Is coconut lotion profitable to sell on Amazon United States?

The niche generates $347K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +69.3%. Flapen's verdict: Skip it (43/100).

How competitive is the coconut lotion niche?

6 brands and 66 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in coconut lotion?

Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.4%.

When does demand for coconut lotion peak?

Demand peaks in Jun–Jul; the busiest month runs 2.7× the quietest.

What does it cost to enter the coconut lotion niche?

Listings span $4.17–$17.28; the average listing price is $9.71 (sweet spot $15–$100). The average incumbent carries 28,246 reviews — the moat a new listing must climb.

coconut lotion

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Great+69.3%

90-day search growth — must beat 0% to launch

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$347K

$347K/yr · 773K searches

Avg price

Okay$9.71

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad80%

top-5 click share — a locked-up shelf

Price range

Bad$4.17–$17.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad28,246

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coconut lotion is a $347K/yr Amazon United States market (773K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 43/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

coconut lotion market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: $583K–$777K; units × avg price
Conversion rate: 4.6%
Avg BSR: #58
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

eos73%
Palmer's13%
Jergens4%
Native4%
Hempz3%
OGX3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +69.3% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.7×

Open Trend

Top coconut lotion search terms

eos beach waves65K/yr >1,000%0.1% conv.
coconut lotion181K/yr +25.2%4.2% conv.
eos coconut waters124K/yr +11.4%10.4% conv.
coconut body lotion63K/yr +22.1%3.9% conv.
eos lotion coconut water53K/yr +52.5%12.1% conv.
eos coconut waters body lotion43K/yr +81.3%14.2% conv.
coconut lotion for women32K/yr +16.0%4.7% conv.
eos coconut23K/yr +35.1%7.3% conv.
coconut oil lotion29K/yr -2.0%3.5% conv.
coconut waters eos19K/yr +57.4%8.4% conv.

All search terms

Top coconut lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

eos Shea Better Body Lotion Coconut Waters 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Coconut Body Lotion 16 fl oz

eos$9.174.7★76,612 rev

eos Cashmere Body Wash Coconut Waters Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz

eos$9.904.8★20,381 rev

eos Cashmere Body Mist Coconut Waters Body Spray for Women Hair Mist Coconut Perfume Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz

eos$12.604.6★526 rev

Palmers Coconut Oil Formula Body Lotion for Dry Skin Hand & Body Moisturizer with Green Coffee Extract & Vitamin E Value Size Pump Bottle 33.8 Fl Oz (Pack of 1)

Palmer's$12.474.7★8,183 rev

Palmers Coconut Oil Formula Body Lotion for Dry Skin Hand & Body Moisturizer with Green Coffee Extract & Vitamin E Pump Bottle 13.5 Fl Oz (Pack of 1)

Palmer's$5.854.7★19,830 rev

Newest

by launch date

eos Cashmere Body Mist Coconut Waters Body Spray for Women Hair Mist Coconut Perfume Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz

eos$12.60526 rev

6mo ago

eos Cashmere Shave Oil Coconut Waters Moisturizing Shave Oil 6 oz

eos$7.958,032 rev

6mo ago

eos Cashmere Body Wash Coconut Waters Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz

eos$9.9020,381 rev

1y ago

Hempz Whipped Vanilla & Coconut Cream Body & Hand Lotion Vegan Formula for Men or Women 17 oz.

Hempz$17.28121,304 rev

2y ago

Native Body Lotion Coconut & Vanilla 48-Hour Hydration for Dry & Sensitive Skin Made with Plant-Based Moisturizers like Shea Butter Silicone & Paraben Free 16.5 fl oz

Native$12.544,770 rev

2y ago

What buyers say about coconut lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell47%

“Decent smell”

Moist/Dry13%

“Super moisturizing”

Soft Feel8%

“Makes my skin so soft”

Quality-Overall4%

“Excellent product”

Value For Money3%

“Excellent value”

Suitability Dry Skin3%

“Great for dry skin”

Suitability Combination Skin2%

“It makes my skin better”

Absorbency2%

“absorbs well”

Size-Overall1%

“in a BIG size”

Weight Light1%

“The bottle feels light”

What buyers complain about

Smell28%

“Smells like coconut”

Motor Power9%

“Bad pump”

Moist/Dry5%

“not moisturizing”

Durability3%

“Not long lasting”

Value For Money3%

“was expensive,”

Thickness3%

“The lotion feels thicker than most pumped lotions”

Allergies2%

“Gave me a rash”

Ease Of Use2%

“Can't use it”

Quality-Overall2%

“the poor quality pump make this product way more difficult to use than it should be”

Suitability Dry Skin2%

“I hate the feeling of dry skin”

Top return reasons

Smell43%

Motor Power25%

Leak-Proof9%

Advertised Vs Actual Product4%

Defective Material/Parts2%

Value For Money2%

Size-Overall2%

Moist/Dry2%

Dispensing Mechanism2%

Product Condition1%

Common questions

Is coconut lotion profitable to sell on Amazon United States?: The niche generates $347K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +69.3%. Flapen's verdict: Skip it (43/100).
How competitive is the coconut lotion niche?: 6 brands and 66 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in coconut lotion?: Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.4%.
When does demand for coconut lotion peak?: Demand peaks in Jun–Jul; the busiest month runs 2.7× the quietest.
What does it cost to enter the coconut lotion niche?: Listings span $4.17–$17.28; the average listing price is $9.71 (sweet spot $15–$100). The average incumbent carries 28,246 reviews — the moat a new listing must climb.