coconut hand cream
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Great$3.34–$50.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.50avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad11,928.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$46K$46K/yr · 51K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, coconut hand cream is a $46K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
coconut hand cream market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $46K–$58K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #311
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 9.6%
- Avg brand age
- 82 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
108
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
49%
Top 20: 86%
Open market
8%
- Palmer's52%
- The Body Shop25%
- eos7%
- Hempz3%
- J.R. Watkins3%
- Jergens2%
- Open — no brand owns it (10 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — -26.5% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.4×
Top coconut hand cream search terms
- palmers hand cream14K/yr
- coconut hand cream11K/yr
- the body shop hand cream8K/yr
- coconut hand lotion6K/yr
- body shop hand cream7K/yr
- cocoa butter hand cream5K/yr
Top coconut hand cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Palmers Cocoa Butter Formula Hand Cream for Dry Cracked Skin. Travel Size Hand Lotion 3.4 Ounce
Palmer's$4.864.7★1,747 rev
Palmers Coconut Oil Formula Moisturizing Hand Cream 3.4 Ounce
Palmer's$4.634.7★829 rev
The Body Shop Almond Milk Hand Balm Moisturizes and Protects Sensitive Skin 1.0 Fl Oz
The Body Shop$11.164.4★5,577 rev
eos Shea Better Hand Cream - Coconut Hand Lotion and Skin Care | Instant Hydration + Lasting Protection | 2.5 oz
eos$4.174.7★19,587 rev
Palmers Coconut Oil Formula Hand Cream 2.1 ounce
Palmer's$3.344.7★5,392 rev
Newest
by launch date
The Body Shop Handcare Trio 3 Piece Set | Nourishing Hand Balm and Cream for Dry Cracked Hands | Vegan
The Body Shop$31.9731 rev
The Body Shop Hand Balm | 96hr Nourishing Moisture for Dry Cracked Hands | with Shea Butter Non-greasy Vegan 30 ml / 1.0 oz (Dewberry)
The Body Shop$11.925,577 rev
The Body Shop Handcare Collection Gift Set - 5 Piece Hand Cream Set Hand for Dry and Cracked Skin Vegan
The Body Shop$50.1246 rev
Palmers Cocoa Butter Formula Healing Ointment with Vitamin E 3.75 Oz Intensive Therapy for Severely Dry Eczema Prone Skin Provides 48-Hour Moisture Non-Comedogenic Dermatologist Approved
Palmer's$5.09406 rev
The Body Shop Hand Balm | 96hr Nourishing Moisture for Dry Cracked Hands | with Shea Butter Non-greasy Vegan 30 ml / 1.0 oz (Coconut)
The Body Shop$12.265,577 rev
Trending
90-day click momentumThe Body Shop Handcare Trio 3 Piece Set | Nourishing Hand Balm and Cream for Dry Cracked Hands | Vegan
The Body Shop$31.974.9★
LALICIOUS Sugar Coconut Weightless Hand Cream - Natural Hand & Cuticle Lotion with Mango Butter & Milk Thistle - Cruelty-Free Skin & Body Moisturizing Cream (3oz)
LALICIOUS$18.474.6★
The Body Shop Almond Milk Hand Balm Moisturizes and Protects Sensitive Skin 1.0 Fl Oz
The Body Shop$11.164.4★
The Body Shop Hand Balm | 96hr Nourishing Moisture for Dry Cracked Hands | with Shea Butter Non-greasy Vegan 30 ml / 1.0 oz (Dewberry)
The Body Shop$11.924.4★
The Body Shop Hand Balm | 96hr Nourishing Moisture for Dry Cracked Hands | with Shea Butter Non-greasy Vegan 30 ml / 1.0 oz (Mango)
The Body Shop$12.754.4★
What buyers say about coconut hand cream
What buyers praise and complain about, mined from review topics.What buyers love
“Scent is light”
“Hydrates skin”
“Smooth and silky”
“Quality lotion”
“Good value”
“fits in my bag great”
“absorbs well”
“it helped my dry skin”
“Its nice on my skin”
“Perfect for gift giving”
What buyers complain about
“Bad smell”
“NOT MOISTURIZING”
“Waste of money”
“It comes out thick”
“Gave me a rash”
“The lotion seemed low quality”
“- Tubes are small”
“It doesn't fix dryness like the ones you use for travel”
“Ill give it one more time then Ill just buy in store if it doesnt pump”
“HORRIBLE SMELL & TEXTURE”
Top return reasons
Common questions
- Is coconut hand cream profitable to sell on Amazon United States?
- The niche generates $46K/yr across 36 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the coconut hand cream niche?
- 16 brands and 108 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in coconut hand cream?
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.5%.
- When does demand for coconut hand cream peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the coconut hand cream niche?
- Listings span $3.34–$50.12; the average listing price is $11.50 (sweet spot $15–$100). The average incumbent carries 11,928 reviews — the moat a new listing must climb.