Coconut Conditioner
FailThe top 5 brands take 94% of clicks, so Coconut Conditioner is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $117K/yr90K searches / yr
- 90-day growth
- +16.0%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 625 sellers
Flapen Score
Coconut Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Coconut Conditioner is stronger. Inside it, weaker.
Market
The Coconut Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Coconut Conditioner 90K times last year and spent an estimated $117K. The top 5 brands take 94% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +16.0%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $117Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- coconut conditioner49K searches a year
02 · Price
A sale here is worth $11.59.
Listings sell for $11.59 on average, from $4.81 to $23.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $11.59 that is $9K to $12K a year per listing.
- Average price
- $11.59under the $15 to $100 sweet spot
- Price range
- $4.81–$23.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $9K–$12K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #221 within Conditioners. It carries 6,227 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #221in Conditioners
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 6,227per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Coconut Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OGX Nourishing + Coconut Milk Conditioner Hydrating & Restoring Conditioner Moisturizes for Soft Hair After the First Use Paraben-Free Sulfate-Free Surfactants 25.4 fl. oz
- Price
- $11.33
- Rating
- 4.7/5
- Reviews
- 7,308
- Age
- 16y ago

OGX Nourishing + Coconut Milk Conditioner Hydrating & Restoring Conditioner Moisturizes for Soft Hair After the First Use Parabens-Free Sulfate-Free Surfactants 13 fl. Oz
- Price
- $4.81
- Rating
- 4.6/5
- Reviews
- 7,406
- Age
- 20y ago

Dove Conditioner Coconut & Hydration for Dry Hair with Bio-Protein Care Technology and Coconut Oil 28 Fl Oz
- Price
- $8.32
- Rating
- 4.6/5
- Reviews
- 1,686
- Age
- 1y ago

OGX Extra Strength Damage Remedy + Coconut Miracle Oil Conditioner for Dry Damaged Hair Hydrating Conditioner Repairs Softens & Helps Control Frizz Formulated without Parabens 25.4 fl. oz
- Price
- $12.27
- Rating
- 4.6/5
- Reviews
- 11,864
- Age
- 5y ago

Palmers Coconut Oil Formula Moisture Boost Conditioner 13.5 Fl Oz
- Price
- $5.48
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 5y ago
Trending
estimated 90-day click momentum
Shea Moisture Curl & Shine Conditioner Coconut & Hibiscus for Thick Curly Hair to Moisturize & Soften 24 Fl oz
- Price
- $14.15
- Rating
- 4.6/5
- Reviews
- 2,162
- Age
- 5y ago

OGX Shampoo and Conditioner Set Nourishing + Coconut Milk Shampoo and Conditioner for Moisturizing & Strengthening Hair Care Formulated without Sulfated Surfactants 25.4 FL OZ 2 Pack
- Price
- $23.79
- Rating
- 4.6/5
- Reviews
- 9,854
- Age
- 7y ago

Dove Conditioner Coconut & Hydration for Dry Hair with Bio-Protein Care Technology and Coconut Oil 28 Fl Oz
- Price
- $8.32
- Rating
- 4.6/5
- Reviews
- 1,686
- Age
- 1y ago

Desert Essence Coconut Conditioner - 8 fl oz - Nourishing for dry hair smooth frizz and restore moisture and shine with Organic Coconut Oil Shea Butter and Sunflower Oil
- Price
- $10.57
- Rating
- 4.5/5
- Reviews
- 1,056
- Age
- 16y ago

OGX Quenching + Coconut Curls Moisturizing Conditioner for Curly Hair Detangling Curl Enhancing 25.4 fl oz
- Price
- $12.30
- Rating
- 4.7/5
- Reviews
- 507
- Age
- 3y ago
Newest
by launch date
Dove Conditioner Coconut & Hydration for Dry Hair with Bio-Protein Care Technology and Coconut Oil 28 Fl Oz
- Price
- $8.32
- Rating
- 4.6/5
- Reviews
- 1,686
- Age
- 1y ago

OGX Quenching + Coconut Curls Moisturizing Conditioner for Curly Hair Detangling Curl Enhancing 25.4 fl oz
- Price
- $12.30
- Rating
- 4.7/5
- Reviews
- 507
- Age
- 3y ago

Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types Color & Treated Fine to Dry Damaged Sulfate & Dye Free - 2-Pack
- Price
- $18.92
- Rating
- 4.4/5
- Reviews
- 14,012
- Age
- 3y ago

Palmers Coconut Oil Formula Moisture Boost Conditioner 13.5 Fl Oz
- Price
- $5.48
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 5y ago

Shea Moisture Curl & Shine Conditioner Coconut & Hibiscus for Thick Curly Hair to Moisturize & Soften 24 Fl oz
- Price
- $14.15
- Rating
- 4.6/5
- Reviews
- 2,162
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
625
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
4%
- OGX73%
- Dove8%
- Shea Moisture5%
- Palmer's4%
- Desert Essence3%
- Herbal Essences3%
- Open — no brand owns it (2 brands, 4%)
Demand
Coconut Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Coconut Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coconut conditioner49K/yr
- coconut conditioner for hair14K/yr
- coconut milk conditioner10K/yr
- conditioner coconut9K/yr
- coconut oil conditioner8K/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Conditioner
We read the reviews and the return reasons for every product selling here.
“Smells strange”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









