coconut body scrub
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$200K$200K/yr · 249K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Avg price
Bad$8.30avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad10,918.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.55–$10.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, coconut body scrub is a $200K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
coconut body scrub market data
- Units sold / yr
- 25K–30K
- avg 2,500–3,000/product
- Revenue / yr
- $208K–$249K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Tree Hut85%
- Dove7%
- Brooklyn Botany3%
- Native3%
- OGX2%
Demand
Weekly Amazon search volume, last 16 weeks — +4.6% search growth over the last 90 days.Top coconut body scrub search terms
- coconut body scrub50K/yr
- tree hut coco colada62K/yr
- coco colada tree hut33K/yr
- coconut scrub18K/yr
- coco colada18K/yr
- body scrub coconut12K/yr
- tree hut coconut12K/yr
- coconut sugar scrub7K/yr
- treehut coco colada5K/yr
- tree hut body scrub coco colada6K/yr
Top coconut body scrub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tree Hut Coco Colada Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$8.594.8★28,159 rev
Tree Hut Coco Colada Whipped Shea Body Butter Hydrating & Nourishing Body Lotion with Natural Oils Moisturizer for Soft & Smooth Skin 8.4 Oz
Tree Hut$8.794.6★9,724 rev
Tree Hut Coco Colada Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz
Tree Hut$8.794.6★15,370 rev
Tree Hut Coco Colada Moisturizing Body Lotion Ceramide and Squalene Formula Helps Protect Skin Long-lasting Hydration Leaves Skin Feeling Soft & Moisturized 8.5 Fl Oz.
Tree Hut$6.464.6★2,415 rev
Tree Hut Coco Colada Hair & Body Mist Hydrating & Alcohol-Free Body Spray Summer Scent Fragrance with Coconut and Pineaple Notes 6 Fl Oz.
Tree Hut$8.724.0★566 rev
Newest
by launch date
Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz
Native$9.67468 rev
Dove Moisturizing Body Scrub Coconut & Lime pHBalanced Whipped Texture SkinRenewing Exfoliator 15 oz
Dove$7.85360 rev
Tree Hut Coco Colada Hair & Body Mist Hydrating & Alcohol-Free Body Spray Summer Scent Fragrance with Coconut and Pineaple Notes 6 Fl Oz.
Tree Hut$8.72566 rev
Tree Hut Coco Colada Serum Infused Hand Wash Nourish & Hydrate Hands with Strengthening Skin Care Long Lasting Scent Cleanse & Lock in Moisture 11 fl oz.
Tree Hut$4.552,549 rev
Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz
Dove$7.209,903 rev
Trending
90-day click momentumNative Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz
Native$9.674.4★
Dove Moisturizing Body Scrub Coconut & Lime pHBalanced Whipped Texture SkinRenewing Exfoliator 15 oz
Dove$7.854.7★
Tree Hut Coco Colada Moisturizing Body Lotion Ceramide and Squalene Formula Helps Protect Skin Long-lasting Hydration Leaves Skin Feeling Soft & Moisturized 8.5 Fl Oz.
Tree Hut$6.464.6★
Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz
Dove$7.204.7★
Brooklyn Botany Coconut Milk Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Stretch Marks Fine Lines Wrinkles - Great Gifts for Women & Men - 10 oz
Brooklyn Botany$9.834.2★
What buyers say about coconut body scrub
What buyers praise and complain about, mined from review topics.What buyers love
“smells clean”
“Soft skin”
“It does a great job exfoliating”
“Excellent quality and provides a refreshing experience”
“This does an excellent job of hydrating”
“Exfoliate my skin very well”
“Worth the price”
“works great on skin”
“it rinses off easily without leaving a greasy residue behind”
“effective”
What buyers complain about
“Weird smell”
“Can be allergic on certain people”
“This container was very large”
“burns my skin”
“Not very moisturizing”
“it was leaking”
“Its very oily”
“Possibly used”
“It is a cheap product”
“also messy”
Top return reasons
Common questions
- Is coconut body scrub profitable to sell on Amazon United States?
- The niche generates $200K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the coconut body scrub niche?
- 5 brands and 52 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coconut body scrub?
- Top complaints mined from reviews: Smell, Allergies, Size-Overall. The return rate is 0.4%.
- What does it cost to enter the coconut body scrub niche?
- Listings span $4.55–$10.90; the average listing price is $8.30 (sweet spot $15–$100). The average incumbent carries 10,918 reviews — the moat a new listing must climb.