Is coconut massage oil profitable to sell on Amazon United States?

The niche generates $155K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (46/100).

How competitive is the coconut massage oil niche?

10 brands and 21 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in coconut massage oil?

Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.4%.

When does demand for coconut massage oil peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the coconut massage oil niche?

Listings span $7.37–$48.44; the average listing price is $18.14 (sweet spot $15–$100). The average incumbent carries 20,850 reviews — the moat a new listing must climb.

coconut massage oil

Skip it

A deep review moat (20,850 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.14

avg listing price — sweet spot $15–$100

Price range

Great$7.37–$48.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay$155K

$155K/yr · 80K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Review moat

Bad20,849.93

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, coconut massage oil is a $155K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

coconut massage oil market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $145K–$181K; units × avg price
Conversion rate: 10.7%
Avg BSR: #935
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 91 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

Majestic Pure37%
Handcraft Blends32%
velona5%
Woo More Play5%
PURA D'OR5%
NOOKY4%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top coconut massage oil search terms

coconut massage oil19K/yr +1.5%9.3% conv.
coconut oil massage15K/yr -12.3%9.5% conv.
coconut massage oil safe intimate area9K/yr -23.0%9.3% conv.
coconut massage oil for massage therapy11K/yr +8.2%11.7% conv.
coconut oil for massage10K/yr -3.2%8.6% conv.
coconut massage oil for skin4K/yr -11.5%9.3% conv.
massage coconut oil3K/yr -2.8%9.8% conv.
massage oil coconut3K/yr -12.4%11.0% conv.
coconut oil for massage therapy3K/yr -17.0%11.3% conv.
coconut oil massage oil for skin3K/yr -21.7%10.6% conv.

All search terms

Top coconut massage oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin Hair and Body - Massage - Hair Tonic

Handcraft Blends$9.874.6★38,581 rev

MAJESTIC PURE Coconut Massage Oil for Massage Therapy - Refreshing and Relaxing - Natural Oils - for All Skin Types - Men and Women - 8 fl oz

Majestic Pure$12.794.5★3,299 rev

Majestic Pure Fractionated Coconut Oil Lightweight Liquid Carrier Oil for Essential Oils Massage Skin Hair & DIY Personal Care Applications -16 Fl Oz

Majestic Pure$10.524.6★36,550 rev

velona MCT Coconut Oil 64 Fl Oz | 100% Pure and Natural Carrier Oil | Fractionated | Skin Face Body Hair Care | Use Today - Enjoy Results

velona$30.304.7★263 rev

Woo More Play$25.834.4★1,425 rev

Newest

by launch date

Edenika Botanicals Tropical Coconut Massage Oil for Massage Therapy Soothing Massage Oil with Coconut & Passion Fruit Oil for Muscle Relaxing Skin Moisturizing & Hydrating 8 fl oz

EDENIKA BOTANICALS$11.5634 rev

11mo ago

Majestic Pure Fractionated Coconut Oil - Relaxing Massage Oil Liquid Carrier Oil for Diluting Essential Oils - Skin Lip Body & Hair Oil Moisturizer & Softener - 6.8 fl oz

Majestic Pure$9.232,861 rev

1y ago

COCONU$28.01605 rev

2y ago

Handcraft Blends Fractionated Coconut Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage

Handcraft Blends$7.3738,581 rev

4y ago

MAJESTIC PURE Coconut Massage Oil for Massage Therapy - Refreshing and Relaxing - Natural Oils - for All Skin Types - Men and Women - 8 fl oz

Majestic Pure$12.793,299 rev

4y ago

What buyers say about coconut massage oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality oil and good value”

Smell14%

“Great aroma”

Moist/Dry7%

“Very moisturizing”

Soft Feel6%

“Smooth feel”

Advertised Vs Actual Product5%

“Exactly as advertised”

Value For Money4%

“Good value”

Taste-Overall4%

“Great taste”

Vegan/Organic3%

“Organic coconut oil”

Oily/Greasy3%

“absorbs well without feeling greasy”

Absorbency3%

“Easily absorbed”

What buyers complain about

Smell17%

“Lingering unpleasant odor”

Motor Power9%

“No pump”

Leak-Proof6%

“bottle leaked oil”

Texture/Consistency-Overall4%

“Poor texture”

Oily/Greasy4%

“It does kind of have an oily feel going on”

Allergies4%

“skin irritation”

Value For Money3%

“Waste of money”

Quality-Overall3%

“It is poor quality control on their part”

Moist/Dry2%

“does not moisturize enough to my liking”

Dilute/Watery2%

“Way too watery”

Top return reasons

Leak-Proof27%

Smell16%

Motor Power15%

Oily/Greasy8%

Advertised Vs Actual Product8%

Size-Overall4%

Functionality-Overall3%