Coconut Body Wash

Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $644K a year.

Searches, last 12 months

501K

Growth, 90 days vs prior 90

+21.2%

Conversion, latest week

12.0%

Market size, estimated

$644Ka year

Peak month

November1.7× the quietest month

Top search term

coconut body wash210K searches a year

Listings sell for $10.75 on average, from $4.26 to $22.05. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $10.75 that is $16K to $22K a year per listing.

Average price

$10.75under the $15 to $100 sweet spot

Price range

$4.26–$22.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

$16K–$22K

Returns

0.3%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #73 within Cleansers. It carries 11,283 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#73in Cleansers

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

11,283per listing

Listings tracked

22

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

61 months