Cocoa Butter Perfume

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-20.5%

Conversion, latest week

6.5%

Market size, estimated

$1.6Ma year

Peak month

December2.1× the quietest month

Top search term

choco musk1.0M searches a year

Listings sell for $10.52 on average, from $4.84 to $17.35. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $10.52 that is $158K to $210K a year per listing.

Average price

$10.52under the $15 to $100 sweet spot

Price range

$4.84–$17.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

15,000–20,000

Revenue per listing a year

$158K–$210K

Returns

0.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #271 within Women's. It carries 5,992 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

85%

Out of stock, average day

0.0%

Average rank

#271in Women's

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

5,992per listing

Listings tracked

13

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months