Is coconut face cream profitable to sell on Amazon United States?

The niche generates $843K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the coconut face cream niche?

3 brands and 39 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in coconut face cream?

Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.5%.

When does demand for coconut face cream peak?

Demand peaks in May–Jun; the busiest month runs 3.1× the quietest.

What does it cost to enter the coconut face cream niche?

Listings span $5.92–$76.41; the average listing price is $28.49 (sweet spot $15–$100). The average incumbent carries 4,405 reviews — the moat a new listing must climb.

coconut face cream

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.49

avg listing price — sweet spot $15–$100

Price range

Great$5.92–$76.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$843K

$843K/yr · 359K searches

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,405.3

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coconut face cream is a $843K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

coconut face cream market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $712K–$855K; units × avg price
Conversion rate: 8.3%
Avg BSR: #404
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 0.6%
Avg brand age: 59 months
Avg seller age: 122 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

buttah. by Dorion Renaud85%
Palmer's14%
BLACK GIRL SUNSCREEN1%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -6.3% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 3.1×

Open Trend

Top coconut face cream search terms

buttah skincare132K/yr -8.1%9.8% conv.
buttah55K/yr +6.5%10.1% conv.
buttah skincare for women36K/yr -17.3%6.5% conv.
buttah skin21K/yr -0.6%7.2% conv.
palmers face15K/yr -14.5%5.7% conv.
palmers face moisturizer13K/yr -8.5%7.1% conv.
face moisturizer for black women14K/yr -28.0%2.4% conv.
buttah sunscreen3K/yr +240.1%5.6% conv.
palmers face cream12K/yr -37.9%5.9% conv.
palmers skin therapy5K/yr +20.6%5.9% conv.

All search terms

Top coconut face cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

buttah. by Dorion Renaud$74.264.4★939 rev

Buttah Skin CocoShea Revitalizing Cream 2oz - Rich Skin Barrier Moisturizer Cream - Best Face Moisturizer for Dry Skin - Moisturizer for Glowy Skin - Black Founded Skincare

buttah. by Dorion Renaud$18.844.5★1,449 rev

Buttah Skin Facial Gel Cleanser 3.4oz - Gentle & Clarifying Face Wash - Oil & Dirt Extracting Wash - Daily Cleansing - Face Wash for Melanin Rich Skin - Black Founded

buttah. by Dorion Renaud$15.004.6★1,907 rev

Buttah Skin Facial Shea Butter 2oz - Moisturizer for Dry Skin - Very Dry Skin Moisturizer - Think Face Cream Moisturizer Dry Skin

buttah. by Dorion Renaud$13.144.4★1,142 rev

buttah. by Dorion Renaud$76.304.4★939 rev

Newest

by launch date

Buttah Skin Tinted Mineral Sunscreen SPF 30 Broad Spectrum Zinc Oxide & Titanium Dioxide Face Sun Protection for Melanin Rich Skin Lightweight Matte Finish Fragrance Free 2 fl oz

buttah. by Dorion Renaud$23.213 rev

1mo ago

Buttah Rosewater Toner 100ml

buttah. by Dorion Renaud$19.8233 rev

10mo ago

Palmers Cocoa Butter Formula Face Cream Skin Therapy Retinol-10 Moisturizer 2.7 Oz Vitamin E & Hyaluronic Acid Helps Reduce Fine Lines & Uneven Skin Tone 48Hr Moisture Dermatologist Approved

Palmer's$11.30467 rev

1y ago

Buttah Skin Disposable Face Towels 50 Count Extra Thick Soft Large Towels for Sensitive Skin Travel and Makeup Removal

buttah. by Dorion Renaud$17.25182 rev

1y ago

Buttah Skin Everlasting Retinol Oil - Retinol Vitamin Serum For Face - Nourish Hydrate and Rejuvenate Your Skin with this Retinol Serum - Facial Serums For Dark Spots

buttah. by Dorion Renaud$44.4057 rev

2y ago

What buyers say about coconut face cream

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin14%

“Great for the skin”

Moist/Dry12%

“Good moisturizer”

Quality-Overall9%

“Excellent quality and exactly as described”

Soft Feel7%

“Smooth & Silky”

Smell7%

“clean fresh scent”

Brightness/Shine/Glow4%

“gives you a glow”

Suitability Dry Skin4%

“Great for dry winter skin”

Cleansing3%

“It's so clean”

Value For Money3%

“Great price”

Efficiency2%

“it works well”

What buyers complain about

Smell9%

“Overpowering scent”

Allergies7%

“Allergic”

Functionality-Overall7%

“Doesn't Work Well”

Skin Health5%

“THIS SERUM BURNED MY FACE NOT GOOD AT ALL”

Size-Overall5%

“Smaller than expected”

Moist/Dry5%

“Not moisturizing at all”

Value For Money5%

“Not worth it”

Color3%

“Some of them were quite dark”

Oily/Greasy3%

“left me greasy”

Adhesion/Stickiness3%

“It really does have a sticky feel to it as well”

Top return reasons

Smell15%

Size-Overall12%

Leak-Proof11%

Advertised Vs Actual Product9%

Oily/Greasy6%