Is coconut lip balm profitable to sell on Amazon United States?

The niche generates $185K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (48/100).

How competitive is the coconut lip balm niche?

16 brands and 92 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in coconut lip balm?

Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.3%.

When does demand for coconut lip balm peak?

Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the coconut lip balm niche?

Listings span $3.13–$24.27; the average listing price is $9.03 (sweet spot $15–$100). The average incumbent carries 6,841 reviews — the moat a new listing must climb.

coconut lip balm

Skip it

Soft demand (-18.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$3.13–$24.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$185K

$185K/yr · 191K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.03

avg listing price — sweet spot $15–$100

Review moat

Bad6,841.47

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, coconut lip balm is a $185K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

coconut lip balm market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $135K–$181K; units × avg price
Conversion rate: 10.7%
Avg BSR: #362
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.2%
Avg brand age: 60 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

12%

Aquaphor19%
Moroccan Magic18%
Palmer's17%
ChapStick16%
eos14%
Earth's Daughter4%
Open — no brand owns it (10 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top coconut lip balm search terms

coconut lip balm60K/yr +6.3%4.6% conv.
coconut chapstick20K/yr -15.8%11.2% conv.
coconut oil lip balm18K/yr -29.7%6.5% conv.
moroccan magic lip balm15K/yr -21.1%9.4% conv.
aquaphor coconut oil lip balm12K/yr -25.0%20.3% conv.
chapstick coconut10K/yr -24.8%12.6% conv.
lip balm coconut6K/yr -21.8%7.4% conv.
aloha coconut chapstick6K/yr -22.6%16.9% conv.
coconut oil for lips6K/yr -39.8%5.3% conv.
coconut oil chapstick6K/yr -35.2%7.9% conv.

All search terms

Top coconut lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Palmers Coconut Oil Formula Lip Balm Duo All-Day Moisturization Hydrates Dry Cracked Lips (Pack of 2)

Palmer's$4.084.5★19,986 rev

Aquaphor Naturally Inspired Lip Repair Stick with Coconut Oil and Natural Shea Butter Hydrating Lip Balm Immediately Relieves Dryness 0.17 Oz Stick

Aquaphor$5.684.7★2,310 rev

Moroccan Magic Organic Pure Coconut Lip Balm 3 Pack | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Natural Chapstick for Dry Lips | Smooth Non-Toxic | Organic Lip Balm

Moroccan Magic$9.624.5★5,637 rev

Aquaphor Naturally Inspired Lip Repair Stick with Coconut Oil and Natural Shea Butter Hydrating Lip Balm Immediately Relieves Dryness and Soothes Chapped Lips 0.17 Oz Stick Pack of 3

Aquaphor$12.794.7★464 rev

Chapstick Aloha Coconut Tropical Paradise .15 Oz Lip Balm 3 Pack

ChapStick$6.654.8★667 rev

Newest

by launch date

Aquaphor Naturally Inspired Lip Repair Stick Four (4) Pack with Shea Butter Lip Balm Set Coconut Oil Two (2) 0.17 Oz + Two (2) Aloe Vera 0.17 Oz

Aquaphor$14.93100 rev

10mo ago

Aquaphor Naturally Inspired Lip Repair Stick with Coconut Oil and Natural Shea Butter Hydrating Lip Balm Immediately Relieves Dryness and Soothes Chapped Lips 0.17 Oz Stick Pack of 3

Aquaphor$12.79464 rev

1y ago

Aquaphor Naturally Inspired Lip Repair Stick with Coconut Oil and Natural Shea Butter Hydrating Lip Balm Immediately Relieves Dryness 0.17 Oz Stick

Aquaphor$5.682,310 rev

1y ago

eos 24H Moisture Super Balm - Coconut Milk Day or Night Lip Treatment Made for Sensitive Skin Lip Balms & Moisturizers 0.35 fl oz

eos$4.953,950 rev

2y ago

ChapStick Lip Care Bundle Tropical Paradise Collection with Mango Sunrise Key Lime and Aloha Coconut Lip Balm 0.15 Oz Ea (5 Piece Set)

ChapStick$10.01917 rev

2y ago

What buyers say about coconut lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry24%

“Excellent moisturizer”

Smell16%

“light scent”

Soft Feel16%

“So soft”

Quality-Overall10%

“This Brand has been excellent in all categories”

Value For Money5%

“Decent price”

Advertised Vs Actual Product2%

“As Advertised”

Durability2%

“reliable for daily use”

Efficiency1%

“One of the biggest things I noticed is how effective it is”

Adhesion/Stickiness1%

“Good stick”

Ingredients-Overall1%

“These have no bad additives”

What buyers complain about

Moist/Dry17%

“VERY DRY”

Smell12%

“Smells rancid”

Value For Money6%

“Not worth the cost”

Texture/Consistency-Overall5%

“Texture is rough”

Allergies4%

“Weird allergic reaction”

Durability4%

“Broke”

Size-Overall4%

“Small”

Adhesion/Stickiness3%

“Very little balm in a stick”

Hard Feel3%

“Rough feeling”

Color2%

“leaves lips with a weird white color”

Top return reasons

Smell19%

Moist/Dry15%

Size-Overall14%

Advertised Vs Actual Product13%

Functionality-Overall6%

Value For Money4%

Product Condition4%

Defective Material/Parts3%

Texture/Consistency-Overall3%