Coconut Hand Cream

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

51K

Growth, 90 days vs prior 90

-26.5%

Conversion, latest week

8.0%

Market size, estimated

$46Ka year

Peak month

December3.4× the quietest month

Top search term

palmers hand cream14K searches a year

Listings sell for $11.50 on average, from $3.34 to $50.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $11.50 that is $1K to $3K a year per listing.

Average price

$11.50under the $15 to $100 sweet spot

Price range

$3.34–$50.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.5%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #311 within Foot & Hand Care. It carries 11,928 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

9.6%

Average rank

#311in Foot & Hand Care

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

11,928per listing

Listings tracked

36

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

82 months