Coconut Body Oil
FailThe top 5 brands take 98% of clicks, so Coconut Body Oil is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $300K/yr314K searches / yr
- 90-day growth
- +13.7%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 563 sellers
Flapen Score
Coconut Body Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Coconut Body Oil is stronger. Inside it, weaker.
Market
The Coconut Body Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Coconut Body Oil 314K times last year and spent an estimated $300K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.
- Searches, last 12 months
- 314K
- Growth, 90 days vs prior 90
- +13.7%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $300Ka year
- Peak month
- June1.7× the quietest month
- Top search term
- coconut body oil102K searches a year
02 · Price
A sale here is worth $11.29.
Listings sell for $11.29 on average, from $5.95 to $18.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $11.29 that is $17K to $23K a year per listing.
- Average price
- $11.29under the $15 to $100 sweet spot
- Price range
- $5.95–$18.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $17K–$23K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #205 within Oils. It carries 11,923 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 93%
- Out of stock, average day
- 1.0%
- Average rank
- #205in Oils
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 11,923per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Coconut Body Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
563
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brand 161%
- Brand 225%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 62%
Demand
Coconut Body Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 1.7×
Search terms
Top Coconut Body Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coconut body oil102K/yr
- palmers coconut oil51K/yr
- shea moisture coconut oil38K/yr
- body oil coconut16K/yr
- palmer coconut oil15K/yr
- coconut scented body oil11K/yr
- palmers coconut hydrate body oil14K/yr
- coconut hydrate body oil11K/yr
- palmers coconut body oil7K/yr
- coconut vanilla body oil7K/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Body Oil
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Body Oil questions
Answered from the same tracked data.









