Coconut Lip Balm

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

10.7%

Market size, estimated

$185Ka year

Peak month

December2.2× the quietest month

Top search term

coconut lip balm60K searches a year

Listings sell for $9.03 on average, from $3.13 to $24.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $9.03 that is $5K to $7K a year per listing.

Average price

$9.03under the $15 to $100 sweet spot

Price range

$3.13–$24.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

0.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #362 within Lip Care. It carries 6,841 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#362in Lip Care

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

6,841per listing

Listings tracked

36

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months