Is coconut body wash profitable to sell on Amazon United States?

The niche generates $644K/yr across 22 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +21.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the coconut body wash niche?

13 brands and 591 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in coconut body wash?

Top complaints mined from reviews: Smell, Allergies, Motor Power. The return rate is 0.3%.

When does demand for coconut body wash peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the coconut body wash niche?

Listings span $4.26–$22.05; the average listing price is $10.75 (sweet spot $15–$100). The average incumbent carries 11,283 reviews — the moat a new listing must climb.

coconut body wash

Worth a look

Shows low returns (0.3%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great12.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$644K

$644K/yr · 501K searches

Growth

Good+21.2%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.75

avg listing price — sweet spot $15–$100

Price range

Okay$4.26–$22.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,282.64

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, coconut body wash is a $644K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

coconut body wash market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: $538K–$645K; units × avg price
Conversion rate: 12.0%
Avg BSR: #73
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 3.2%
Avg brand age: 61 months
Avg seller age: 122 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

591

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

13%

Native35%
eos16%
Dove13%
OGX13%
Method6%
Tree Hut4%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top coconut body wash search terms

coconut body wash210K/yr +30.0%6.6% conv.
body wash coconut47K/yr +23.7%9.5% conv.
native body wash coconut vanilla71K/yr -2.2%21.3% conv.
native coconut vanilla body wash36K/yr +22.0%18.9% conv.
eos coconut waters body wash13K/yr +49.7%17.7% conv.
coconut vanilla body wash15K/yr +25.7%5.4% conv.
eos body wash coconut waters12K/yr +15.0%18.2% conv.
coconut body wash for women10K/yr +32.4%7.8% conv.
native vanilla body wash13K/yr -6.5%10.8% conv.
coconut oil body wash11K/yr -12.7%5.0% conv.

All search terms

Top coconut body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Native Body Wash for Women & Men Coconut & Vanilla 36 oz Pump Bottle Sulfate-Free & Gentle

Native$15.754.7★1,590 rev

eos Cashmere Body Wash Coconut Waters Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz

eos$9.904.8★20,381 rev

Dove 24hr Lotion Body Wash Restore Coconut & Cocoa Butter 30.6 oz | Moisturizing body wash with MicroMoisture for 24-hour hydration and soft skin

Dove$10.134.8★2,632 rev

OGX Extra Creamy + Coconut Miracle Oil Ultra Moisture Body Wash Rich Shower Gel for Dry Skin Infused with Coconut Oil Body Wash for Women Sulfate-Free Surfactants 19.5 fl. oz

OGX$5.894.6★38,538 rev

Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive and Dry Skin for Women & Men Sulfate-free Paraben-free Cocoa Butter & Vanilla 22 fl oz

Native$11.434.7★867 rev

Newest

by launch date

Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend All Skin Types Pineapple & Coconut Water Scent 22 fl oz

Olay$8.958,275 rev

4mo ago

Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive and Dry Skin for Women & Men Sulfate-free Paraben-free Cocoa Butter & Vanilla 22 fl oz

Native$11.43867 rev

5mo ago

Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive & Dry Skin for Women & Men Sulfate-free Paraben-free Pineapple & Coconut Milk 22 fl oz

Native$11.64867 rev

5mo ago

Olay Body Wash for Women Ultra Moisture 24/7 Moisture Barrier Repair Hydrating Formula for Visibly Healthy Soft Skin Vitamin B3 & Hyaluronic Blend For All Skin Types Coconut Oil Scent 35 fl oz

Olay$10.761,679 rev

5mo ago

Native Body Wash for Women & Men Coconut & Vanilla 36 oz Pump Bottle Sulfate-Free & Gentle

Native$15.751,590 rev

7mo ago

What buyers say about coconut body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell45%

“Great fragrance”

Soft Feel10%

“Goes on smooth”

Moist/Dry7%

“Good Moisturizer”

Value For Money5%

“Best price”

Quality-Overall5%

“Excellent product”

Lather4%

“It forms a rich creamy lather which feels great”

Cleansing4%

“Squeaky Clean”

Suitability Dry Skin4%

“Great for dry skin”

Suitability Combination Skin2%

“Great for sensitive skin”

Advertised Vs Actual Product1%

“Exactly what I wanted”

What buyers complain about

Smell30%

“Weird smell”

Allergies5%

“rash”

Motor Power4%

“Defective pump”

Leak-Proof3%

“leaking bottle”

Value For Money3%

“Quite pricey”

Moist/Dry2%

“Not moisturizing”

Ease Of Use2%

“a little awkward to use”

Adhesion/Stickiness2%

“Little sticky”

Lather2%

“Doesnt lather as much as I need it to”

Texture/Consistency-Overall2%

“The consistency could be better”

Top return reasons

Smell43%

Leak-Proof25%

Motor Power7%

Advertised Vs Actual Product6%

Value For Money3%

Size-Overall3%

Defective Material/Parts2%

Product Condition2%

Moist/Dry1%

Adhesion/Stickiness1%

Common questions

Is coconut body wash profitable to sell on Amazon United States?: The niche generates $644K/yr across 22 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +21.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the coconut body wash niche?: 13 brands and 591 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in coconut body wash?: Top complaints mined from reviews: Smell, Allergies, Motor Power. The return rate is 0.3%.
When does demand for coconut body wash peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the coconut body wash niche?: Listings span $4.26–$22.05; the average listing price is $10.75 (sweet spot $15–$100). The average incumbent carries 11,283 reviews — the moat a new listing must climb.

coconut body wash

coconut body wash market data

Competition & brand share

Demand & seasonality

Top coconut body wash search terms

Top coconut body wash products on Amazon

Top sellers

Newest

Trending

What buyers say about coconut body wash

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Beauty & Personal Care