Is coconut body oil profitable to sell on Amazon United States?

The niche generates $300K/yr across 14 tracked products. 90-day search growth is +13.7%. Flapen's verdict: Skip it (43/100).

How competitive is the coconut body oil niche?

6 brands and 563 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in coconut body oil?

Top complaints mined from reviews: Smell, Leak-Proof, Motor Power. The return rate is 0.4%.

When does demand for coconut body oil peak?

Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.

What does it cost to enter the coconut body oil niche?

Listings span $5.95–$18.44; the average listing price is $11.29 (sweet spot $15–$100). The average incumbent carries 11,923 reviews — the moat a new listing must climb.

coconut body oil

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$300K

$300K/yr · 314K searches

Avg price

Okay$11.29

avg listing price — sweet spot $15–$100

Growth

Okay+13.7%

90-day search growth — must beat 0% to launch

Price range

Okay$5.95–$18.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,923.43

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coconut body oil is a $300K/yr Amazon United States market (314K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

coconut body oil market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $339K–$452K; units × avg price
Conversion rate: 8.5%
Avg BSR: #205
Page quality: 0%
Prime: 93%
Sponsored: 71%
Out of stock: 1.0%
Avg brand age: 71 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

563

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Palmer's61%
Shea Moisture25%
Handcraft Blends5%
Victoria's Secret3%
Soothing House3%
Majestic Pure2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.7×

Open Trend

Top coconut body oil search terms

coconut body oil102K/yr +27.6%3.9% conv.
palmers coconut oil51K/yr +8.7%7.1% conv.
shea moisture coconut oil38K/yr -2.8%9.2% conv.
body oil coconut16K/yr +12.8%3.8% conv.
palmer coconut oil15K/yr +5.5%6.9% conv.
coconut scented body oil11K/yr +58.1%0.8% conv.
palmers coconut hydrate body oil14K/yr +2.3%12.6% conv.
coconut hydrate body oil11K/yr +1.4%10.3% conv.
palmers coconut body oil7K/yr +33.3%9.2% conv.
coconut vanilla body oil7K/yr +18.4%1.0% conv.

All search terms

Top coconut body oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Palmers Coconut Oil Formula Body Oil Body Moisturizer with Green Coffee Extract Bath Oil for Dry Skin 5.1 Ounces (Spray Cap)

Palmer's$6.654.7★15,160 rev

Palmers Coconut Oil Formula Body Oil Body Moisturizer with Green Coffee Extract Bath Oil for Dry Skin 8.5 Ounces (Pour Cap)

Palmer's$7.624.7★15,160 rev

SheaMoisture for Dry Skin Nourishing Hydration 100% Extra Virgin Coconut Oil Soften and Restore Skin and Hair 14.5 oz

Shea Moisture$12.954.6★4,865 rev

SheaMoisture Daily Hydration Body Oil Virgin Coconut Oil 8 oz

Shea Moisture$9.364.6★8,492 rev

Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin Hair and Body - Massage - Hair Tonic

Handcraft Blends$9.894.6★38,687 rev

Newest

by launch date

Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved

Palmer's$13.611,958 rev

1y ago

Soothing House Coconut Creme Pie Body Oil - Premium Gourmand Body Moistruzier For Soft Glowing Skin with Almond & Jojoba Oil (4 fl oz)

Soothing House$18.44577 rev

1y ago

Victorias Secret Pink Coco Oil Soothing Body Care Body Oil 8 oz. (Coco Oil)

Victoria's Secret$17.56382 rev

3y ago

Palmers Coconut Oil Formula Body Oil Body Moisturizer with Green Coffee Extract Bath Oil for Dry Skin 8.5 Ounces (Pour Cap)

Palmer's$7.6215,160 rev

4y ago

Palmers Coconut Oil Moisture Boost Restorative Hair and Scalp Oil Spray Lasting Hydration and Shine for Dry or Damaged Hair Promotes Scalp Health 5.1 Oz

Palmer's$5.953,274 rev

5y ago

What buyers say about coconut body oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“It's fragrance free”

Moist/Dry15%

“Great moisturizer”

Quality-Overall13%

“The quality feels solid”

Soft Feel8%

“Smooth and creamy”

Value For Money4%

“GOod value”

Suitability Dry Skin3%

“Great for dry skin”

Oily/Greasy3%

“absorbs well without feeling greasy”

Absorbency3%

“Easily absorbed”

Suitability Combination Skin3%

“Good for your skin”

Advertised Vs Actual Product3%

“Exactly what I wanted”

What buyers complain about

Smell26%

“Smells weird”

Leak-Proof8%

“Leaked out in shipping box”

Motor Power7%

“No pump”

Oily/Greasy6%

“Too oily”

Moist/Dry4%

“doesnt moisturize well”

Allergies3%

“Allergic Reaction”

Thickness2%

“albeit EOS is a bit thicker”

Value For Money2%

“Overpriced”

Size-Overall2%

“Small bottle”

Dilute/Watery2%

“Its very watery”

Top return reasons

Smell30%

Leak-Proof21%

Motor Power11%

Oily/Greasy7%

Advertised Vs Actual Product6%

Size-Overall3%