Coconut Deodorant

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $351K a year.

Searches, last 12 months

252K

Growth, 90 days vs prior 90

+27.4%

Conversion, latest week

11.1%

Market size, estimated

$351Ka year

Peak month

June2.0× the quietest month

Top search term

coconut deodorant59K searches a year

Listings sell for $12.53 on average, from $6.16 to $23.17. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $12.53 that is $25K to $31K a year per listing.

Average price

$12.53under the $15 to $100 sweet spot

Price range

$6.16–$23.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$25K–$31K

Returns

0.3%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Deodorants & Antiperspirants. It carries 17,533 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#67in Deodorants & Antiperspirants

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

17,533per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months