Is Coconut Hair Products profitable to sell on Amazon United States?

Flapen scores Coconut Hair Products 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $2.4M a year across 23 tracked products. Search demand grew +0.7% in the last 90 days.

How competitive is the Coconut Hair Products niche on Amazon United States?

4 brands and 95 sellers compete in Coconut Hair Products on Amazon United States. The top 5 Coconut Hair Products products take 59% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Coconut Hair Products?

Coconut Hair Products buyers on Amazon United States complain most about Smell, Moist/Dry, and Oily/Greasy. An estimated 0.5% of orders come back.

When does demand for Coconut Hair Products peak?

Search demand for Coconut Hair Products on Amazon United States peaks in Mar–Apr–May–Jun–Jul, and the busiest month runs 5.9× the quietest.

What does it cost to enter the Coconut Hair Products niche?

Coconut Hair Products sells for $19.03 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.29 to $218.19. The average product has 12,363 reviews, the count a new listing must catch up to.

Coconut Hair Products

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Coconut Hair Products is a Maybe.

Flapen Score: 54
54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size: $2.4M/yr1.5M searches / yr
90-day growth: +0.7%search demand this quarter
Competition: 59%top-5 click share · 4 brands · 95 sellers

Flapen Score

Coconut Hair Products against its category

The dotted line is the Beauty & Personal Care average. Past it, Coconut Hair Products is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Coconut Hair Products market on Amazon at a glance

Shoppers on Amazon United States searched for Coconut Hair Products 1.5M times last year and spent an estimated $2.4M. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months: 1.5M
Growth, 90 days vs prior 90: +0.7%
Conversion, latest week: 8.3%
Market size, estimated: $2.4Ma year
Peak month: May5.9× the quietest month
Top search term: cantu hair products400K searches a year

02 · Price

A sale here is worth $19.03.

Listings sell for $19.03 on average, from $4.29 to $218.19. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $19.03 that is $76K to $95K a year per listing.

Average price: $19.03inside the $15 to $100 sweet spot
Price range: $4.29–$218.19
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 125K–150K
Units per listing a year: 4,000–5,000
Revenue per listing a year: $76K–$95K
Returns: 0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Creams & Lotions. It carries 12,363 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #110in Creams & Lotions
Average rating: 4.51 starsAmazon United States average 4.42 stars
Average reviews: 12,363per listing
Listings tracked: 23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 66 months

Products

Top Coconut Hair Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

Brand 181%
Brand 210%
Brand 35%
Brand 45%

Demand

Coconut Hair Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.9×

Search terms

Top Coconut Hair Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cantu hair products400K/yr -10.3%7.4% conv.
cantu282K/yr +3.9%7.6% conv.
cant267K/yr -10.3%0.1% conv.
cantu curling cream137K/yr +26.9%13.7% conv.
maui109K/yr +2.0%2.1% conv.
maui moisture71K/yr +6.9%3.1% conv.
coconut curls42K/yr +5.1%9.3% conv.
cantu coconut curling cream29K/yr +19.1%16.0% conv.
cantu curl cream33K/yr -0.9%15.9% conv.
ogx coconut curls31K/yr +22.6%4.8% conv.

Reviews and returns

What reviews say buyers love and hate about Coconut Hair Products

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”

9%of negative reviews mention “Smell”

0.5%of orders come back

“Scent is somewhat overpowering”

A buyer, on “Smell”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Coconut Hair Products questions

Answered from the same tracked data.

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