coconut oil for face
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.52avg listing price — sweet spot $15–$100
Price range
Okay$6.28–$21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad18,386.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 52K searches
According to Flapen's Amazon United States niche tracking, coconut oil for face is a $41K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
coconut oil for face market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $46K–$58K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 3.1%
- Avg brand age
- 82 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
104
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
27%
- Shea Moisture21%
- Palmer's15%
- ARCHIDATE11%
- PURA D'OR9%
- Viva Naturals9%
- Handcraft Blends8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top coconut oil for face search terms
- coconut oil for face27K/yr
- aceite de coco para la cara10K/yr
- coconut oil face4K/yr
- shea moisture face oil5K/yr
- shea moisture serum4K/yr
- coconut face oil3K/yr
- coconut oil for face skin care421/yr
Top coconut oil for face products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ARCHIDATE Organic Coconut Oil for Face Skin & Hair Natural Cold Pressed Lightweight Coconut Oil Deep Moisture Helps Skin Feel Soft & Supple Reduce the Look of Wrinkles & Fine Lines
ARCHIDATE$7.084.5★107 rev
Palmers Coconut Oil Formula Coconut Monoi Luminous Hydration Facial Oil 1 Ounce
Palmer's$11.764.6★4,563 rev
PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16 Oz) 100% Pure & Natural USDA Certified
PURA D'OR$14.864.5★11,947 rev
SheaMoisture Overnight Face Oil for All Skin Types 100% Virgin Coconut Oil for Daily Hydration 1 oz
Shea Moisture$11.914.5★3,127 rev
Amazon Grocery Organic Virgin Coconut Oil 15 Fl Oz
Amazon Grocery$6.714.7★28,785 rev
Newest
by launch date
Yoken Organic Fractionated Coconut Oil 8oz Unscented Carrier Oil for Skin
Yoken$9.89279 rev
SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz
Shea Moisture$12.63137 rev
PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16.9 Oz GLASS BOTTLE) 100% Pure & Natural
PURA D'OR$17.10217 rev
Brooklyn Botany Fractionated Coconut Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free
Brooklyn Botany$9.759,709 rev
SheaMoisture Melanin Care Even Tone Serum Nourished & Radiant for Clearing & Smooth Complexion with Triple-Action Even Tone +Elderberry Complex 1 fl oz
Shea Moisture$13.51118 rev
Trending
90-day click momentumSheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz
Shea Moisture$12.634.4★
Brooklyn Botany Fractionated Coconut Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free
Brooklyn Botany$9.754.6★
PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16.9 Oz GLASS BOTTLE) 100% Pure & Natural
PURA D'OR$17.104.5★
Sky Organics - Multipurpose Organic Coconut Oil for Skin & Hair 16.9 fl oz - Extra Virgin Hair Oil & Body Moisturizer - Vitamins Antioxidants & Fatty Acids - Vegan Cruelty Free with ebook
Sky Organics$17.304.6★
Nutiva Organic Cold-Pressed Unrefined Virgin Coconut Oil from Fresh non-GMO Sustainably Farmed Coconuts 15-ounce
Nutiva$9.624.7★
What buyers say about coconut oil for face
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Light scent”
“Very moisturizing”
“Great value”
“Smooth like Butter”
“As described”
“Great help for winter dry skin”
“absorbs well without feeling greasy”
“Great for your skin”
“Easily absorbed”
What buyers complain about
“Bad odor”
“Pump was broken”
“Very oily”
“LEAKS BAD”
“Allergic Reaction”
“does not moisturize enough to my liking”
“Extremely tiny”
“Diluted product”
“a little expensive”
“Could be just quality control issue”
Top return reasons
Common questions
- Is coconut oil for face profitable to sell on Amazon United States?
- The niche generates $41K/yr across 34 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the coconut oil for face niche?
- 16 brands and 104 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in coconut oil for face?
- Top complaints mined from reviews: Smell, Motor Power, Oily/Greasy. The return rate is 0.4%.
- When does demand for coconut oil for face peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the coconut oil for face niche?
- Listings span $6.28–$21.79; the average listing price is $11.52 (sweet spot $15–$100). The average incumbent carries 18,387 reviews — the moat a new listing must climb.