Coconut Lotion

Shoppers searched for this 773K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $347K a year.

Searches, last 12 months

773K

Growth, 90 days vs prior 90

+69.3%

Conversion, latest week

4.6%

Market size, estimated

$347Ka year

Peak month

June2.7× the quietest month

Top search term

eos beach waves65K searches a year

Listings sell for $9.71 on average, from $4.17 to $17.28. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $9.71 that is $58K to $78K a year per listing.

Average price

$9.71under the $15 to $100 sweet spot

Price range

$4.17–$17.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

$58K–$78K

Returns

0.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Lotions. It carries 28,246 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#58in Lotions

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

28,246per listing

Listings tracked

11

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months