Coconut Cologne for Men

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months

152K

Growth, 90 days vs prior 90

+16.8%

Conversion, latest week

3.6%

Market size, estimated

$171Ka year

Top search term

coconut cologne19K searches a year

Listings sell for $31.44 on average, from $7.08 to $91.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $31.44 that is $8K to $16K a year per listing.

Average price

$31.44inside the $15 to $100 sweet spot

Price range

$7.08–$91.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

0.0%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #410 within Men's. It carries 3,065 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

94%

Out of stock, average day

9.7%

Average rank

#410in Men's

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

3,065per listing

Listings tracked

17

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

59 months