cocoa butter lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.4M$2.4M/yr · 1.8M searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.57avg listing price — sweet spot $15–$100
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,265.6avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.15–$17.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cocoa butter lotion is a $2.4M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
cocoa butter lotion market data
- Units sold / yr
- 200K–250K
- avg 10,000–12,500/product
- Revenue / yr
- $1.9M–$2.4M
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
95
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Palmer's77%
- NIVEA14%
- Amazon Basics4%
- Vaseline2%
- Queen Helene2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.Peak months: Feb, Mar, Dec · busiest ÷ quietest = 3.4×
Top cocoa butter lotion search terms
- palmers cocoa butter lotion677K/yr
- cocoa butter lotion493K/yr
- palmers lotion180K/yr
- coco butter body lotion153K/yr
- nivea cocoa butter lotion62K/yr
- coco butter lotion39K/yr
- lotion cocoa butter33K/yr
- palmers body lotion31K/yr
- cocoa butter body lotion18K/yr
- nivea cocoa butter20K/yr
Top cocoa butter lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Palmers Cocoa Butter Formula Daily Skin Therapy Body Lotion 33.8 Oz Pump Bottle Intensive Moisturizer for Dry and Eczema-Prone Skin Enriched with Vitamin E Helps Provide 48-Hour Deep Hydration
Palmer's$12.584.8★2,125 rev
Palmers Cocoa Butter Formula Daily Skin Therapy Cocoa Butter Body Lotion for Dry Skin Hand & Body Moisturizer Pump Bottle 13.5 Oz (Pack of 1)
Palmer's$6.564.8★43,794 rev
Palmers Cocoa Butter Formula Daily Skin Therapy Solid Lotion with Vitamin E Body Moisturizer for Extremely Dry Skin Softens and Soothes 7.25 Ounces (Pack of 1)
Palmer's$7.524.8★35,819 rev
NIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid Cocoa Butter and Deep Nourishing Serum 72-Hour Body Moisturizer 33.8 Fl Oz Value Size Pump Bottle
NIVEA$11.104.7★1,318 rev
Palmers Coconut Oil Formula Body Lotion for Dry Skin Hand & Body Moisturizer with Green Coffee Extract & Vitamin E Value Size Pump Bottle 33.8 Fl Oz (Pack of 1)
Palmer's$12.474.7★8,183 rev
Newest
by launch date
Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion 13.5 Oz Daily Moisturizing Lotion for Dry Skin with Shea Butter & Vitamin E Hydrates & Protects Helps Provide 48-Hour Deep Moisture
Palmer's$6.751,845 rev
Palmers Coconut Oil Formula Brazilian Coco Cream with Vitamin E 8.8 Fl Oz Whipped Bum Bust & Body Cream Helps with Skin Tightening & Firming
Palmer's$12.072,793 rev
Amazon Basics Moisturizing Cocoa Butter Body Lotion for Dry Skin Non-Greasy Paraben Free Lightly Scented 20.3 Fl Oz
Amazon Basics$4.156,249 rev
Palmers Cocoa Butter Formula Skin Firming Body Lotion Toning & Tightening Cream with Q10 Collagen & Elastin Pump Bottle 13.5 Oz.
Palmer's$7.377,158 rev
NIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid Cocoa Butter and Deep Nourishing Serum 72-Hour Body Moisturizer 33.8 Fl Oz Value Size Pump Bottle
NIVEA$11.101,318 rev
Trending
90-day click momentumPalmers Cocoa Butter Formula Daily Skin Therapy Body Lotion 33.8 Oz Pump Bottle Intensive Moisturizer for Dry and Eczema-Prone Skin Enriched with Vitamin E Helps Provide 48-Hour Deep Hydration
Palmer's$12.584.8★
Palmers Coconut Oil Formula Body Lotion for Dry Skin Hand & Body Moisturizer with Green Coffee Extract & Vitamin E Pump Bottle 13.5 Fl Oz (Pack of 1)
Palmer's$5.854.7★
NIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid Cocoa Butter and Deep Nourishing Serum 72-Hour Body Moisturizer 33.8 Fl Oz Value Size Pump Bottle
NIVEA$11.104.7★
Queen Helene Cocoa Butter Face & Body Cream Extra Rich Moisturizing Formula for Dry Skin | Softens Smooths & Restores Radiance | 4.8 oz Jar
Queen Helene$7.484.5★
Amazon Basics Moisturizing Cocoa Butter Body Lotion for Dry Skin Non-Greasy Paraben Free Lightly Scented 20.3 Fl Oz
Amazon Basics$4.154.4★
What buyers say about cocoa butter lotion
What buyers praise and complain about, mined from review topics.What buyers love
“fragrance free”
“Amazing moisturizer”
“keeps my skin soft”
“Great quality lotion”
“Not expensive”
“Great for dry skin”
“Good on sensitive skin”
“absorbed well”
“As advertised”
“natural glow”
What buyers complain about
“Very strong scent”
“No moisture”
“Pump didnt work”
“Jar too small”
“itching like crazy”
“Not as dense/thick as expected”
“too pricey”
“Not enough product”
“which can be misleading”
“After rubbing the product in my skin still felt dry and not soft”
Top return reasons
Common questions
- Is cocoa butter lotion profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 20 tracked products. 90-day search growth is -11.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the cocoa butter lotion niche?
- 5 brands and 95 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cocoa butter lotion?
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.3%.
- When does demand for cocoa butter lotion peak?
- Demand peaks in Feb–Mar–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the cocoa butter lotion niche?
- Listings span $4.15–$17.31; the average listing price is $9.57 (sweet spot $15–$100). The average incumbent carries 17,266 reviews — the moat a new listing must climb.