure and Natural Unrefined Coconut Oil | No Chemicals & Added Preservatives | 18.8 fl oz
Parachute$9.474.2★
OGX Nourishing + Coconut Oil Weightless Hydrating Oil Hair Mist Lightweight Leave-In Hair Treatment with Coconut Oil & Bamboo Extract Paraben & Sulfate Surfactant-Free 4 Fl Oz
OGX$7.484.6★
Majestic Pure Fractionated Coconut Oil Lightweight Liquid Carrier Oil for Essential Oils Massage Skin Hair & DIY Personal Care Applications -16 Fl Oz
Majestic Pure$10.524.6★
Handcraft Blends Fractionated Coconut Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage
Handcraft Blends$7.374.6★
What buyers say about coconut oil hair
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is consistent”
“Amazing smell”
“Great moisturizer”
“Feel So Soft”
“Great deal”
“As described”
“absorbs well without feeling greasy”
“Also organic”
“great for your skin”
“Easily absorbed”
What buyers complain about
“Awful smell”
“No pump”
“Makes hair greasy”
“bottle leaked oil”
“does not moisturize enough to my liking”
“Allergic Reaction”
“Its a small bottle”
“Bad value for money”
“It is poor quality control on their part”
“Not effective”
Top return reasons
Common questions
- Is coconut oil hair profitable to sell on Amazon United States?
- The niche generates $81K/yr across 15 tracked products. 90-day search growth is -24.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the coconut oil hair niche?
- 11 brands and 82 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in coconut oil hair?
- Top complaints mined from reviews: Smell, Motor Power, Oily/Greasy. The return rate is 0.3%.
- When does demand for coconut oil hair peak?
- Demand peaks in Jul–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the coconut oil hair niche?
- Listings span $2.90–$16.94; the average listing price is $8.96 (sweet spot $15–$100). The average incumbent carries 24,613 reviews — the moat a new listing must climb.