Coconut Hair Mask

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

-23.5%

Conversion, latest week

5.8%

Market size, estimated

$101Ka year

Peak month

December1.3× the quietest month

Top search term

coco and eve hair mask33K searches a year

Listings sell for $19.92 on average, from $7.05 to $36.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $19.92 that is $10K to $15K a year per listing.

Average price

$19.92inside the $15 to $100 sweet spot

Price range

$7.05–$36.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$10K–$15K

Returns

0.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #370 within Hair Masks. It carries 2,153 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#370in Hair Masks

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,153per listing

Listings tracked

10

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months