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Coconut Body Scrub

Fail

The top 5 brands take 100% of clicks, so Coconut Body Scrub is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$200K/yr249K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
73%top-5 click share · 5 brands · 52 sellers

Flapen Score

Coconut Body Scrub against its category

The dotted line is the Beauty & Personal Care average. Past it, Coconut Body Scrub is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Body Scrub market on Amazon at a glance

Shoppers on Amazon United States searched for Coconut Body Scrub 249K times last year and spent an estimated $200K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
9.7%
Market size, estimated
$200Ka year
Top search term
coconut body scrub50K searches a year

02 · Price

A sale here is worth $8.30.

Listings sell for $8.30 on average, from $4.55 to $10.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At $8.30 that is $21K to $25K a year per listing.

Average price
$8.30under the $15 to $100 sweet spot
Price range
$4.55–$10.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
$21K–$25K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Body Scrubs. It carries 10,918 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Body Scrubs
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
10,918per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Coconut Body Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 27%
  • Brand 33%
  • Brand 43%
  • Brand 52%

Demand

Coconut Body Scrub search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Coconut Body Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut body scrub50K/yr
  • tree hut coco colada62K/yr
  • coco colada tree hut33K/yr
  • coconut scrub18K/yr
  • coco colada18K/yr
  • body scrub coconut12K/yr
  • tree hut coconut12K/yr
  • coconut sugar scrub7K/yr
  • treehut coco colada5K/yr
  • tree hut body scrub coco colada6K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Body Scrub

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
0.4%of orders come back
“Weird smell”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Coconut Body Scrub questions

Answered from the same tracked data.