Cocoa Butter Stick
FailThe top 5 brands take 93% of clicks, so Cocoa Butter Stick is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $374K/yr311K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 68%top-5 click share · 8 brands · 83 sellers
Flapen Score
Cocoa Butter Stick against its category
The dotted line is the Beauty & Personal Care average. Past it, Cocoa Butter Stick is stronger. Inside it, weaker.
Market
The Cocoa Butter Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Cocoa Butter Stick 311K times last year and spent an estimated $374K. The top 5 brands take 93% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $374K a year.
- Searches, last 12 months
- 311K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $374Ka year
- Peak month
- February1.2× the quietest month
- Top search term
- cocoa butter stick168K searches a year
02 · Price
A sale here is worth $9.31.
Listings sell for $9.31 on average, from $4.68 to $17.54. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $9.31 that is $23K to $28K a year per listing.
- Average price
- $9.31under the $15 to $100 sweet spot
- Price range
- $4.68–$17.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $23K–$28K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #603 within Body Butters. It carries 5,060 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #603in Body Butters
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 5,060per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Cocoa Butter Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
83
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
4%
- Brand 138%
- Brand 236%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Cocoa Butter Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Cocoa Butter Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cocoa butter stick168K/yr
- coco butter sticks72K/yr
- coco butter stick17K/yr
- cocoa butter stick for scars14K/yr
- cococare10K/yr
- cocoa butter sticks7K/yr
- 100% cocoa butter stick6K/yr
- pure 100% cocoa butter stick4K/yr
- cococare cocoa butter6K/yr
- coco butter stick for scars3K/yr
Reviews and returns
What reviews say buyers love and hate about Cocoa Butter Stick
We read the reviews and the return reasons for every product selling here.
“To dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cocoa Butter Stick questions
Answered from the same tracked data.









