Coconut Oil for Face

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

-21.7%

Conversion, latest week

6.9%

Market size, estimated

$41Ka year

Peak month

September1.5× the quietest month

Top search term

coconut oil for face27K searches a year

Listings sell for $11.52 on average, from $6.28 to $21.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $11.52 that is $1K to $3K a year per listing.

Average price

$11.52under the $15 to $100 sweet spot

Price range

$6.28–$21.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.4%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #239 within Face Oil. It carries 18,387 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#239in Face Oil

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

18,387per listing

Listings tracked

34

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

82 months