Coconut Face Cream

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $843K a year.

Searches, last 12 months

359K

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

8.3%

Market size, estimated

$843Ka year

Peak month

June3.1× the quietest month

Top search term

buttah skincare132K searches a year

Listings sell for $28.49 on average, from $5.92 to $76.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $28.49 that is $14K to $21K a year per listing.

Average price

$28.49inside the $15 to $100 sweet spot

Price range

$5.92–$76.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$14K–$21K

Returns

0.5%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #404 within Face Moisturizers. It carries 4,405 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#404in Face Moisturizers

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

4,405per listing

Listings tracked

27

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

59 months