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Cocoa Butter Stick

Fail

The top 5 brands take 93% of clicks, so Cocoa Butter Stick is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$374K/yr311K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
68%top-5 click share · 8 brands · 83 sellers

Flapen Score

Cocoa Butter Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Cocoa Butter Stick is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocoa Butter Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Cocoa Butter Stick 311K times last year and spent an estimated $374K. The top 5 brands take 93% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $374K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
12.9%
Market size, estimated
$374Ka year
Peak month
February1.2× the quietest month
Top search term
cocoa butter stick168K searches a year

02 · Price

A sale here is worth $9.31.

Listings sell for $9.31 on average, from $4.68 to $17.54. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $9.31 that is $23K to $28K a year per listing.

Average price
$9.31under the $15 to $100 sweet spot
Price range
$4.68–$17.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$23K–$28K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #603 within Body Butters. It carries 5,060 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#603in Body Butters
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
5,060per listing
Listings tracked
15

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Cocoa Butter Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

83

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

4%

  • Brand 138%
  • Brand 236%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Cocoa Butter Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cocoa Butter Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cocoa butter stick168K/yr
  • coco butter sticks72K/yr
  • coco butter stick17K/yr
  • cocoa butter stick for scars14K/yr
  • cococare10K/yr
  • cocoa butter sticks7K/yr
  • 100% cocoa butter stick6K/yr
  • pure 100% cocoa butter stick4K/yr
  • cococare cocoa butter6K/yr
  • coco butter stick for scars3K/yr

Reviews and returns

What reviews say buyers love and hate about Cocoa Butter Stick

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
14%of negative reviews mention “Moist/Dry”
0.5%of orders come back
“To dry”
A buyer, on “Moist/Dry”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cocoa Butter Stick questions

Answered from the same tracked data.