Coconut Hand Soap

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

7.5%

Market size, estimated

$150Ka year

Peak month

July1.7× the quietest month

Top search term

sand and fog hand soap43K searches a year

Listings sell for $17.07 on average, from $4.19 to $37.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.07 that is $4K to $9K a year per listing.

Average price

$17.07inside the $15 to $100 sweet spot

Price range

$4.19–$37.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

0.4%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #380 within Foot & Hand Care. It carries 2,043 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

96%

Out of stock, average day

15.6%

Average rank

#380in Foot & Hand Care

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,043per listing

Listings tracked

27

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

70 months