Coconut Dry Shampoo

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

+5.6%

Conversion, latest week

8.0%

Market size, estimated

$214Ka year

Peak month

January7.5× the quietest month

Top search term

hask dry shampoo52K searches a year

Listings sell for $16.64 on average, from $6.72 to $40.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $16.64 that is $12K to $17K a year per listing.

Average price

$16.64inside the $15 to $100 sweet spot

Price range

$6.72–$40.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$12K–$17K

Returns

0.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #148 within Dry Shampoos. It carries 2,223 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

86%

Out of stock, average day

1.8%

Average rank

#148in Dry Shampoos

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

2,223per listing

Listings tracked

28

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

71 months