coconut dry shampoo
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.64avg listing price — sweet spot $15–$100
Price range
Great$6.72–$40.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,222.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$214K$214K/yr · 160K searches
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coconut dry shampoo is a $214K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Mar–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
coconut dry shampoo market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $333K–$416K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #148
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 71%
- Out of stock
- 1.8%
- Avg brand age
- 71 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
108
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
43%
Top 20: 90%
Open market
0%
- HASK42%
- Not Your Mother's27%
- Batiste22%
- Generic5%
- MONDAY HAIRCARE3%
- Dove2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.Peak months: Jan, Mar, Nov · busiest ÷ quietest = 7.5×
Top coconut dry shampoo search terms
- hask dry shampoo52K/yr
- beach babe dry shampoo34K/yr
- not your mothers dry shampoo beach babe9K/yr
- dry shampoo beach babe12K/yr
- batiste dry shampoo tropical11K/yr
- coconut dry shampoo8K/yr
- not your mothers beach babe dry shampoo6K/yr
- dry shampoo coconut7K/yr
- dry shampoo hask7K/yr
- batiste tropical dry shampoo6K/yr
Top coconut dry shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Not Your Mothers Value Pack Beach Babe Jumbo Dry Shampoo (2-Pack) - 12 oz Each - 70% More to Instantly Absorb Oil and Create Effortless Sea-Tossed Texture - Toasted Coconut - For All Hair Types
Not Your Mother's$25.804.7★1,537 rev
HASK Coconut Oil Nourishing Dry Shampoo Absorbs Oil Adds Volume & Light Texture Nourishes Hair No Sulfates or Parabens Cruelty-Free 8.1oz
HASK$9.434.4★386 rev
Batiste Dry Shampoo Tropical Fragrance Refresh Hair and Absorb Oil Between Washes Waterless Shampoo for Added Hair Texture and Body 5.71 oz Dry Shampoo Bottle
Batiste$9.004.5★1,002 rev
HASK Charcoal Purifying Dry Shampoo Absorbs Oil Purifies & Detoxifies Hair Extends Time Between Washes No Sulfates or Parabens Cruelty-Free 8.1oz
HASK$9.704.3★367 rev
HASK Chia Seed Volumizing Dry Shampoo Absorbs Oil Adds Volume & Bounce Builds Body No Sulfates or Parabens Cruelty-Free 8.1oz
HASK$9.754.3★454 rev
Newest
by launch date
Your Not Mother Beach Babe Dry Shampoo XL 12 oz Oil-Absorbing Hair Spray for All Hair Types Adds Volume & Beachy Texture No White Residue Sulfate-Free Dry Cleanser for Fresh Hair Without Washing
Generic$14.151 rev
HASK Biotin Boost Thickening Dry Shampoo Duo (4.3oz-Qty 2) & Argan Oil Repairing Deep Conditioner Packette Aluminum-Free Sulfate-Free Paraben-Free Color Safe for All Hair Types
HASK$16.92334 rev
HASK Coconut Oil Nourishing Dry Shampoo Absorbs Oil Adds Volume & Light Texture Nourishes Hair No Sulfates or Parabens Cruelty-Free 8.1oz
HASK$9.43386 rev
HASK Charcoal Purifying Dry Shampoo Absorbs Oil Purifies & Detoxifies Hair Extends Time Between Washes No Sulfates or Parabens Cruelty-Free 8.1oz
HASK$9.70367 rev
HASK Chia Seed Volumizing Dry Shampoo Absorbs Oil Adds Volume & Bounce Builds Body No Sulfates or Parabens Cruelty-Free 8.1oz
HASK$9.75454 rev
Trending
90-day click momentumYour Not Mother Beach Babe Dry Shampoo XL 12 oz Oil-Absorbing Hair Spray for All Hair Types Adds Volume & Beachy Texture No White Residue Sulfate-Free Dry Cleanser for Fresh Hair Without Washing
Generic$14.155.0★
Newly Beach Babe Jumbo Dry Shampoo 12 Fl Oz (Pack of 1)
Generic$13.520.0★
Not Your Mothers Value Pack Clean Freak Unscented Jumbo Dry Shampoo (2-Pack) - 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes - No Scent - For All Hair Types
Not Your Mother's$26.934.7★
HASK Biotin Boost Thickening Dry Shampoo Duo (4.3oz-Qty 2) & Argan Oil Repairing Deep Conditioner Packette Aluminum-Free Sulfate-Free Paraben-Free Color Safe for All Hair Types
HASK$16.924.4★
HASK Chia Seed Volumizing Dry Shampoo Kits for all hair types aluminum free no sulfates parabens phthalates gluten or artificial colors (6.5oz-Qty2)
HASK$21.994.5★
What buyers say about coconut dry shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“One of my fav affordable dry shampoos”
“Excellent product”
“Great value”
“it doesn't really leave any residue”
“It works really well”
“Just as described”
“makes your hair look less greasy”
“Easy to use”
“hair feels clean”
What buyers complain about
“Overpowering Scent”
“Leaves residue”
“Doesnt work”
“Hair falling out”
“Not a very good dry shampoo”
“ughhh horrible for darker hair colors”
“Makes hair oily”
“it can be too white”
“TOO SMALL FOR THE PRICE”
“Much larger than expected”
Top return reasons
Common questions
- Is coconut dry shampoo profitable to sell on Amazon United States?
- The niche generates $214K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the coconut dry shampoo niche?
- 6 brands and 108 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in coconut dry shampoo?
- Top complaints mined from reviews: Smell, Residue, Functionality-Overall. The return rate is 0.1%.
- When does demand for coconut dry shampoo peak?
- Demand peaks in Jan–Mar–Nov; the busiest month runs 7.5× the quietest.
- What does it cost to enter the coconut dry shampoo niche?
- Listings span $6.72–$40.80; the average listing price is $16.64 (sweet spot $15–$100). The average incumbent carries 2,223 reviews — the moat a new listing must climb.